The CPG Guys

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman , principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore. Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguys Andrew and Sri discuss the...

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick , co-founder & President of Pacvue , an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’...

The CPG Guys are joined in this episode by Alex McCord , EVP & Managing Director at Flywheel Digital , An Amazon -focused agency supporting brands selling through 1P. In Alex's conversation with Peter , he answers the following questions: Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity o...

To celebrate 20,000 downloads of The CPG Guys podcast, Sri   & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original format of the podcast? Why did we choose to change the format? What is the mission of the podcast? How does diveristy & inclusion play into our format? How...

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine , founder & CEO of Upgraid , an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast   Questions that Justin addresses: Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid? S...

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company . Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the m...

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark . Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company . Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the m...

The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh , VP of Strategy & Insights at Ideoclick , an eCommerce Accelerator Consultancy for brands at Amazon & beyond. This is a fun and lively conversation about the transforming landscape of eCommerce. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast   Questions that Andrea addresses: Your st...

The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit 's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Questions that Lior addresses: Your story starts at USC, then you became an MD (doctor) and then you g...

The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Questions that Guru addresses: How did your professional experience...

The CPG Guys , Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion . Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog received hundreds of visito...

The CPG Guys Sri and PVSB welcome Rob Gonzalez , CMO & co-founder of Salsify , co-founder of  The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Rob covers the following topics: What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are c...

The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze , the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Katie answers these questions: What was the shopping experience friction...

The CPG Guys Sri & PVSB welcome Chieh Huang , co-founder & CEO of Boxed.com for this episode. Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Questions Chieh answers include: Your career was born into the legal field early and then passed As...

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg , SVP of Commerce at Omnicom Group . In the second episode of the series, Bryan shares his predictions in CPG retail for 2021. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Specifically, Bryan addresses these questions: As we move to 2021 emerging trends. 2020 was a year for the books...

The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg , SVP of Commerce at Omnicom Group . In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   Specifically, Bryan addresses these questions: Walmart has  made major moves tow...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   In the fourth episode of this series, Retailer awards are named for the following categories: Most Innovative Retailer  Best Retail Mobile App   Best Custome...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   In the third episode of this series, Retailer awards are named for the following categories: Best eCommerce Retailer Best Omnichannel Retailer Best Regional...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   In the second episode of this series, Marketplace awards are named for the following categories: Best eCommerce Marketplace  Most Improved Marketplace  Risin...

The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands. Follow The CPG Guys on LinkedIn at http://www. LinkedIn.com/company/cpgpodcast   In the first episode, CPG Brands awards are named for the following categories: Best Digital CPG  Best DTC CPG Most Improved Digital CPG Rising Star Digital...

The CPG Guys Sri & PVSB welcome Bridget Lasda , Chief Customer Officer for King Juice/Calypso Lemonade for this episode. Bridget started her career at The Coca-Cola Company and then Heineken USA before joining King Juice. Questions Bridget answers include: You joined Coca-Cola straight out of college. What were some of the experiences or skills you honed at Coca-Cola that have served you parti...

The CPG Guys welcome Ken Coogan from Coogan Partners . Ken recently fielded a survey with CPG shopper marketing professionals and joins the podcast to share the results with our audience. Questions covered in the interview with Peter:  What are some of the CPG-related transformations getting your attention in the pandemic? Why did you field this survey and can you give us details behind the makeup...

The CPG Guys Sri Rajagopalan & Peter V.S. Bond are joined in this episode by Wayne Duan VP of eCommerce & Digital Commerce and Sara Master Director of eCommerce Marketing & Catalog Management, both from Constellation Brands , makers of iconic brands like Corona , Modelo , Kim Crawford , Meiomi , Casa Noble & Mi Campo . Sara & Wayne talk about the unique requirements in marketin...

The CPG Guys Sri & PVSB are joined in this episode by Michael Ellgass , EVP of Technology & Retail Media Platforms at IRi . Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers. This podcast episode may also be heard on IRi Growth Insights podcast . Michael answers these questions: What ex...

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company , working in various sales roles across most retail verticals. Last year, he assumed the newly-created role of North America Chief Digital Integration Officer. In this episode, Brian discusses elements of leadership that have enabled his team to build internal stakeholder suppo...