The Dave Gerhardt Show (from Exit Five)

Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marketing planning framework. Join 50,0000 people who g...

There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO.  Joi...

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitf...

How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) Any ambitious marketer has dreams of one day being called CMO. You get to call the shots, make the big decisions, and control where the budget goes. It's the peak of the marketing profession. But the path from enterprising young marketer to chief marketing officer isn't always a clear one. And without any guidance fr...

How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing comm...

First some quick background on my new company DGMG and all of the things you can find right now on davegerhardt.com. Plus: everyone wants a good company tagline right? A nice one-liner. Most of them try to do too much. So I'm sharing a quick tip to help you avoid that mistake and create a clear and direct one-liner for your company. Tweet at me @davegerhardt and learn more about what I'm doing at...

I'm going all in on DGMG. Listen to this episode to hear why I quit my job and what I'm doing next. Plus: welcome to my new podcast feed. More to come here soon and at davegerhardt.com Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Brought to you by: Webflow - A website...