The Dave Gerhardt Show (from Exit Five)

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent time in marketing working with Series A startups to public companies and was named a Top 100 product marketing influencer and is a frequent guest speak...

Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their acquisition by Outreach. Dave a Scott talk through: Behind Dave's career story and starting Exit Five Some personal philosophies and current goals and the d...

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about keyword research, and more. Send guest pitches and...

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Mi...

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's had ~5 different roles across the company and sharing his wisdom to help you navigate your career path on this episode of the Exit Five podcast. We talk...

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss: - How to drive revenue with your content - The problems with top of the funnel content - How to do feature mapping for your product + content - How to get executive buy in with cont...

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."  Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sale...

Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to think and operate like an executive, the importance of hiring/talent scouting, why org. design is so important and more. Send guest pitches and ideas to...

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including: - Why and How VMWare created an internal cross-functional AI council - Why Tomorrow.io decided to hire a full-time "AI Markete...

HANG IN THERE!   Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less...

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Dem...

This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones . Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content across the entire funnel, from generating top of the funnel content for awareness, middle of the funnel content hat drives signups, and bottom of the funnel content t...

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about: - What an effective B2B CMO does - Questions to ask the founders when taking a new CMO job and how to understand their view of marketing - Why marketing is not a "gumball machine" - The challenge wit...

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about: - His role at Clari and what the content team does - Inside Gong's early content strategy - How to make longform content work - What type of content works on LinkedIn today - Myth busting "build your personal brand" and more Thanks to our 2023 presenting spons...

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying members and more. This is a conversation with Jordan Godbey who runs Growth Community and helps experts, coaches and creators build communities on Circle and we thought this would make for a fun little "...

Dave is joined by Austin Distel , Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and we discussed the evolution of the company, lessons from building Proof, how the product at Jasper got initial traction, use cases and examples for AI in marketing today, why every B2B marketing team should be taking AI seriously, how to get beyond ge...

Dave is joined by Jeff Hardison , Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more. *** Thanks to...

Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B S...

Dave is joined by Kyle Lacy (CMO at Jellyfish) and Shauntle Barley (Director of Marketing at Demandwell) to chat about what business is like right now Q2 2023 for B2B SaaS, Kyle's new role as CMO at Jellyfish, what the CMO does in the first 90 days of a new job, talking through marketing budget and spending on brand vs demand, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five...

This episode is an overview of the role of Revenue Operations as it relates to B2B sales & marketing today. You'll get an overall understanding of why the role of RevOps is key to scaling and growing revenue inside of an organization today with guest Lindsay Rothlisberger , Director of RevOps at Zapier. We cover the things B2B marketers and future marketing leaders should know about RevOps tod...

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today he is  principal at Dave Kellogg Consulting, EIR at Balderton Capital, and authors the popular SaaS blog Kellblog ( www.kellblog.com ). He has also served as an independent dir...

Tom Wentworth is CMO at Recorded Future , a $250m+ revenue high growth cyber security company. Prior to Recorded Future Tom was CMO at Rapid Miner and CMO at Acquia. We talk about: - Running marketing at 1,000 person company doing $250M ARR - The breakdown of Recorded Future's 45 person marketing team roles & responsibilities & goals - RF's marketing operating system, campaigns, themes, an...

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Mi...

Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influenc...

Allison Whalen is co-founder and CEO of Parentaly , a company combines career coaching and content to help expecting parents before, during and after their parental leave. She's a former MBA who worked in private equity and then as VP of Sales before starting Parentaly and taking to LinkedIn to launch the company and build her "Founder Brand." Dave and Allison talk about her LinkedIn strategy, sta...