The Cyber PMM Podcast

I founded Cyber PMM as a brand back in the fall of 2023. It has been an amazing journey, full of learning and meeting others like yourself but the time has come for change. Moving forward, please tune into Dane's Narratives at www.newsletter.danedisimino.com.

Product marketers are messengers. Somewhere along the way, we forgot that. Full video here: https://youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity instead of chaos. After 13+ years in cybersecurity and tech, across startups and global platforms like Dell, VMware, Splunk, and Cisco, I’ve seen messa...

In this episode, I interview Jessvin Thomas, a technologist and pioneer in the cyber with Nokia roots to Blackstone, Optiv, & Adlumin and now using AI to solve the data problem at Auguria.  This was a fun interview. I worked with Jessvin when I was at Optiv a decade ago, so we relived some good memories of bringing their MSS practice to market and launching a “NextGen SecOps” solution based on...

Thanks for listening to the Cyber Markets Brief #43. Here's what's covered this week: • Palo Alto Networks buys Chronosphere, boosting their observability game. • Microsoft launches Autonomous Security at Ignite, aiming for self-sufficient solutions. • IDC releases the 2025 XDR MarketScape for vendor evaluations. • SAFE acquires Balbix, enhancing proactive security strategies. • Aspen Cybe...

Thanks for listening to the Cyber Markets Brief. Here’s what’s covered this week: • Google launches Unified Security “Recommended” • Deepwatch restructures around AI investment • Identity market shifts as AI native platforms develop • Forrester defines proactive security platforms • Gartner initiates Exposure Assessment Platforms • Pete Shoard on preparing for Autonomous SOCs • CSA publishes new A...

🚀 Cyber Markets Brief #41 is out. 🧠 Zscaler acquires SPLX — securing the AI lifecycle 📊 Gartner flags AI risk #2 for enterprise leaders ⚙️ Gartner SecOps Workflow — convergence across detection, response, and exposure 🤖 CrowdStrike launches Charlotte Agentic SOAR 🌍 CrowdStrike EMEA Threat Report — ransomware and extortion spike across Europe 🛰️ Ansa maps the Agentic Security landscape 💰 Armi...

This week on the Cyber Markets Brief: • Dataminr x ThreatConnect acquisition • Panther doubles down on data • Gartner’s AI SOC Agent spotlight • $94.6B cyber market (Omdia) • The AI gap widens (Gartner) • Fluvio PMM AI Trends report • Snyk’s Evo demo • Sapphire Ventures’ Cyber Map • OpenAI “Company Knowledge” • Top PMM jobs + meme of the week Subscribe to the Brief to receive this in your inbox at...

This week on the Cyber Markets Brief 🎧 Gartner’s SIEM MQ drops (and the memes follow), IDC names the XDR leaders, and Gartner updates its AI TRiSM model for the agentic era. We cover Accenture’s $10 B FY milestone, Cyberstarts’ $380 M Fund IV, Pentera’s $30 M acquisition, and Sitehop’s quantum funding round. Plus, OpenAI launches AgentKit — the start of true PMM automation. 💼 New Cyber PMM roles...

Cyber Markets Brief #38 covers the week’s biggest moves in cybersecurity markets and product marketing: CrowdStrike x Pangea, Frost CWPP Radar, Vega + revel8 funding, AI-sim message testing, top gigs, and fall events. This audio brief keeps PMMs, founders, and cyber pros ahead of the curve. Subscribe to fight digital chaos, turn noise into narrative, and do more with less. 👉 Subscribe to get week...

Cyber Markets Brief #37 is live 🐳 👉 Subscribe on Substack: https://cyberpmm.substack.com 🧭 What’s Inside: Netskope files for IPO (~$6.5B) F5 to acquire CalypsoAI Koi raises $48M; Adaptive Security $43M Tenex AI raises $27M Tego Cyber launches VigilAigent MSS Kikimora Agent release for SMEs Anthropic + Arctic Wolf drop new insights Hack Space Con Content Splunk .conf25 wrap-up (Boston highlights...

CrowdStrike scoops Onum. Cato and Varonis make AI security buys. Gartner unveils Cool Vendors in Agentic AI TRiSM. Google launches SecOps Labs. Plus Cloud 100, PMM jobs, events, memes, and a $400K tip. Read the brief: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-36 Cyber Markets Brief #36 is live 📰 👉 Read or listen on Substack: 🧭 What’s Inside: 📰 Industry Updates • CrowdStrike...

IDC crowns IR leaders. Forrester’s AEGIS frames agentic-AI security. Okta adds Axiom for PAM. Cloudflare ships AI guardrails. Netskope S-1, Seemplicity $50M, VirtueAI MCPGuard. Plus content plugs, events, gigs, and a PMM impact tip. Cyber Markets Brief #35 is live. Read or listen on Substack. 📰 Industry • IDC names IR leaders • Forrester AEGIS lands for agentic-AI security • Okta to buy Axiom Sec...

Cyber Markets Brief #34 is Live! Netskope files S1. SailPoint x Savvy. Nir Zuk retires. WitnessAI firewall. DARPA CCxAI. MIT AI stat. Zscaler logs debate. Tsanev $10M bet. RedMimicry + 1Security raises. Clueso plug. New gigs. Adam Grant tip. 🔗 Read or listen to the full brief: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-34 📰 Industry Updates • Netskope files S1 — another public...

🚨 Cyber Markets Brief #33 is live 🚨 🔗 Read the full brief & subscribe: https://open.substack.com/pub/cyberpmm/p/cyber-markets-brief-33 🐳 Top Cyber PMM Update • 🎙 Interview with Ken Dunham — 35 years in cyber, from early internet threats to U2 spy planes, Predator drones, iDefense, and Optiv’s Threat DNA. 📺 https://youtu.be/ZTveExo5aRE?si=wVzVOMpBGi1C1foS 📰 https://substack.cyberpmm.com/p...

Cyber PMM Podcast: Ken Dunham on Cybersecurity Leadership & Dark Web Operations In this gripping episode of the Cyber PMM Podcast, I welcome cybersecurity veteran Ken Dunham, who shares insights from his 35+ years of experience in cybersecurity, incident response, dark web operations, malware research, and strategic transformation. We dive into Ken's fascinating journey into cybersecurity,...

Cyber Markets Brief #32 just dropped. Here’s what’s inside 🧠👇 📰 Top Industry Updates • Black Hat 2025 takeaways from Roger Grimes • Gartner stock tanks—AI’s impact on analyst firms • Richard Stiennon says LLMs aren’t replacing analysts (yet) • Microsoft debuts Project Ire (autonomous malware agent) 🎧 Content Worth Bookmarking • OWASP’s Agentic AI Security & Governance v1.0 • Anthropic’s Cl...

This week’s brief includes Gartner’s updated $213B cybersecurity spend forecast, Palo Alto Networks’ bid to acquire CyberArk, IBM’s breach cost trend, GenAI trust issues, and why Peter Drucker wants you to skip that meeting. Plus, top tools, funding news, and Cyber PMM jobs worth chasing. 📩 Subscribe to receive the full brief straight to your inbox → https://cyberpmm.substack.com

🚨 Cyber Markets Brief #30 is live! This week’s edition is loaded with sharp updates, real talk, and zero fluff. 🧭 What’s Inside: 📰 Top Industry Updates • MSFT SharePoint exploit flagged as “SolarWinds-level” • Allie Mellen on data lake strategy shifts • 307 vendors headed to Black Hat 🎧 Top Content Plugs • Gartner says: budgets are shrinking • Wynter’s audit → 6% think their messaging stands o...

Thanks for listening to Cyber Markets Brief #29! This week’s drop hits hard with industry insights, PMM tools, funding news, and a much-needed reminder to pause and reset. Here’s what’s inside: 📰 Industry Updates • Gartner 2025 Magic Quadrant for EPP • CyberArk launches tools to secure AI agents in AWS • Forescout unveils non-quantum-safe encryption detection 🎧 Content Plug • Lex Fridman intervi...

Cyber PMM Brief #28 – The Summer Slowdown Edition ☀️🐳 This week: • 41 cybersecurity M&A deals shake up the vendor map • Google, Thales, and OpenText drop fresh threat intel • Forrester’s new Zero Trust Wave changes the leaderboard • Black Hat & DEF CON are coming fast—PMMs, get ready • Plus: the one meeting you should decline this week Slower pace, same smart signal. Subscribe for weekly...

Brief #27 is live—your industry edge in less than 15 minutes. Packed with signal, not noise, here’s what Cyber PMMs need to know: • Cloudflare launches Pay-Per-Crawl, reshaping AI economics • New AI tools built for PMMs and creators • Top podcasts on GTM strategy + SecOps AI • Fresh cyber startup funding and product launches • Black Hat 2025 and what’s ahead for August Stay sharp. Stay ahead.

In this episode of the Cyber PMM podcast, I interview Jordan Snapper, also known as Dr. Cyber, who is the CEO and Chief Content Surgeon of Doctor Cyber. We dive into the essential collaboration between product marketers and content marketers in cybersecurity. Watch the full episode on YouTube Jordan shares his unique journey into the cyber world, the importance of understanding the product deeply,...

Join me on a journey through my experience at Cisco Live in sunny San Diego from this week! Start Day 1 with coffee and threads, then follow along as I navigate through registration, explore the event's impressive digital resilience area, and hunt for the perfect Cisco shirt. Get a behind-the-scenes look at the Security Operations Center (SOC) and its innovative technologies powered by Splunk....

This week: Latest podcast episode: Strangled by lanyards. Plus Zscaler’s AI push, CrowdStrike stock slides, new AI tools, startup funding movements, threat actor rebrands between MSFT and CRWD, Hubspot's integration with ChatGPT, new PMM gigs, and why your tagline might still be unclear.

In this episode of the Cyber PMM Podcast, Dane breaks down the critical role events play in a PMM's life and how to navigate them effectively. Fresh from the RSA conference and facing multiple upcoming events, Dane shares insights into aligning product marketing strategies with events, working seamlessly with event teams, and focusing on high-value activities while avoiding distractions. Learn...