The Dave Kittle Show

Want to hire elite PTs? This is how we onboard a $100K+ therapist with concierge-level training. Dave Kittle walks through his real-world process for onboarding a six-figure physical therapist at his concierge PT practice in New York City. From a base salary of $87K to $175 per visit performance bonuses, Dave breaks down the structure and philosophy behind training elite clinicians and why soft sk...

In this New Year kickoff episode, Dave, Tony, and Jimmy break down why most resolutions fail by January 12 and what physical therapists (and other providers) can actually do about it. From fitness influencers and Planet Fitness genius marketing to full body MRI experiences and Peter Attia’s high end health model, the guys explore what really sells in healthcare and wellness and how physical therap...

Can a gimmick really grow your PT clinic? We break down the business lessons behind viral ice cream shops, free pizza mobs, and over-the-top holiday marketing. Real-world tactics for driving attention, capturing leads, and building your funnel. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:50] — New Year's Eve Reflections [02:24] — Times Square on New...

Why do 76% of patients never even start physical therapy after getting a referral, and why do most who do start drop out early? Today, we unpack the uncomfortable truth: this isn’t a motivation problem; it’s a friction problem. From confusing intake processes and insurance ambiguity to outdated referral workflows, we break down where patients fall out of the funnel and what PT clinic owners can ac...

What would you do if you had to make $5,000 in new revenue this weekend with no ads, no evals? In this jam packed episode, we dig into scrappy business tactics for PTs, live selling, warm leads, and what to do when your back’s against the wall. From in-clinic product sales and drop-shipping to partnering with local coaches and building B2B offers, we cover it all. Plus, the risks PTs avoid and why...

Would YOU trust a $10/hr stranger with your parents' care? This episode might change how you see value and where PT fits in. Dave Kittle, Tony Maritato, and Jimmy McKay get into the growing trend of live selling and what it could mean for physical therapists, healthcare entrepreneurs, and anyone trying to build trust and monetize attention. Watch more from PT Pintcast → https://www.youtube.com/@PT...

Is your clinic running on outdated ideas? Dave Kittle, Tony Maritato, and Jimmy McKay go lightning-round style on what’s overrated and underrated in the physical therapy business, from online booking and patient reviews to pricing strategy and content creation. Fast takes, smart insights, and no fluff. Whether you’re a clinic owner, mobile PT, or cash-based solo practitioner, you’ll walk away reth...

Most physical therapy job postings sound exactly the same and that’s the problem. Dave Kittle, Tony Maritato, and Jimmy McKay break down why traditional PT recruiting fails, and how “anti job postings” and short-form video can attract better-fit clinicians faster. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Why would someone apply to work in Ne...

What if your PT clinic ran on attention instead of insurance? Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media firs...

What is a physical therapist’s attention actually worth? Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and p...

What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention? Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcast --- EPISODE BREAKDOWN [00:00] — Distrust in Major Platfor...

Most physical therapists think six figures is out of reach… but what if I told you it’s not only possible, it’s expected? If you're a PT, OT, or PTA in New York City who's burnt out from mill clinics or overwhelmed schedules, this video is for you. ⏱️ EPISODE BREAKDOWN [00:00] — A transparent salary breakdown [02:17] — Who This Opportunity is For [02:35] — Our Unique Approach [03:12] — Earning Pot...

Most physical therapists think their job is to treat. But if the patient doesn’t buy into the plan of care, there are no follow-up visits, no outcomes… and no income. In this real coaching call, Dave Kittle works with Poras Mehta on how to present the plan of care in a way that gets buy-in, keeps patients engaged, and helps them complete treatment, especially with chronic pain or neuro clients. ⏱️...

Would you trust a PT cruise for Parkinson’s patients? And why does everyone think their clinic is worth more but not the profession as a whole? Dave Kittle, Tony Maritato, and Jimmy McKay debate everything from Parkinson's themed cruises and patient value perception to what PTs really think about reimbursement and worth. Whether you’re a clinic owner, PT student, or just curious about the future o...

You know what Peloton got right… that every EMR still gets wrong? If you’re trying to grow a PT clinic, motivate your patients, or create media that actually connects this episode is packed with insight. Dave, Tony, and Jimmy riff on behavior change, badge systems, social proof, and why “Get The Message Out” might be the new marketing mantra. Watch more from PT Pintcast → https://www.youtube.com/@...

Clinic owners: would you refund this patient… or fight back? Dave Kittle, Tony Maritato, and Jimmy McKay tackle real clinic drama, broken PT education, and next-level content creation. From a patient threatening legal action over a $350 late-cancel fee… to Kim Kardashian flunking the bar… to recording 26 episodes in 48 hours it’s chaos, strategy, and insight packed into one wild ride. If you’re a...

Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how... Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave. From Kroger’s bold “GLP-1 Balanced Meals” marketing to real c...

Are you tired of the burnout, the Medicare red tape, and the broken traditional PT model? In this episode, we get deep into the problems plaguing outpatient physical therapy and, more importantly, we reveal what’s actually working right now for practice owners who want freedom, cash flow, and a future-proof clinic. We are seeing real results using a cash membership model. If you’re a PT owner stuc...

Medicare just paused payments, and most PT owners are panicking. But you don’t have to. In this episode, we break down how to offer cash-based programs that patients actually want, like the “Return to Restaurant” and “Legacy Memory” packages. Learn how to boost income, reduce insurance dependency, and recession-proof your clinic now. Watch more from PT Pintcast → https://www.youtube.com/@PTPintcas...

Is your healthcare provider more credible than your favorite fitness influencer? In this episode, Dave Kittle, Tony Maritato, and Jimmy McKay dive into the growing tension between real medical credentials and viral social media fitness influencers. The crew also explores how habit-building strategies like “streak psychology” and community tactics (think therapy dogs & Panera subscriptions) can...

PT students are burning out before Day 1… and no one’s talking about it. We went through it. We lived it. But is it getting worse? And is the system broken before the career even starts? Dave Kittle, Tony Maritato, and Jimmy McKay dive into why PT students are burning out before they graduate. Is the DPT model broken? We share our own school stories, discuss the hidden pressures, and how certain p...

Could your clinic borrow ideas from boutique gyms and group fitness models like The Athletic Club? Dave Kittle and Jimmy McKay break down what makes this COVID-born fitness brand so sticky and what physical therapy owners can learn from it. From social accountability to pricing strategy, this is part business breakdown, part brainstorm, and part therapy for the industry. Watch more from PT Pintcas...

Would you choose a guaranteed $90K salary or roll the dice for a potential $177K in performance bonuses? Dave Kittle, Tony Maritato, and Jimmy McKay tackle a real-world question from PT clinic owner Dr. Eric Broadworth: Should therapists get paid for downtime or only for completed visits? They break down salary vs. per-visit pay, the risks and rewards of each, and why most PTs choose stability ove...

Medicare Telehealth coverage for PTs officially ended on September 30. What does that mean for private practices, patients, and the business of physical therapy? Dave Kittle, Tony Maritato, and Jimmy McKay delve into the implications of recent changes in Medicare telehealth coverage, particularly for physical therapists, occupational therapists, and speech-language pathologists. They explore the p...

How do you get cash-paying patients without giving away your time or your soul? In this tactical episode, Dave Kittle and Tony Maritato break down a $29 ad knee range-of-motion check offer that pulls in patients after insurance ends. From how to run the appointment in under 5 minutes, to how to upsell premium plans without pressure, this is a masterclass in offer creation, patient psychology, and...