The Dave Kittle Show

Why do some physical therapy clinics grow while others stall out? In this strategy packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay confront the silent killers of clinic growth from pricing hesitations and front desk missteps to scripts that sabotage conversions. You’ll learn how to boost referrals, train your team, and finally charge what you’re worth without feeling salesy. Watch more...

What do Bigfoot vloggers, referral scripts, and affiliate marketing have in common? In this creative and candid episode, Dave Kittle, Tony Maritato, and Jimmy McKay break down the unexpected strategies that help physical therapists grow, from leveraging AI generated clinic content and TikTok Shop monetization to achieving belief-driven outcomes and refining referral language. Whether you're a clin...

Can AI really replace front desk staff… or even enhance the patient journey from the first call to discharge? In this episode, Dave Kittle and Jerry Durham dive deep into how artificial intelligence is being applied in healthcare today and what it could look like tomorrow. From AI agents scheduling appointments to training bots helping front desk staff role-play tough calls, this is a forward-thin...

From Krispy Kreme to AI: Rethinking Physical Therapy, Healthcare, and Career Identity What do Krispy Kreme donuts, AI, and fax machines have to do with the future of physical therapy? In this fast-paced conversation, Jimmy McKay, Dave Kittle, and Tony Maritato dissect what’s holding healthcare providers back, from outdated technology and broken incentives to career identity traps that limit clinic...

Why PT Clinics Might Start Serving Beer, Showers, Cruises | Patient Experience x Content Marketing - How can the physical therapy industry adopt entertainment and experiential marketing models like the Savannah Bananas? - What if physical therapy clinics offered weed or wine during treatment — would patients actually heal faster? - Can physical therapy become an experience patients actually look f...

If a $90 billion diamond industry was built on emotion and marketing, why isn’t physical therapy doing the same with movement and health? What if your physical therapy clinic treated patients like influencers—would your outcomes or your business grow faster? How can physical therapy practices generate high-quality leads without relying on paid ads? Join us for a special crossover session, "The Bre...

Why do so many physical therapy clinics shut down within 5 years? Is social media ruining physical therapy careers or saving them? Is 'small and profitable' smarter than scaling to 10 clinics? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and on...

Is growing a clinic to 10+ locations actually worth it anymore or is small the smarter play? If Instagram followers don’t pay your bills, should PTs stop trying to build personal brands? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and online b...

How can healthcare tenants create leverage during lease negotiations or renewals? Would you sign a lease that keeps you financially liable after you sell your practice? How much money are healthcare providers leaving on the table by not negotiating their lease terms? In this episode of The Dave Kittle Show, Dave talks with Elliot Dennis of Dennis Healthcare about real estate strategies for healthc...

Is insurance killing the value of your physical therapy practice? Would you rather earn $125 quickly or $500 slowly? Which business model wins? This crossover episode of CashPT Headquarters features Ben Bagge and Dave Kittle from the Dave Kittle Show. They break down the differences between out-of-network billing and cash pay models in physical therapy. Dave shares how his team delivers home and o...

How can debt be used strategically to grow or acquire a physical therapy business? Is going into debt for a DPT degree still worth it in 2025? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physica...

Would you give up 25% of your business if it meant guaranteed success? Is it time for physical therapists to stop relying on insurance forever? On this episode of The Dave Kittle Show, Dave talks with Eric Broadworth of Fuel Physical Therapy about growing a PT practice. They cover one-on-one care, pay models, and the challenges of opening new locations. Eric shares his goal of becoming the largest...

Why do so many private practice owners struggle to let go of roles like billing, even when their business is growing? What should a practice owner do after a bad experience with a billing company? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, p...

Is hiring a full-time PT still worth it if your clinic only nets $50K from them a year? Could your next $100K be better spent on digital products instead of another employee? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Marita...

Is AI the new Google for finding local healthcare providers? Is publishing niche, high-quality content still effective in attracting ideal patients? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned p...

Should physical therapists stop accepting insurance and start treating their clinics like highend fitness or wellness clubs? If manual therapy requires the most skill, why are we still giving it away at insurance rates that value it less than a gym membership? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Ji...

Does being a great physical therapist actually hold you back from becoming a successful business owner? What should physical therapists focus on to effectively market and grow a new mobile or niche practice? If you had zero marketing budget, would you hustle or stay stuck? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle,...

Why is private equity aggressively acquiring physical therapy clinics despite declining reimbursement rates? What must small and medium-sized PT clinics do to survive and thrive in the evolving healthcare landscape? Are small physical therapy clinics doomed if they don’t add cash-pay services? In this episode of The Dave Kittle Show, Dave breaks down a new market report on the US physical therapy...

Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients? Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door? In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with mark...

What do you do when you're a great clinician but struggling to run a profitable practice? Can you fix profitability issues without adding more services or chasing new ideas? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritat...

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free? What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittl...

Can you create a connection and value through a screen?  What’s more important for retaining top clinicians: higher pay or more control over their schedule? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a se...

People don’t quit jobs... they quit leaders! Is it really your job to make your employees happy or just to build a place where they can be happy? If you could start a business inside your business… what would you build first? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communicatio...

What would happen if physical therapists spent 45% of their revenue on marketing like billion-dollar startups do? Should physical therapists start thinking like marketers… or will that “sell out” the profession? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physic...

Is the traditional 60-minute, one-on-one physical therapy session outdated—and are 10-minute, $30 visits the future of care? Are PT 'mills' really the villain or are they just delivering what the market actually wants? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at M...