The Dealer Playbook

Howard Berg is the fastest reader in the world and joins Michael for the most hands-on learning experience ever produced in The Dealer Playbook history. For Howard, it's not just about reading. It's about acquiring new knowledge, and perhaps more importantly, retaining and comprehending it.  In this episode of The Dealer Playbook, Howard shares some incredible exercises that will help yo...

Social media expert, Mark Shaw, explains that there are a variety of more productive activities that car dealers and car sales people can do to grow the business prior to wasting energy on social media.  - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

As one of the UK's most trusted social media advisors, Mark Shaw developed a name for himself by being a regular on the BBC and Skynews.   In episode 178, Mark explains why social media has become the kiss of death for many car dealerships - more importantly, this episode is full of his experience and advice about how to turn things around and grow to levels you probably never imagined were p...

What's the point in analyzing data if you're not going to use it to enhance the consumer's path to purchase? Every day, customers are looking for information that will help them make an educated car buying decision. It's that knowledge that helps Lindsey Shaker win with content.   By analyzing the data, she's able to understand what customers care about and then produces r...

Lindsey BOOM Shaker, a digital marketer for Shaker Auto Group in New England knows a thing or two about creating content that generates new, repeat, and referral business. Shaker Auto Group is a staple in New England with 7 dealerships and a history spanning eight decades.   In episode 177, Lindsey shares her process for research, development, and optimization of content that helps Shaker's d...

Ryan Cote shares how something as simple as a morning routine can help your business grow to levels you never imagined were possible.  The real question is this: How many more thought leaders who share the power of their morning routine will it take for you to implement a solid morning routine for yourself?  Don't wait. Dominate! - - - Leave a Review: If you're enjoying the podcast, we&a...

Remember those Columbia-House mailers that you used to get as a kid? Ryan Cote is a VP of the company that was responsible for those! As a third-generation family business, Ballentine specializes in traditional media, but has also evolved into a successful digital shop.   From his unique perspective you'll learn about how to unify your traditional and digital marketing efforts in order to ach...

Imagine having a word track so "air tight" that it would work in business, life, and even with terrorists?!?  In this powerbomb episode of The Dealer Playbook, former international FBI hostage negotiator, Chris Voss, reveals a strategic word track to help build a trusting relationship. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - -...

Chris Voss is the bestselling author of "Never Split The Difference: Negotiating As If Your Life Depended On It."  As a former International FBI Hostage Negotiator, Chris shares proven negotiation techniques that allow you to build trust, while advancing the sale.   His matter-of-fact wisdom about high stakes negotiation make this episode of the podcast a must listen for anyone in sales....

In today's dealerships, it's more important than ever for leadership who walk the walk, not just talk the talk. In this powerbomb, Claude Silver shares one way that VaynerMedia demonstrates how much they care about their team members. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follo...

Claude Silver is the Chief Heart Officer of VaynerMedia, one of Gary Vaynerchuk's portfolio companies with over 750 employees.   In this episode, Claude shares her unique perspective as the one responsible for edifying, building, and mentoring the VaynerMedia team. She also shares wise advice about how dealerships struggling to cultivate a positive environment can start today to make gains.  ...

Don't let the facts hurt your feelings. In this power bomb, Michael asks Dan Collingridge (a Leader in Utah's tech scene), why most of the technology solutions out there in automotive still suck.   The answer may or may not surprise you.     Subscribe to The Dealer Playbook Getting value from the show? Don't forget to click that subscribe button and turn on notifications!  Have a qu...

Dan Collingridge is a leader in the Utah tech scene with a deep knowledge of marketing technology and its applications for business. As the CTO of several tech startups, Dan utilizes the skills acquired from when he managed global teams for a multi-billion dollar tech company.   In this episode you'll discover how to make the most of the technology in your store as well as Dan's wisdom a...

There is a myth about knowledge. Growing up we were taught that knowledge is power, but what if that's only one part of the equation?  In this Powerbomb, Joe Cala shares the missing piece which turns myth into reality. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Joe Cala is on a mission to help others get the most out of every day. For Joe, his belief in God is a major contributor to what motivates him to do more, be more, and achieve more.   The purpose of this episode is to help you discover your purpose. What motivates you to think bigger, reach higher, and live happier? Whether you believe in God or not, having a purpose will help you make the most of...

Do you have ideas that you believe will be awesome, but you've struggled to get buy-in from your staff or leadership? In this episode, Michael shares some ideas about how to get buy-in from your team so that you can achieve your definition of success within the dealership.   Share the love!   If you're getting value from the DPB, share it with someone else who will benefit! That's t...

It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that.  Make a difference: Share the Podcast!   If you're getting value from the DPB, share the love! Together we can make a positive impact on the auto...

David Kelleher, Dealer Principal of David Auto CDJR and Angie Cucco, Automotive Account Manager at Google Detroit, share how you can brand your way to market domination, and increase business by 30% or more.  David shares his insights, wisdom and experience operating a successful dealership in the Philly region, while Angie supports the conversation with her research, and insights about car shoppe...

There is a difference between having phone skills and managing a phone process. In this powerbomb, Mike Haeg briefly explains the difference between the two and why both must work hand in hand to garner the best results for dealers.  Three ways to show support for The Dealer Playbook:   1.) Subscribe and turn on notifications!  2.) Connect with Michael on social media!  3.) Leave an honest review...

Mike Haeg, VP of Automotive at Car Wars, shares his best advice about how to land more opportunities over the phone. In this episode of the podcast, Michael and Mike explore the differences between having phone skills and a phone management process, as well as the impact leveraging both could have on your sales outcomes.  Subscribe to the podcast:   If you're getting value from the DPB, make...

Put your actions where your mouth is. In this week's powerbomb episode, Dr. Winegard shares a few simple truths that will help car sales professionals demonstrate that they are different rather than feeling the need to say it all the time. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follo...

Once you've learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make.  As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for th...

Be patient.   That's what we've all been told since any of us can remember. Patience is a virtue.   And while there are a great deal of things in life that require patience, Brad Lea shares his perspective on when it's okay to throw patience out the window. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on Link...

They say that wise people learn from experience, while super-wise people learn from others experiences. Brad Lea, founder of LightspeedVT is no exception.  In this episode of the podcast, Brad shares his common sense wisdom about the simple rules of success. There's no BS in what Brad has to say, so this should serve as a reminder of what you need to be doing if you want to succeed in your ca...

Shay Rowbottom explains that one of the best ways to develop your content strategy on LinkedIn is to observe what other successful creators are doing. Discover what it is about their content that is hitting the mark and then experiment by publishing similar topics, laced with your unique attributes. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . -...