The Dave Gerhardt Show (from Exit Five)

Amrita Mathur is VP Marketing at Superside . Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your enti...

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exitfiveco *** Thanks to our 2023 presenting sponsors Demandwell , Jasper , and Zapier . This episode is brought to you by...

Meghan Anderson is VP of Marketing at Jasper . Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan s...

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath ). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the though...

This episode is from a fireside chat Dave did with Bill Macaitis , former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years. - Send guest pitches and ideas to hello@...

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter. - Send guest pitches and ideas to hello@exitfive.com - Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ - Exit Five on Twitter: https://twitter.com/exitfiveco Thanks to our 2023 presenting sponsors Demandwell ,...

Just Dave on this short solo episode talking about constraints & guardrails. If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have...

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq ). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing. By popular demand in the Exit Fi...

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing ) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth. Thanks to Demandwell , our presenting sponso...

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the mental load, golf vs. work, being home together eve...

Dave is joined by one of his best friends from high school Tim McKone for a little change of pace podcast episode we are calling Outside of Work . Dave and Tim talk about getting into running, training for the Boston Marathon, why running makes a great hobby, falling back in love with sports, Dave's love for golf, how Tim got into his career in sports media and working at 98.5 The Sports Hub, the...

Eyal Webber-Zvik is VP of Product Marketing at Cato Networks . Cato is a company in the networking and security space current over $100M in annual revenue. In his role, Eyal manages a global team of product marketing directors that are tasked driving the company's messaging, position, press and media relations, and more. Previously, Eyal ran Cato's product management organization and he has more t...

Lauren Vaccarello is Chief Marketing Officer at Salesloft . Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's....

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include: Forget the acronyms & best practices, use your brain. Ultimately there are only three ways to grow a business: get more new customers, increase the transaction value,...

Anthony Kennada is is co-founder & CEO of AudiencePlus , a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight. Thanks to Demandwell , our presenting sponsor for the Exit Five podcast. https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS mark...

Dave is joined by Peter Mahoney (Founder & CEO at Plannuh ) to break down how to create your 2023 marketing plan. We cover: 1. Overall approach to building a plan 2. Setting goals, metrics, and targets 3. Building a framework for marketing campaigns over the year 4. Modeling funnels and determining cost per opportunity 5. Determining how much marketing budget to spend 6. Selling your plan to t...

Dave is joined by Chris Walker (CEO, Refine Labs) to share a scientific process/framework you can use to build, prove, and scale marketing programs they call Revenue R&D . This is a great listen for anyone thinking about marketing planning, where to make bets for the year, how to prove new channels, and how to think like an executive when it comes to revenue generation. Thanks to Demandwell ,...

Dave is joined by John Short , Founder & CEO of Compound Growth Marketing . John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting is his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketer...

Dave is joined by Latane Contant . She's CMO at 6Sense and author of the book "No Forms. No Spam. No Cold Calls." They discuss: - The underrated ability to drive revenue through operational excellence - Why 6sense runs a 100% account-based revenue motion - The daily dashboard she uses and the whole company has visibility into to see how marketing is "doing" - The power of focusing only on the most...

Win/loss analysis is one of the most important tools B2B marketers can be using to get insight and drive revenue across the company. Dave sits down with Trenton Romph , Head of Marketing at Clozd to breakdown how to do win/loss analysis at your company, and this session is a great premer for anyone not familiar with this topic. One of the keys to getting ahead in B2B marketing is to be always be l...

Dave is joined by Common Room COO Jake Randall to talk about B2B community building, why top companies like dbt Labs, Asana, Figma, Notion and more are investing in community, what the heck "community" actually means, what success looks like, plus B2B marketing lessons from Jake's 10 year run as VP at Okta. This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the...

Dave talks to Leela Srinivasan , who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team. This episode is brought to you by Demandwell: https://www.demandwell.com/ De...

Dave is joined by Shauntle Barley , Director of Marketing at Demandwell, and Egan Montgomery , Director of Go-To-Market at High Alpha for a conversation all across the board in B2B SaaS marketing including marketing budget benchmarks, how to think about building demand gen programs, where to start, thoughts from SaaStr 2022, getting thought leadership from the CEO, finding peers, lessons from Aman...

Dave interviews "Obviously Awesome" author and positioning expert April Dunford . Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com This episode is brought to you by Demandwell: https://www.demandwell.com/ Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic searc...

Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea. Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community...