The Dave Gerhardt Show (from Exit Five)

Dave is joined by Gong CMO Udi Ledergor . He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast...

Dave is joined by Goldcast Founder & CEO Palash Soni . Goldcast helps B2B marketers at companies like Toast, Github, Drift, Salesloft, and Starburst run engaging events that build pipeline. Dave and Palash talk about the world of event marketing today and lessons from Goldcast's startup marketing efforts over the last two years and his perspective on the role of marketing as Founder/CEO. Work...

Dave is joined by Henry Johnson . Henry is  an ex Software Sales rep that recently made the jump to be a full time entrepreneur and now owns a Shopify app called IziGift . Dave and Henry talking about quitting jobs, buying a Shopify app, podcasting as a strategy, audience building, and more. All over the map. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at ex...

Dave and Daniel Murray (Founder, Marketing Millennials and Head of Media at Sales Impact Academy) spend an hour talking LinkedIn strategy for B2B marketers and founders. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS markete...

Dave is joined by Chris Walker (CEO, Refine Labs). They talk about finding your best skills, articulating a company POV, developing a marketing strategy, a framework for demand generation, self reported attribution, LinkedIn, community, observations from what Refine Labs is seeing with B2B marketers today, and lessons from Chris' own LinkedIn strategy. Work in B2B marketing? Join 3,000 marketing p...

Dave takes questions about B2B marketing from the Exit Five community with guest Breezy Beaumont (Head of Growth, Correlated ). They talk about: career growth, marketing at an early stage startup, content/SEO, prioritizing marketing a young company, creating a category, how to build momentum, and more. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive....

Dave is joined by Mitch Causey (Founder & CEO of Demandwell) to talk about SEO and what B2B marketers need to know about SEO in 2022. This recording is from a live session we did a few months back.  Dave and Mitch help you understand how to think about SEO as a strategy in 2022, discuss what’s going on in SEO today, how top B2B SaaS companies are executing on SEO, the biggest opportunities in...

This episode is from a live " Marketing Sells " Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below: How can you get buy-in from...

Dave is joined by Breezy Beaumont (Head of Growth, Correlated ) and Andrew Capland (Founder of Delivering Value , Previously at Wistia, Postscript) to talk all things product-led growth and B2B startup marketing. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand...

Dave is joined by Sara-Beth Anders , SVP Marketing at Guild Education. Sara-Beth also previously held roles as Director of Product Marketing at LinkedIn and Director of Product & Customer Marketing at Greenhouse. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps dem...

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen....

Peep Laja is founderand CEO at Wynter and CXL . Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io. Join 50,0000 people who get Dave's Newsletter here...

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win. "It's impossible to create a marketing strategy for a business that has no clear company strategy."  Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand ge...

Jaleh Rezaei is CEO and co-founder at Mutiny. Mutiny helps SaaS companies personalize their website for each visitor to improve conversion and drive revenue. Prior to starting Mutiny, Jaleh was employee 12 and CMO at Gusto, where she grew the company 100x to 50,000 customers over 4 years. Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without...

Janessa Lantz is VP of Marketing at dbt Labs an open source data transformation tool used by ~9000 companies. Prior to dbt Labs Janessa worked at HubSpot as Senior Manager, Communications and Director of Marketing at RJ Metrics. Dave and Janessa talk about how dbt Labs has built a community of 25,000+ professionals in analytics and data engineering, lessons as a first-time startup marketing leader...

Dave is joined by Metadata founder and CEO Gil Allouche to discuss what the CEO really wants out of marketing, how to present to the board, what the revenue function looks like at Metadata, Gil's path from engineer to CMO to CEO, category creation, the muscle of being frugal, the future of martech, and why Metadata is focused on building the "operating system" for marketers today. Be a part of the...

Dave shares his perspective on internal marketing, how to drive alignment with marketing across the company, and what the CEO really cares about when it comes to what marketing is doing. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought to you by Metadata: https://metadata.io/ Metadata helps demand gen. marketers automate paid campaigns and drive more reven...

Kaylee Edmondson is Director of Demand Generation at brightwheel and previously ran demand generation at Chili Piper. Dave and Kaylee talk through what demand gen looks like at a high performing B2B SaaS company today, lessons from scaling demand gen at Chili Piper, LinkedIn organic social strategy and more. Be a part of the Exit Five B2B marketing community at exitfive.com This episode is brought...

Amanda Malko is Chief Marketing Officer at G2 , the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Prior to G2 Amanda was Head of Partner Programs & Marketing at Mailchimp, and she was also CMO at Tongal and 360i. Amanda and D...

Kathleen Estreich and Emily Kramer are the co-founders of MKT1 . They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensati...

Dave and guest Daniel Murray ( The Marketing Millenials ) share tips to help you grow your audience on LinkedIn. They talk about why LinkedIn is still underrated as a marketing channel for B2B companies, why types of content to create, how to get content out of the founder, how to figure out what's working / what's not, the biggest mistakes people make with LinkedIn, and more. It's an hour on orga...

Kevin "KD" Dorsey (Practice Lead: Sales Leadership at Winning by Design) joins Dave to talk about his experience as a B2B SaaS VP of sales, the power of understanding how people buy, why he loves copywriting (and some of the exact email scripts he uses), the six questions he asks when calling new customers, his opinion on the sales deck, and why he'd work in marketing if he wasn't working in sales...

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B mar...

Sydney Sloan (former Salesloft CMO, 2x CMO) joins Dave to talk about her time at Salesloft helping the company grow from $15-$100M+ ARR and ultimately a $2.3B valuation after Vista equity bought a majority stake in the company.  They talk about how to pick the right company as CMO, how Salesloft went about category creation, going from stunts to predictable revenue, marketing in a competitive mark...

Harsh but necessary reality check: You have to limit the number of people who have input on your positioning and messaging statements. That's not me trying to be rude to anyone on your team, it's just the fact of the matter. More people meddling in your company story muddies it up. And since your story is your strategy, a muddy story means a muddy strategy. Positioning tips, the key ingredients to...