Writers, editors, and content strategists from Salesforce
The Culture of Writing Podcast
Join writers, editors, and content strategists from Salesforce to find out how we work together to improve our craft and make content better!
Author
Writers, editors, and content strategists from Salesforce
Category
Podcast website
Latest episode
May 26, 2026
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Episodes
Ep. 30: Treat AI Like a Partner to Create Better Tech Content Faster, with Peter Conrad Video 26.05.2026 39:42
AI is your smart intern. There is no magic "push button, get perfect output" command. Peter shows you how to think about your AI partner and how, together, you can accelerate your mission to produce better quality content, easier and faster.
Ep. 23: When and How to Use Tables in Tech Docs for Users, AI, and Accessibility Video 16.01.2026 3:26
Tables are often essential in technical documentation but you need to know when and how to use them for users, accessibility, and for the AI agents consuming your content. Join Martha Morgan from Salesforce for actionable tips on making your tables work, and that you're using them correctly.
Ep. 28: Creating Great Content for Humans *and* AI Video 16.01.2026 23:33
In technical writing, does clear writing, good grammar, and coherent structure matter if the audience is AI agents? Content Strategist from Salesforce, Lori Adams, asked. In fact, she and Gemini had a long and fascinating conversation about it. The answers, along with Lori's sharp analysis might surprise you.
Ep. 27: How to Prepare Emotionally for Git and GitHub Video 16.01.2026 9:37
Yuvi will ease your organization's anxiety if you're migrating from Git and GitHub from another version control system. He demonstrates the basic mechanics in under ten minutes.
Ep. 26: Content Design: What We Do And How We Establish Influence with Nathalie and Meryl Video 04.08.2025 33:28
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic v...
Ep. 25: Research and Data Fuel Good Content Design with Colleen Casey and Frances Baum Video 04.08.2025 20:08
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic v...
Ep. 24: Life As a Content Designer with Lori Sanders and Ben Rhau Video 04.08.2025 25:22
Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic v...
Ep. 22 Liberating Your Creativity with Typewriters, Slack, and AI Video 04.08.2025 5:23
Think a typewriter is obsolete for creators? Samartha Vashishtha from Salesforce demonstrates how he harnesses typewriters, alongside Slack and AI, to refine, focus, and channel his creative drive.
Ep. 21: Ep. 21: Compressing a 2-Day Job Creating a Video Script into 3 Hours with AI Video 04.08.2025 34:10
Discover how Samartha Vashishtha with Salesforce slashed video script creation time by 70% using a curated blend of off-the-shelf AI tools. Samartha's techniques highlight that AI is about exploration, offering you similar time-saving potential.
Culture of Writing Podcast Ep. 20: Task Topics and Procedures: Pro Tips Video 19.07.2025 15:57
Consistent writing helps both users and AI find answers. Martha Morgan from Salesforce shares 8 pro tips for formatting steps in your tasks and procedures.
Culture of Writing Podcast, Ep. 19: Evangelizing Your Team’s Innovations in AI Video 16.07.2025 16:28
Esperanza Rodriguez, from Salesforce, shares how she broadcasts time-saving innovations that the Salesforce Content Experience (CX) Team is making with AI.
Culture of Writing Podcast, Ep. 14: AI Helps Create Concise Documentation From a Massive Source Doc Video 01.05.2025 8:54
Join Samartha Vashishtha, Director, Content Experience for Salesforce for a brisk (9 minute) summary of how he and his team used AI to tackle a new documentation project. First, they used AI to digest and summarize hundreds of pages of dense documentation that they were unfamiliar with. AI helped them find the WHY (why is this important to me, the user? Why should I care?). Last, they leveraged AI...
Ep. 18: Plain Writing Equals More Effective Writing Video 20.03.2025 35:37
Plain writing makes your documentation far more effective–easier to understand, easier to localize, and easier for AI agents to digest so they can return more relevant answers. Learn simple, actionable tips from two experts in the field, and have some fun along the way.
Ep. 17: The Power of Concise Writing: And How AI Can Assist, featuring Saket Parekar Video 23.02.2025 30:20
Your readers are giving you a valuable gift: their time. Make sure your technical writing makes the most of it. Don't hesitate to leverage AI for assistance—clear and concise writing enables users to quickly find and understand the information they need.
Culture of Writing Podcast, Ep. 16: Easy AI Hacks for Writers Video 11.01.2025 43:43
Prepare to be amazed as technical architect Ian Varley shows how he uses AI to enhance his workflows, increasing efficiency and the quality of his work. Some of his discoveries are counterintuitive and surprising. But they’re easy—and you’ll have a lot of fun using them.
Culture of Writing Podcast Ep. 15: What NOT to Write in Tech Docs Video 10.01.2025 23:16
Successful technical documentation is clear, accurate, concise, helpful, and focused on real-world user goals. Almost as important is understanding what not to write. Think of it as opportunity cost. Time and effort spent writing unnecessary or duplicative content could be spent more productively on the many things we do need to document. Our 23-minute podcast discusses how you, the writer, should...
Culture of Writing Podcast, Ep. 13: How AI May Redefine the Meaning of Work with Peter Conrad Video 24.09.2024 33:29
What does the future of technical documentation look like with AI? Could an AI talking to another AI perform complex cloud software integrations without admin assistance? Or provide solutions to multi-faceted technical challenges? How might this redefine the very meaning of work?
Using AI-Powered Sentiment Analysis to Improve Customer Service Video 18.06.2024 30:26
When you've got thousands of help articles, they can't all be up to date. How do you know which to focus on for revision and consolidation? Stephen Munoz and his team have an answer. His "self-help" group uses AI to analyze customer feedback and zero in on the content that helps customers resolve their issues most effectively.
Culture of Writing Podcast, Ep. 11: Bonus Material - Jon Varese Talks Novels Video 28.05.2024 9:15
And relates story-telling to technical documentation.
Culture of Writing Podcast, Ep. 10: Human-Centric Technical Documentation Video 28.05.2024 37:19
Jon Varese, Content Experience VP of Salesforce Industries and Revenue Cloud, discusses why it's important to craft writing based on people and what they need from our documentation. More information on the Dickens Project talked about in this episode: https://www.youtube.com/watch?v=9Qoilrlmw4U&t=0s
Culture of Writing Podcast, Ep. 9: AI, Technical Content, and the Future Video 01.04.2024 29:05
Learn how the head of the Salesforce Content Experience video team views the progression of AI in video and in helping us become more efficient in making our end products, including video and technical documentation, better. It's a fascinating conversation with Charles Scheinblum that you won't want to miss. This is Part Four in a special series.
Culture of Writing Podcast, Ep. 8: AI and Improving Existing Tech Content, Part Three Video 27.02.2024 26:39
Join six writers and our head of video production as we investigate and experiment with using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. This is Part Three in a special series. Featured in this episode are Cristina Pullen and Scarlet Peachy.
Culture of Writing Podcast, Ep. 7: AI and Improving Legacy Content, Part Two Video 27.02.2024 36:09
Join six writers and our head of video production as we investigate and experiment with using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. This is Part Two in a special series. Featured in this episode are Kate Bowerman, Stephanie Shaw, and Emily Diffenderfer.
Episode 6: AI and Improving Existing Content Video 25.01.2024 25:33
Join six writers and our head of video production on journey of discovery on using AI to improve existing (and new) technical content. Learn what succeeded and what didn’t—which can be just as informative. Spoiler: In the end, humans matter. A lot. (This is part one in a series of four special podcasts.)
Accessibility Matters Video 25.12.2023 37:59
You may think of accessibility as just another box to check on the road to product launch. But it has real impact on folks with visual, hearing, and other disabilities. Amy Wood, deaf since early childhood, and Nick Gray, who is visually impaired, share their experiences—and how our attention to accessibility helps them navigate not just Salesforce, but the world around us.
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