The Cyber PMM Podcast

AI-Generated Podcast: Cyber PMM Brief 25 RecapIn this groundbreaking episode of the Cyber PMM podcast, Dane introduces the first-ever AI-generated podcast using Notebook LM. Featuring a comprehensive recap of Cyber PMM Brief #25, the episode highlights critical updates in Cyber Product Marketing, industry news, and strategic insights. Key topics include Jonathan Pipek's deep dive into modern B2B p...

In this episode of the Cyber PMM podcast, I interviews Jonathan Pipek, founder of Blue Manta Consulting and a revered product marketing consultant for B2B SaaS startups. Jonathan shares his extensive experience working with companies like CareerBuilder, Assurant, and Lion Guard, and discusses the best practices for product marketing in the cybersecurity space. We dive into Jonathan's career jo...

Building Teams of Teams: Season 3 Kickoff with General Stanley McChrystal's Framework In this compelling kickoff episode for Season 3 of Cyber PMM, host Dane delves into the revolutionary 'Team of Teams' concept introduced by General Stanley McChrystal. Learn why traditional hierarchical structures are giving way to dynamic networks, and how product marketers can thrive in this collabo...

Thanks for tuning in to Season 2 - get ready for Season 3 launching this week! Thank you to everyone who tuned in to Season 2 of Cyber PMM 🐳 content/podcast, it was an adventure. It's time to turn to Season 3: Product Marketing as a Team of Teams. Hope you will join! Borrowing from a concept I learned in General Stan McChrystal's book 'Team of Teams', I will dive into: - the complex challenges fa...

Unlocking Competitive Intelligence with AI: An Interview with Ani Gottiparthy In this episode of the Cyber PMM podcast, your host Dane interviews Ani Gottiparthy, CEO and Co-founder of Hindsight. They delve into how Hindsight is revolutionizing competitive intelligence through AI. Ani shares his journey from studying at UC Berkeley to working at Logitech and finally founding Hindsight through Y Co...

Join Dane from Cyber PMM as he embarks on the 2025 RSAC (RSA Conference) messaging tour. In this episode, Dane dodges goats, monster trucks and magicians as he navigates through nearly every vendor booth, detailing the latest innovations and key messages from leading cybersecurity vendors. From supply chain security to AI-powered solutions, discover how the cybersecurity landscape is evolving, and...

Unveiling Cybersecurity Content That Influences Buyers | Cyber PMM PodcastIn this episode of the Cyber PMM Podcast, host Dane shares research on the most effective product content formats influencing cybersecurity buying decisions in 2025. Tune in to learn how modern cyber buyers leverage AI tools, peer networks, and self-directed research, and discover which content formats like demos, product to...

Navigating the AI-Enabled Buyer's Journey: Essential Content Strategies for Product MarketersIn this episode, we explore the transition from traditional content marketing to the AI-enabled Buyer’s Flow. Discover how the rise of AI tools like ChatGPT and Claude are transforming the way buyers seek information and make purchasing decisions. Learn about the three key phases in the modern buyer’s jour...

In this episode of the Cyber PMM Podcast, host Dane welcomes Martin Naydenov, Industry Principal at Frost & Sullivan, to discuss the intricacies of the cybersecurity market. From Martin's unconventional journey into cybersecurity and market research to the latest trends in threat intelligence and AI, this episode is packed with insights for product marketers and cybersecurity professionals. Ma...

Riding the Wave of Innovation: Product Marketing in 2025In this episode of the Cyber PMM Podcast, host Dane Disimino explores the dynamic landscape of AI innovation from a product marketing lens in 2025. He discusses the accelerating pace of innovation, driven by AI and rapid technological advancements, and shares his personal journey with entrepreneurship and product marketing. Dane emphasizes th...

In this episode, Dane Disimino dives into the intricacies of product launches in a competitive market. Covering critical realities, he addresses common pitfalls such as unclear messaging, lack of program management and lack of executive sponsorship. Dane breaks down launches into three tiers to effectively manage resources and minimize disruptions. He also emphasizes the importance of dedicated la...

Exploring SOC Surveys, AI, and Cybersecurity Trends with Christopher CrowleyIn this episode of the Cyber PMM podcast, I interview Christopher Crowley, a cybersecurity consultant at Montance LLC and instructor at the SANS Institute. We discuss his extensive +20-year journey in cybersecurity, from high school tape backups to handling major incidents during Hurricane Katrina. Chris delves into his wo...

Exploring Zero Trust and AI in Cybersecurity with Christopher SteffenIn this episode of the Cyber PMM podcast, I interview Christopher Steffen, a cybersecurity analyst, thought leader, and VP of research at Enterprise Management Associates (EMA). We discuss Christopher's recent travels and activities, his insights on the RSA Conference (RSAC), and emerging trends in cybersecurity, especially r...

🚀 My Book, Through the Cyber Maze, is LIVE! Get it FREE Until Saturday, March 15th! 🚀12 years. 7 vendors. Somehow I've lived to tell the story of my maze-like journey through the chaos of cybersecurity and product marketing. This is my first book. I’m figuring it out as I go, but life’s too short not to give it a shot. What's Inside?📖 Through the Cyber Maze is a collection of 7 stories filled w...

Welcome to the Cyber PMM podcast! In this episode, Dane Disimino breaks down the overwhelming surge of AI innovations into 10 distinct categories or 'camps'. From chip makers to large language models, AI-native startups to enterprise-focused development platforms, discover the key players and technologies shaping the future. Learn about the latest tools, frameworks, and how to keep up with...

This week, I sit down with Dr. Zero Trust, Chase Cunningham , a cybersecurity expert with a background in the Navy, NSA, and Forrester , to discuss the current chaos in AI, security, and the financial world. From nation-state cyber strategies to how AI is reshaping software development , this episode covers: ✔️ The explosion of AI security threats & deepfakes ✔️ The Buy the Breach stock strate...

In this episode of the Cyber PMM podcast, host Dane Disimino addresses the overwhelming flood of AI innovations and market changes plastered all over LinkedIn. Dane dives into his own journey of exploring AI's potential for product marketers, starting with Jensen Huang's CES keynote. He elaborates on the concepts of generative AI, agentic AI, and their implications for the future of product market...

Join this podcast to dive into the world of AI Agents. After watching Jensen Huang's CES keynote, I began thinking, why can't AI Agents replace my job? And down the rabbit hole I went, diving into the practicality of coding AI Agents with Cursor with zero coding experience, I began to take things more seriously. In this episode, I go through the possibility of an AI Agent-based future for product...

For more than 25 years, Steve Multer has partnered with the world’s most powerful and influential brands to craft and share their core values to the global marketplace. He’s delivered more than 20,000 talks at 1000+ events for over 2.5 million customers, partners, and industry analysts. As a keynote speaker, executive presence trainer, and presentation coach across North America, Europe, and Asia,...

Join this conversation with cybersecurity industry and market expert Richard Stiennon. Learn about his industry origin story, the IT Harvest beginnings, how he's categorizing 10,000+ products, overall market trends, and his advice for Cyber PMMs on how to meet buyers in the coming age of AI-assisted buyer research.

This is the inaugural episode of the Cyber PMM channel. In this enlightening interview, seasoned cyber industry expert Jon Oltsik delves into his extensive career, sharing his valuable insights and experiences. He discusses the pivotal moments that shaped his journey, offers in-depth observations on the evolving cybersecurity landscape, and provides practical advice for product marketers navigatin...