The Dave Kittle Show

What do you think patients are really buying: pain relief, certainty, trust, or the story? Why do patients sometimes pay more for chiropractic, massage, surgery, or “healing” than physical therapy? We will talk about trust, perceived value, chronic pain, patient belief, premium positioning, and why PT may need to sell the story better. Watch more from PT Pintcast → https://www.youtube.com/@PTPintc...

Hiring is hard. Retention is harder. Dave Kittle and the breakfast club crew will break down how to spot the right PT candidate fast, what interview questions reveal the most, why conflict questions matter, and how better communication can improve both hiring and retention. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:55] – Homework Or Pass [01:40] –...

Patients do not just buy treatment. They buy certainty, reassurance, convenience, and the easiest believable path to feeling better. We will talk about patient psychology, value perception, concierge care, premium pricing, and why the easy button sells. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Treadmill Dust Problem [00:55] – Rotator Cuff Pr...

What if the most complex patients are not the best business opportunity? We explain why simple, repeatable PT models can be more profitable than high-complexity care, why therapist identity keeps the profession stuck, and how certainty, access, and clear offers may matter more than clinical cleverness. If you are a PT owner, clinic leader, or cash-based therapist trying to figure out what kind of...

What if the problem in PT is not reimbursement alone but the way clinics are delivering care? The conversation goes from a wild business idea to a much bigger point: why most outpatient PT clinics may be using therapist time inefficiently, how Medicare math changes the business model, and why simpler care may actually fit what many patients need most. Watch more from PT Pintcast → https://www.yout...

A PT charging $60 for a 90-minute session sparked one of the most emotional conversations in the profession: Does low pricing devalue PT… or is that just insecurity talking? Join us as we talk about pricing debate around cash-based physical therapy, patient objections, and what value actually means in the real world. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BRE...

What happens when PT school gets too expensive for the next generation to even enter? We discuss why student loan changes could accelerate the decline in PT school applications, shrink the future supply of therapists, and quietly make cash-based practice models even stronger over time. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Social Media Wa...

Some of the best growth opportunities in PT are hiding in plain sight. Not because they are impossible to find but because most people are too slow to adapt, too stuck in old habits, or too busy doing things the way they have always done them. How do PT owners spot and use their hidden opportunities in business, marketing, and patient care. If you are a PT owner, content creator, or entrepreneur l...

The biggest threat to your business is not always bad marketing, bad hires, or bad systems. Sometimes it is your inability to make a decision and move. What is decision fatigue, outsourcing, front desk leverage, assistants, AI, business tradeoffs, and why entrepreneurs have to pick a lane even when they do not have perfect information. If you are a PT owner, practice leader, or entrepreneur trying...

What makes a PT practice actually valuable? Not just to you while you are working in it but as a real asset someone else would want to buy. We finish this episode as we talk about one of the most important business questions in physical therapy: Are you building a real asset… or just building yourself a job? Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [0...

What if the real problem is not that PTs are seeing too many people… What if the real problem is that the profession refuses to rethink how care is delivered at scale? We will get into one of the most controversial topics in physical therapy: the PT mill debate. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] Corporate Care Question [00:48] Defining...

What happens if Google disappears tomorrow? No reviews. No search traffic. No easy referrals from the internet. Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social m...

Most PT owners do not have a pricing problem. They have a positioning problem. If your service looks cheap, feels cheap, or sounds like everybody else, patients will treat it that way. We will break this down on how to sell premium physical therapy without sounding pushy, awkward, or overly salesy. We also talked about why patients and families are not just paying for treatment time... they are pa...

You do not need another certification to start a cash PT practice. That’s the lie a lot of PTs keep believing. We will break down why more clinical courses, more letters after your name, and more expensive certifications are usually not the thing holding most therapists back from building a successful cash practice. If you’re a PT thinking about going cash, starting your own practice, or wondering...

Insurance may stop paying. But recovery does not stop there. We talk about a huge problem in rehab where patients with long-term neurological and functional needs often still need help long after traditional PT benefits run out. We also get into marketing, positioning, and why more people are openly paying for better outcomes when they believe the value is there. Watch more from PT Pintcast → http...

AI can help you think faster. But it still can’t replace trust, chemistry, and real human connection. That matters in business. It matters in referrals. And it definitely matters in healthcare. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – AI Blind Spots [02:04] – ChatGPT as Wingman [04:01] – AI Relationships Debate [04:40] – Hug Heard Help Frame...

Patients don’t just want to “walk better.” They want to get back on the boat. Back on the trail. Back to the race. Back to real life. And that creates a big problem in physical therapy: What patients actually want is often not what insurance is designed to cover. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:49] – Reacting to Patient Forgetting You [02...

A lot of PTs say they want to make more money… But when you give them a choice between safety and upside, many still hesitate. So why does that happen? If you’re a PT, clinic owner, or healthcare entrepreneur, this is a real conversation about money, trust, positioning, and what actually drives success. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00]...

A 7 year physical therapy career? If that stat is even close to true, that’s a massive problem. Today we will address why so many PTs may be leaving early, what student debt and burnout have to do with it, and why the future of the profession may split between commoditized care and premium human expertise. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [01:...

A prospect found us on Google… Then checked our website, reviews, and Instagram. By the time we got on the phone, they were already sold. And when we gave them premium pricing? They didn’t balk. This video will cover why premium physical therapy clinics can charge more and still get chosen, what actually builds trust before the first phone call, and how positioning changes the kind of patients you...

Most people create content about themselves. Their story. Their business. Their offer. Their practice. But the stuff that usually performs best? It’s for other people. We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about. Watch more from PT Pintcast → https://w...

I posted a random family video with zero expectations… And it got 131,000 views. Not a polished clinic video. Not a business lesson. Not a high-production reel. A random clip of my grandfather-in-law rubbing black ointment on his knee. So what made it work? Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Future Content Questions [00:52] – Viral For...

Most clinics think pricing is the problem… But the truth? Patients don’t actually know what physical therapy should cost. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Paying for Prestige [00:59] – What Should PT Cost [02:15] – Good Fast Cheap? [02:50] – Consumers Misread Pricing [03:51] – What People Say It Costs [05:03] – What is The Real Value...

Most clinics do everything they can to hide bad reviews… So why would did I turn a 1-star review into content? Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Content Needs To Connect [01:06] – Therapist 60 Day Check In [02:09] – Performance Wins And Feedback [04:14] – How To Run Performance Reviews [05:55] – Coaching And Metrics Focus [08:07] – Me...

I sent a price I wasn’t even fully confident in… and instead of negotiating… they just said "When can we start?" That moment completely changed how I think about pricing and why most PTs stay stuck undercharging. Today we will break down this down and what actually made the difference? Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Why Content Inf...