The Dealer Playbook

Joanna Wiebe is a conversion copywriter and the founder of Copy Hackers. When it comes to using words to get people to say "YES!", Joanna is the who's who.   http://www.copyhackers.com   In Episode 110, you'll learn how to increase website conversions with simple adjustments to the words on the pages of your site.  Loving the DPB? I would be honoured if you'd consider leav...

I know it's been a while since a show was released, but that's cause we were busy trying something new for this season. I hope you enjoy and would love to hear from you over at The Dealer Playbook Facebook page!   MC - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Hey hey hey! We're gearing up to drop all-new episodes of the DPB very soon. We're going to try something new and release all the episodes at once, Netflix-style.  Stay tuned. They are on their way!  MC - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Grant Cardone is joining me back on the Dealer Playbook for episode 109, and he doesn't disappoint.  In this episode you're going to learn about concepts from Grant's new book, "Be Obsessed or Be Average" - more importantly, we're going to dig deep into what it takes to be successful, and how to apply the principles from the book.  Thank you so much for joining me aga...

Making his DPB Debut, Bill Playford brings the right balance of humor, and extreme intelligence to this episode of the show.  Bill is a partner at Dealer Knows Consulting. In episode 108, we're talking about how to disrupt the automotive industry and bring about massive positive change.  If you're getting value from the DPB, I'd love an honest review on iTunes here: http://www.thede...

Alan Schaefer (Five Star Iris) is not only one of the coolest guys you'll ever meet, his wisdom about collaboration and leadership are second to none.   In episode 107, you'll learn how to achieve success faster by governing yourself and controlling your thoughts and outputs.  Alan helps shift the paradigm about what you need to do to get to the next level without killing yourself mental...

   Back for the second time, Coach Micheal Burt is never short on delivering power.   In episode 106 you'll discover how to find a mentor and what impact having a mentor will have on your career, no matter what industry you're in.  So many people seek the money first, when Coach Burt suggest that needs to be flipped around. Find the mentor before the money.   Getting value out of The Dea...

It's safe to say that Mark Jennison has experienced enough to have lived three lifetimes by now. From a blossoming drug and alchohol addiction starting at the age of 14, waking up to see his best friend dead, to making millions and losing it all, Mark takes you on his comeback journey.  In episode 105 you're going to learn about how to leverage your life's challenges and turn them i...

Amy Bannor (aka #JustAGirlSellingCars) cut her teeth providing an exceptional customer experience as a sales consultant at David's Bridal, one of the largest bridal dress chains in the world.  When she transitioned to the automotive industry over 7 years ago, she realized that many of the principals that worked extremely well in the bridal industry were missing from the car buying experience....

In Episode 103, I'm joined by my good friend, Yuliya Chernykhovskaya, a health and wellness coach who is helping people live the best version of life as possible.   Yuliya shares some powerful insights into the importance of healthy living and what role that plays in dominating your career.  Sadly, healthy living isn't something that often gets associated with career, but Yuliya shares h...

Elise Kephart has quickly become the go-to resource for dealership phone training and follow up, but she made her name "The YouTube Diva" by producing sales and follow-up videos while working on the front lines.  In episode 101, Elise walks you through the ins and outs of using video as a sales and follow up strategy to win more deals and provide an exceptional customer experience.  To g...

Marcus Sheridan is no stranger to marketing. By following his famous, "They Ask, You Answer" methodology, Marcus helped his pool installation company go from 'regular Joe' to international acclaim.   In this episode of DPB, you'll hear Marcus share some fascinating insights into how you can market your dealership in the 21st century.  To get the full scoop, visit: http://w...

Patrice Banks is on a mission to empower female drivers all over the world. A Dupont engineer turned auto-mechanic, Patrice is educating women (and men) about vehicle repairs and maintenance so that they can enjoy a transparent visit to the shop and not get taken advantage of.  In episode 99, you'll learn some creative ways to make your dealership service center more transparent. You'll...

Aside from being a Nobel Prize Nominee, Lon Safko is the bestselling author of the Social Media Bible.   Check out http://www.thedealerplaybook.com/98  to get access to Lon Safko's social media selling tips.  In this episode, you're going to hear Lon talk about the best way to increase sales using social media. You'll also hear Lon and Michael walk through a winning social media sal...

When it comes to getting things done, there is no one else on the planet better equipped to share insights than David Allen.  David Allen is the New York Times Bestselling author of "Getting Things Done: The Art of Stress-free productivity."  Productivity is something that either makes you feel accomplished or completely overwhelmed.  Many people struggle with achieving their goals becau...

Instagram is a powerful marketing tool for building your personal brand.  On this episode of Minisode Monday #3, we're exploring a snippet from a past show of the podcast featuring the one and only Sue B. Zimmerman.  Sue is a power player when it comes to Instagram Marketing. Her Instagram profiles average 100 new targeted followers per day, with hundreds of new leads for her business each we...

You can't talk about marketing a local business without addressing direct mail marketing tips in 2016.  In Episode 96, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix.  Key Takeaways:  1.) Direct Mail Marketing best works when you target a relevant audience and make an appropriate o...

You've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social network.  Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes to Facebook ads and Facebook marketing strategy.  In episode 95 of The Dealer Playbook, Molly shares i...

Welcome to episode 2 of Minisode Monday.   In this episode we're going to explore the difference between Facebook business pages and Facebook profiles. More importanatly, we're going to look at the pros and cons of each, to help you decide where to focus your brand building energy.  Though there isn't a right or wrong here, this post will hopefully provide you information about what...

   Kathi Kruse (@KathiKruse) is a social media consultant and marketing strategist. Who newly revised book, "Automotive Social Business" brings you a deeper understanding of how to captivate your customers, sell more cars, and be generally remarkable on social media.  Episode 94 of The Dealer Playbook dives into how you can get more out of your Facebook Marketing, and what KPIs you shoul...

Welcome to the first episode of Minisode Monday!  Have you ever felt like you're just spinning your wheels and not getting any closer to achieving your goals?  In this Minisode, Michael shares some insights into how you can get more focussed on achieving results at lightning speed.  Here's what's up:   1. It doesn't matter what you're aiming at, it only matters what you hi...

Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales.  In Episode 93 of The Dealer Playbook, Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique wa...

When Nathan Hays got his start in the car business six years ago, he knew that in order to achieve the success he wanted, would require him to put in the effort.  Not just any effort, though. Nathan was on a mission to completely OWN his community. With a vision in mind, he got to work.  In episode 92 of The Dealer Playbook, Car Dealer Nathan Hays takes you on his journey from being a greenie in t...

Gary Vaynerchuk is one of the most prominent Entrepreneurs of the 21st century. As the founder and CEO of VaynerMedia, a 700+ person digital marketing agency, Gary has learned a thing or two about starting and growing a business.  He is now on a mission to share what he's learned with other business owners and entrepreneurs. His motivation is to leave a legacy; an imprint on future generation...

Mat Koenig, CEO of Buscador de Auto, is no stranger to creating winning culture and helping teams achieve their potential. From his days managing sales teams in the dealership to his current role as CEO, Mat shares some valid points about what it will take for you to reconnect with your team members and leverage their strengths.  As the digital age has unfolded, and with the increase in technology...