Michael Cirillo
The Dealer Playbook
The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
Author
Michael Cirillo
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
#192: Win On Social Media Even With Limited Resources w/ Sarah McIntyre 21.11.2019 35:14
Sarah is a leading Australian social media practitioner who works for global brands and small startups to develop and deploy tactical social media strategies. In this episode of The Dealer Playbook, Sarah shares creative ways that retail car dealers can leverage social media with limited resources. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . -...
Powerbomb: You Can Evolve With The Business w/ Danny Blanchard 18.11.2019 6:45
Evolution isn't something you should fear, it's something you should and must embrace. Over the last 30 years, Danny has experienced many shifts in the business which have caused him to grow -- the ultimate goal. Rather than being fearful of change, seek small ways to embrace it each day, week, and year. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest...
#191: Establishing A Growth Culture As A New Leader w/ Danny Blanchard 14.11.2019 41:36
Danny Blanchard is no stranger to the retail car business. Since his start as a teenager, he has worked every position within the dealership from the lube pit to ownership. Today, Danny is the Dealer Principal and GM of two stores in Alberta Canada and shares his wisdom about creating a growth culture as a new leader. - - - Leave a Review: If you're enjoying the podcast, we'd love an ho...
Powerbomb: Lead Yourself Before You Lead Others w/ Dr. Nathan Mellor 04.11.2019 6:14
Leadership is much more than a title or rank. It is the embodiment of character traits, behaviors, and mindset to serve others and produce results. While an increase in pay may seem appealing, it's more important to acquire the skills and mindset necessary for leadership, which ultimately starts with your ability to lead and discipline yourself. - - - Leave a Review: If you're enjoying...
#190: Change Your Mind, Change Your Life w/ Dr. Nathan Mellor 31.10.2019 39:46
Dr. Nathan Mellor shares valuable stories and insights from his upbringing that will help you understand the power of your mindset. In today's workforce, some may be surprised that they have more control than they think. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
Powerbomb: Are You Replaceable? w/ Ari Meisel 28.10.2019 6:34
For those stuck in job preservation mode, this sage wisdom about the difference between being replaceable and getting replaced will help you clarify where your mindset should be. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
Ari-Meisel: The Art Of Doing Less 24.10.2019 32:58
An unfortunate illness led Ari Meisel down a path of finding efficiencies in every day life. As a Best-selling author and executive coach, Ari teaches corporations how to spend more time doing less. Listen and take notes during this compelling and extremely practical episode of The Dealer Playbook Podcast. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review...
Powerbomb: Authenticity In Your Brand Is Key w/ Kristen Hinman 21.10.2019 7:03
When it comes to branding, being authentic is key. Too often, many feel the need to brag or embellish the work they are doing because they feel that it won’t stand out in the cluttered social media landscape. Kristen Hinman shares simple, yet practical ways to introduce more authenticity in your branding efforts. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest...
#188: Getting The Exposure Your Dealership Needs w/ Kristen Hinman 17.10.2019 35:17
With a background in PR and landing her clients interviews with the likes of Barbara Walters and Anderson Cooper, Kristen Hinman shares valuable insights about how car dealers can get the right exposure for their dealerships. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
Powerbomb: Implement Your Lead Handling North Star w/ Paul de Vries 14.10.2019 5:43
Dealers around the world are struggling to implement a lead handling process that sticks. In this powerbomb episode, Paul de Vries shares his wisdom about establishing a process that your team can adopt and implement. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
#187: Stop Being A Lead Zombie w/ Paul de Vries 10.10.2019 36:06
There is more than enough statistical data to validate the fact that dealers don't need more leads. They need people who are trained and efficient at handling the leads. In this insightful episode, resident leads expert, Paul DeVries shares his advice about how dealers can stop being lead zombies and start booking more appointments quickly. - - - Leave a Review: If you're enjoying the p...
Powerbomb: Be More Effective w/ Adrian Shepherd 07.10.2019 4:32
It's not about how much time you put into a project -- it's about the project getting done. In this powerbomb, Adrian explains why being busy isn't enough to accomplish your definition of success in the retail automotive industry. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Fol...
#186: Productivity, One Bite At A Time w/ Adrian Shepherd 03.10.2019 34:59
Adrian Shepherd, founder of the revolutionary one-bite time management and productivity system shares his wisdom about how car dealers can get more accomplished throughout the day. Praised for it's refreshing approach to time management by the likes of Brian Tracy, Adrian's advice is something listeners can immediately apply to their lives each day. - - - Leave a Review: If you're...
Powerbomb: Don't Be An Idiot w/ Leo Quinn 30.09.2019 6:31
Getting rejected for the sake of it isn't the purpose of proactively seeking rejection. In this week's powerbomb, Leo Quinn shares the purpose of getting comfortable with rejection as someone responsible for generating revenue. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Fa...
#185: Learning From Rejection w/ Leo Quinn 26.09.2019 33:34
Leo Quinn knew that rejection was something he feared, so he decided to do something about it. If you're in sales, marketing, or any form of customer service, you can probably relate. In this episode of The Dealer Playbook podcast, Leo shares his compelling story about proactively seeking out 1000 rejections during the summer of 2019, including the lessons he's learned as a result. -...
Powerbomb: How About Those Spreadsheets? w/ Ben Baker 23.09.2019 3:40
There are many things leaders at car dealerships COULD do, but Ben Baker really challenges the concept of what SHOULD they do. Through this context, we hope you'll enjoy this week's powerbomb episode. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
#184: How to Engage, Retain, and Grow Your Team w/ Ben Baker 19.09.2019 36:11
What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership. He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. - - - Leave a Review: If you're enjoying the podcast, we&ap...
Powerbomb: It's a People Thing W/ Alex Swire-Clark 16.09.2019 3:23
People matter. In this powerbomb, Alex Swire-Clark explains how you can get the most from your people in a way that encourages growth and productivity. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
#183: Why Is Emotional Intelligence Such A Big Deal? W/ Alex Swire-Clark 12.09.2019 36:15
Ok, so what's the deal with emotional intelligence? Why do business leaders like Gary Vaynerchuk talk so much about it? Alex Swire-Clark, host of the rapport advantage podcast and CEO of Solar Inc., shares his best advice about why it's important and how it can positively impact your dealership. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review...
Powerbomb: Maintaining A Proper Digital Focus w/ Alexi Venneri 09.09.2019 5:42
Sometimes you need to take a triage approach with your digital marketing to get it back to a place that's healthy and producing results. Triage doesn't mean overhauling everything, it means carefully assessing needs and prioritizing actions in a strategic way. In this powerbomb, Alexi Venneri explains. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest re...
#182: Improve Your Digital First Impression w/ Alexi Venneri 05.09.2019 37:58
Alexi Venneri, founder and CEO of Digital Air Strike, shares her experience about why first impressions matter online. From the first ad consumers see and the first result the interact with on Google to the first time they land on your website or first interaction with your team. In this episode of The Dealer Playbook, Alexi shares her best advice for dealers looking to improve their digital fir...
#181: How The Power Of Language Can Inspire Those Around Us w/ John Klymshyn 22.08.2019 46:05
There is much more to language than the words we speak, or the way we move our body - and that's where John Klymshyn comes in. Author of 11 books on the topic, John teaches that the power of language can truly inspire those around us to create massive gains in life. In episode 181, you'll hear John share his best advice for car sales people, and dealership managers about how to effectiv...
Powerbomb: Do You Need A Service Website? w/ Owen Moon 19.08.2019 8:07
There is so much opportunity for car dealers to drive more attention and traffic to the service department online, which begs to ask: Do you feel like you need a dedicated service website? Owen Moon, CEO of Fixed-Ops Digital, has the answer. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow o...
#180: How to Maximize Your Service Department w/ Owen Moon 15.08.2019 36:35
Dealership's with full service departments have a unique opportunity to maximize on customer retention, loyalty, and sales with a few tweaks to their process. In episode 180, Owen Moon, Founder of Fixed-Ops Digital shares some common sense ways you can get more from your service department regardless of the competition in your market. - - - Leave a Review: If you're enjoying the podcas...
Powerbomb: What The Mind Can Conceive and Believe w/ Howard Berg 12.08.2019 5:32
Howard Berg (the world's fastest reader) shares some cool experiences that demonstrate how powerful the mind truly is, and what's possible when you learn to maximize its potential. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook
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