The Dave Kittle Show

One therapist sold more $3,600 plans in 60 days than anyone we’ve ever seen… And it had nothing to do with experience, certifications, or treatment techniques. So what actually made the difference? Jimmy and I break down why some PTs consistently sell high-value care plans while others struggle to get buy-in at all. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREA...

Most clinics think patients are coming to them for treatment… but that’s actually NOT why they stay… and it’s definitely not why they pay more. There’s something way more valuable patients are actually looking for and if you miss it, you’re leaving tens of thousands of dollars on the table per patient. Jimmy and I break down what patients actually want and why clinics that understand this are buil...

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference. Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early. Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue. Now the...

Most clinic owners think they have a marketing problem… But the real issue? They’re losing patients they already worked hard to get. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – Retention Over Acquisition [01:47] – Can't have your cake and eat it too [02:47] – Premium Pay Expectations [03:28] – Exclusivity And Side Gigs [04:10] – Career Ladders...

Running a clinic isn’t just about getting patients, it is about building the right team. Join me and Jimmy as we break down a real situation where a physical therapist wasn’t meeting expectations… and what led to the decision to let them go. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] – No Excuses Culture [01:38] – Trust Economy Shift [02:03] – A...

What if I told you… Patients are already using AI to choose their physical therapist… and you don’t even know it’s happening? On this episode, we will break down how tools like ChatGPT are quietly becoming the new referral source and why some patients are now bypassing traditional healthcare pathways entirely. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN...

PT isn’t broken… But your revenue model might be. Today, we break down how podcasts can actually generate patients, why content is becoming the new sales funnel, and the real opportunity behind affiliate products and live selling. We also dive into how AI is already sending patients to clinics without you even realizing it and what that means for the future of your business. Watch more from PT Pin...

Why is every other profession cashing in on Products and OUR industry is scared? Today, we break down a massive opportunity most clinicians are completely ignoring. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:50] – Amazon Live Selling Demo [03:30] – Why Platforms Reward Attention [04:25] – Simple Marketing Framework [05:29] – Facebook Group Are Goldm...

Most physical therapists think their only product is treatment. But what if clinics should also be selling recovery tools, equipment, and experiences the same way fitness influencers and brands do? We also explore how clinics could combine products + services into a new kind of business model. Because the next generation of physical therapy might not just be about treatment… It might be about trus...

Most physical therapists think social media is “marketing.” It’s not. Your eval is already structured like a viral video but you just don’t see it yet. Watch as we break down why PTs may secretly be the best content creators on the planet, how clinics can grow using organic social media, and why consistency and frequency matter more than perfect content. The clinics that win next won’t just treat...

Most PTs are chasing “more patients” on Instagram…but the real game in 2026 is attention. We break down why physical therapists might secretly be some of the best content creators on the planet and how your PT eval already follows the same structure as a viral video. You just haven’t looked at it that way yet! Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN...

Physical therapy isn’t a reimbursement problem...it’s an attention problem! If you’re not winning attention, you’re already losing! We explore why PT is now competing in the attention economy and what that means for clinic owners and clinicians. From gamifying clinics with leaderboards to a “Quest Diagnostics” model for movement testing, we ask a bigger question as well. Why does our profession mo...

Every year fewer students are entering the profession We unpack the controversial 2 to 3 year DPT proposal and what it means for debt, enrollment, and the future of PT. Would it strengthen the profession… or cheapen the degree? Then we debate a bold idea: a Quest diagnostics biomechanics lab for PT. Smart innovation or just expensive? If you’re a clinic owner, educator, or PT wondering where this...

I knew better… and I did it anyway. I break down one of the biggest leadership mistakes I made running my physical therapy practice, including hiring decisions I compromised on, documentation failures I ignored too long, and the hard lessons that followed. This is a raw, honest look at what happens when you settle into business, delay difficult HR decisions, and operate without tight systems in pl...

Physical therapy clinics are growing year over year… yet 70% of clinicians are thinking about leaving. What’s actually happening inside the profession? Break down with us new rehab industry data, debate 15-minute visits vs. 60-minute sessions, unpack why insurance models create burnout, and explore whether PT clinics should offer outcome-based guarantees. We also dive into what business models wil...

AI isn’t coming for the best clinics. It’s coming for the average ones. Agree or disagree? Let’s debate 👇 Sword Health just made a big move in digital MSK care but what does it actually mean for physical therapists? Today we break down the acquisition, why consolidation is really about access (not exercises), and who in the profession should be paying attention. Is this a real threat, overhyped t...

What do Anthony Bourdain, fake CEU stunts, and a “range-of-motion soup spoon” have in common? More than you think. We will talk about why is traditional PT marketing is broken and why clinics need to think more like media companies (or even circus acts). From viral content ideas to embracing lifestyle branding and launching quirky stunts like “RunBall”, Jimmy, Dave, and Tony explore how to get att...

"Hard work didn’t stop working, it just stopped paying." What is the real reasons why physical therapists feel stuck in a broken system? From rising student debt to outdated insurance models, the profession’s value chain is under fire. But here’s the twist: the clinics that embrace AI, content creation, and business innovation are already rewriting the rules. We break down how Disney’s YouTube str...

What if your evals were recorded… and AI graded your sales pitch in real time? This isn't sci-fi! It is happening right now in physical therapy clinics. Dave Kittle talks about the rise of AI-powered evaluation tools that analyze therapist patient conversations, score sales scripts, and offer real time feedback. From objection handling ("Too expensive") to improving plan of care presentations, thi...

A patient found Dave through AI. Not Google. Not Yelp. Not even word of mouth. The patient asked Grok, “Who’s the best physical therapist in NYC?” and the AI answered: Dave Kittle. We will break down what that means for the future of marketing, how physical therapists can position themselves for “Answer Engine Optimization,” and why the front door to care is shifting fast. If you’re in healthcare,...

If beer companies can’t even show beer and being drunk but still dominate advertising...what’s your PT clinic’s excuse? The crew dives into what PTs can learn from beer commercials, Geico ads, and even diagnostic ultrasound on HBO. We explore the power of creative constraints, why hard work doesn’t always convert, and how AI is poised to shake up everything from marketing to patient scheduling. Th...

Too many physical therapy practices are stuck selling time instead of results. We challenged the myth that 60-minute sessions are more valuable, explored smarter ways to price care, and shared a bold strategy for selling unused CEU inventory. Plus, a look at how value-based messaging, micro-offers, and experience design can transform your practice in 2026 and beyond. Whether you're a clinic owner,...

Think your older patients can’t afford your cash-based PT services? Think again. Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd. Watch more from PT Pintcast → https://www.youtube.com/@PTPintca...

What do chained coffee mugs and nuts & bolts at conferences have in common? They might just be the best marketing playbook physical therapists aren't using. Dave, Jimmy, and Tony go over genius brand moves from Nescafé and showing you how to steal those strategies for your clinic, your career, and your next big offer. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISOD...

If McDonald’s can package fries and soda into a $1B idea… why can’t physical therapy do the same? Dave, Jimmy, and Tony break down the genius behind McDonald’s ‘Value Meal’ and how to use it in your PT business today. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Value Meals [00:51] — McDonald's, Cruise Ships, and Bird Feeders [02:41] — McDonald'...