The Dave Gerhardt Show (from Exit Five)

Allison Whalen is co-founder and CEO of Parentaly , a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then as VP of Sales before starting Parentaly and taking to LinkedIn to launch the company and build her "Founder Brand." Dave and Allison talk about her LinkedIn strategy, sta...

Dave shares five lessons from the wisdom of Exit Five community members about their lessons from reporting to the CEO for the first-time. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** This episode is brought to you by Demandwell . This episode is brought to you by Demandw...

Bobby Pinero is co-founder and CEO of Equals and previously led the finance organization at Intercom as the company scaled from $1M ARR to $150M+, and from 20 employees to 600+ employees. We talk about learning from Steve Blank at Stanford, building Equals, the mission of replacing Excel, lessons from Intercom, how he thinks about marketing as former head of finance, and more. Send guest pitches a...

Generative AI is the hottest topic we've seen in marketing in a decade. In this session Exit Five Live session we went under the hood with Samyutha Reddy and CJ Donio from Jasper to unpack "Generative AI" and share use cases and tactical examples for B2B marketers today and how team's are using Jasper and AI to create content and generate ideas at scale. Send guest pitches and ideas to hello@exitf...

Hana Jacover is an executive coach, former Director of Demand Generation, and founder of Hype House Coaching . We talk about managing burnout, fighting imposter syndrome, work/life balance, finding your right path, maintaining authenticity day to day, nonviolent communication, and how to get unstuck in your career. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://w...

Four marketing leaders share their lessons, learnings, mistakes, and failures from their time "in the arena" as a marketing leader. Shauntle Barley is Director of Marketing at Demandwell, Loretta Jones is VP Growth at Acceldata, Anthony Kennada is former CMO at Gainsight, Hopin, and now CEO at AudiencePlus, plus Exit Five Founder Dave Gerhardt. Send guest pitches and ideas to hello@exitfive.com Ex...

This is a little change of pace episode, with Dave Charest from Constant Contact interviewing Dave Gerhardt about his career path and some early stories working together through PR, product marketing, side projects, and bunch of marketing stories / lessons sprinkled in. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on...

Stephanie Donily is Director of Corporate Marketing at Zapier . Zapier has 100,000+ customers and does over $150M+ ARR and Steph joins the Exit Five podcast with Dave to talk about brand marketing, including: - What is brand marketing? - Why brand marketing is not logos/colors/design - Steph's job running corporate marketing and managing the teams that are responsible for brand, communications, co...

Chad Knipschild is a Navy Veteran and now Senior Product Marketing Manager at Recorded Future. Dave and Chad talk about his background and learnings from his time in the Navy to getting a job in tech and working in product marketing, plus a handful of topics outside of marketing for a little change of pace. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linke...

Dave is joined by Hillary Carpio , Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at...

Dave is joined by Adam Schoenfeld (CEO at Keyplay.io ) and Camille Trent (Director of Content & Community at Peersignal.org ). They talk about community building for B2B SaaS, what it means to "build a media company", and how creating the Peer Signal community eventually led to building a new SaaS company called Keyplay.io, the "return to rigor" and other observations from the current landscap...

Dave is interviewed by Superside VP Marketing Amrita Mathur during a live session focused on positioning and company storytelling. When it comes to driving revenue we obsess over tactics when so often the root cause is actually positioning. When sales and marketing efforts are stuck or slowing down, it's rarely because you need to unlock a new channel, or because you are not using the latest marte...

This episode is from an Exit Five live session we did with Dave Gerhardt , Betsy Koliba , and Mitch Briggs from Demandwell . Every few weeks we like to bring on subject matter experts to do Exit Five Live sessions about topics that are more tactical than the typical CMO interview. This was an hour long AMA on all things SEO, focused on what B2B marketers need to know about SEO in 2023, including s...

Dave is joined by Obaid Durrani and Todd Clouser for a discussion about content and community for B2B SaaS. Obaid and Todd met while working together at Refine Labs and co-host the "Cheat Codes" podcast for B2B SaaS marketers. They help marketing leaders and creators craft their narrative, implement new processes, and refine their content engine to reflect their product, narrative, and objectives....

Amrita Mathur is VP Marketing at Superside . Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your enti...

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by...

Meghan Anderson is VP of Marketing at Jasper . Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan s...

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath ). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the though...

This episode is from a fireside chat Dave did with Bill Macaitis , former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years. - Send guest pitches and ideas to hello@...

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter. - Send guest pitches and ideas to hello@exitfive.com - Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ - Exit Five on Twitter: https://twitter.com/exitfiveco Thanks to our 2023 presenting sponsors Demandwell ,...

Just Dave on this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have...

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq ). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing. By popular demand in the Exit Fi...

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth. Thanks to Demandwell , our presenting sponso...

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the mental load, golf vs. work, being home together eve...

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work . Dave and Tim talk about getting into running, training for the Boston Marathon, why running makes a great hobby, falling back in love with sports, Dave's love for golf, how Tim got into his career in sports media and working at 98.5 The Sports Hub, the...