The Dealer Playbook

The rise in popularity of LinkedIn presents a massive opportunity for those who are willing to put themselves out there and leverage the social platform for personal branding. Shay Rowbottom, one of LinkedIn's prominent content creators joins Michael to share her process for creating content on LinkedIn as well as the importance of vulnerability, transparency, and honesty when developing your...

Getting MORE leads may actually not solve your real problems. In this week's Powerbomb, Shaun Raines shares something that is vital for any dealership to master. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Few in the auto industry possess the innate ability to throw down some hard truth while simultaneously making you love them. Shaun Raines is one of those people. As an industry veteran, Shaun delivers keen insights about how to improve your digital retailing so that it satisfies the demands of the market and increasing advancements in technology.  * Enjoying the DPB?   Don't forget to subscri...

In episode 164 Michael shared the inspiring story of John Stephen Ahkwari, a 1968 Olympian who demonstrated the power of the human spirit.   In this powerbomb, hear Michael's recap about why it's important to have a playbook that strategically outlines what you want to achieve and what it will take to get you there.  For the full episode, download episode #164 on your favourite podcast a...

Losing might just tell you more about yourself than you could ever imagine. In today's rat race, our sights are so focused on the win that we beat ourselves up when we lose. Without losing, however, winning wouldn't feel like winning. In this episode of the DPB, you'll hear the story of John Stephen Akhwari, a 1968 Olympic marathon runner who lost the race, but won the history books...

You need new staff, and you need them now! That's one of the most common challenges dealers face, but there is a simple way to avoid the immediate and rushed need to find more people.  - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

With over 17,000 successful hiring campaigns under his belt, Craig Lockerd shares powerful advice about what it takes to find, hire, and retain top talent for your dealership. Buckle up–this one's a doozy.  - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Walking the walk isn't easy. That's why so few do it. That's why those that do experience accelerated growth. This week's powerbomb is all about the importance of putting in the work and doing what others aren't willing to do in the name of achieving your personal definition of success.   I believe you have what it takes to make it rain!  Gotta question for me? Hit me up o...

In addition to being a model, actress, musician, and mother; Heather Ballentine is a very successful Super Lux automotive sales professionals. Get a glimpse into how Heather manages her portfolio of over 700 repeat customers, and what it takes to be a top 1%'er.   Got a question for Michael? Drop us a line over on the DPB Facebook page!  For more from The Dealer Playbook Podcast, visit thedea...

Glenn Lundy is on a mission to help others improve the way they start their day. In this powerbomb, you'll hear Glenn talk about why your morning routine can make or break ones ability to achieve success in life.  Enjoying the DPB Podcast? Subscribe using your favourite podcast app!    Interested in bringing Michael to your event or seminar? Drop Michael a line: michael@thedealerplaybook.com...

Glenn Lundy is the host of the hit Facebook Live show, Rise and Grind which airs every weekday morning at 5:30am. His mission is to help inspire others to achieve success and believes it's all in how they start each day. Discover what you can do to get over slumps, learn, and grow at an accelerated rate.   Subscribe to The Dealer Playbook   If you're getting value from the podcast, join...

Jason Harris shares his perspective about what he's looking for in an automotive sales professional. The brand equity of your dealership could already be a lot higher than you think. Now it's time to leverage that fact. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Jason Harris is a former dealer turned consultant who joins Michael to share his advice about dealership operations–more importantly the operational elements that dealers should focus their time and energy on. No amount of great marketing will compensate for poor operations.   Subscribe! C'mon man! Do it man! :) If you're getting value from the podcast, go ahead and click the subscribe b...

If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow). - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn F...

Former stand-up comedian turned author, Ian Coburn, joins Michael to share why soft-selling is crucial to winning stronger relationships and more sales. In episode 159, you'll learn the right questions to ask during the sales process that not only advance the sale but trigger voluntary sharing!   Subscribe to the DPB on your podcast app to get notified when new episodes go live!   Have a ques...

Over the last 20 years, Christine Mitchell has demonstrated how impactful hosting ladies' nights can be for any dealership. In this powerbomb, you'll discover why that is.   For the full episode, check out episode 158 or visit thedealerplaybook.com/episodes  Subscribe to The Dealer Playbook today to get notified when new episodes go live!   MC - - - Leave a Review: If you're enjoyin...

Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives business, and creates an atmosphere that shatters common industry perceptions.   Subscribe to the DPB on yo...

Michael shares 4 website tips that will help you wrangle more control of your digital presence.  - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on YouTube Follow on Facebook

Michael shares his interview on the AutoRemarketing podcast and then morphs the remainder of episode 157 into a helpful rant about what you should consider before overhauling your website. Learn 4 helpful tips that will help prepare you to improve website performance. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn...

In episode 156, Anthony Alagona shared what can have the biggest impact on your career in sales and business development. Michael comedically explained why you have to actually talk to people, especially in a world where so much is left to instant messaging. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on LinkedIn Follow on...

Business Development centers(res) are popping up in dealerships across the world with the sole purpose of booking more appointments and selling more products and services. Anthony Alagona shares his best advice about how to develop more business by understanding that business development is not a department, it's a mindset.  Subscribe to the podcast to get notified when new episodes are live!...

Listen to the full episode here: http://www.thedealerplaybook.com/dave-benson   In episode 155, Michael asks, "What's one thing sales professionals should focus on in 2019?" In this nugget-packed minisode, Dave Benson provides the answer.   Don't forget to subscribe AND if you're getting value from the show, leave a review on iTunes or the Facebook Page - - - Leave a Revie...

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Social...

Elise Kephart Adame is back and shares her latest wisdom about phone and video. This showdown of sorts will help you determine what skillset is higher priority between phone and video, and simple ways you can leverage them both to book more appointments and sell more vehicles. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here . - - - Socials: Follow on...

Darren Shaw, founder of White Spark, is a leader in the Local SEO arena. Michael and Darren share ideas, along with tactical strategies that dealerships can deploy to increase rankings and local search prominence. Darren lists 5 high priority things dealers can do immediately to help dominate the web. - - - Leave a Review: If you're enjoying the podcast, we'd love an honest review here ....