Peter V.S. Bond & Sri Rajagopalan
The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
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Author
Peter V.S. Bond & Sri Rajagopalan
Category
Podcast website
Latest episode
Oct 28, 2026
Where to listen?
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Episodes
Accelerating Conversion Brand & Retail Sites Through Video Short Stories with Firework's Jeff Lucas 20.10.2021 30:15
The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Lucas, Chief Revenue Officer of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Jeff Lucas on LinkedIn at: https://www.linkedin.com/in/jeff-lucas-76911945/ Follow Firework online...
Global Data Strategy & Value Creation with Mars’s Vidyotham Reddi 16.10.2021 47:54
The CPG Guys , Sri & PVSB , are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman - SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally led tra...
FBA Aggregators with Boosted Commerce's Sarah Dajani 13.10.2021 34:11
The CPG Guys , Sri & PVSB , are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/ Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/ Follow Boosted Com...
Audacious Possibilities Through Data Analytics with Campbell's Maria Macuare 09.10.2021 53:07
The CPG Guys , PVSB , and Fresh 4 co-host Andrea Leigh are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission...
Secrets to Scaling Your eCommerce Brand with Mindful Marketing's Jordan West 06.10.2021 50:17
The CPG Guys , Sri & PVSB , are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular "Secrets of Scaling Your eCommerce brand" podcast. Follow Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/ Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021 Follow Mi...
Omnichannel Measurement & Diagnosis with NielsenIQ's Liz Buchanan & Harvey Ma 02.10.2021 27:33
The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel...
Meaningful Consumer Relationships with Kimberly-Clark's Josh Blacksmith 29.09.2021 38:13
The CPG Guys , Sri & PVSB , are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/ Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/ Fo...
Retail Funnel Value Enhancement with PSignite’s Doug Miller & Alan Lindsay 25.09.2021 34:50
The CPG Guys , Sri & PVSB , are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the second of a two part partnership episode series with PSignite. Follow Doug Miller on LinkedIn at: http://l...
The eCommerce Maturity Curve with Christina Vail 22.09.2021 31:51
The CPG Guys , Sri & PVSB , are joined in this episode by Christina Vail, Director of Client Strategy. Follow Christina Vail on LinkedIn at: https://www.linkedin.com/in/christina-vail-0454ab65/ Chrstina answers these questions: 1) What was the impetus to create this research? What were you witnessing in your conversations with clients trying to align to the demand of the evolving omnichannel w...
Retail Media Process Management with WNS's Seema Kashyap & Sinan Gurman 18.09.2021 38:39
The CPG Guys , Sri & PVSB , are joined in this episode by Sinan Gurman - SVP of data & analytics, and Seema Kashyap - Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise to co-create innovative, digitally le...
Social Media & CPG Brands with Facebook's Dave Sommer 15.09.2021 42:50
The CPG Guys , Sri & PVSB , are joined in this episode by Dave Sommer Director, CPG, Retail Partnerships, Shopper Marketing and eCommerce at Facebook. Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook's apps and technologies to connect with friends and family, find communities and grow businesse...
Growing Brands Through Retail Media with Instacart's Seth Dallaire 11.09.2021 50:50
The CPG Guys , Sri & PVSB , are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Seth Dallaire on LinkedIn at: https://www.linkedin.co...
Improving Retail SEO Through Accurate Product Attributes with Foodspace's Ayo Oshinaike 10.09.2021 32:31
The CPG Guys , Sri & PVSB , are joined in this episode by Ayo Oshinaike, co-founder & CEO of Foodspace Technology, a SaaS solution that helps brands get complete, accurate, and rich shopper-centric data so their products are discoverable everywhere they’re sold online. Follow Ayo Oshinaike on LinkedIn at: https://www.linkedin.com/in/ayodeleoshinaike/ Follow Foodspace on LinkedIn at: https...
Digital Shelf Analytics with e.fundamental's John Maltman 08.09.2021 41:11
The CPG Guys , Sri & PVSB , are joined in this episode by John Maltman, founder & CEO of e.fundamentals which helps CPG brands unlock eCommerce growth by transforming the knowledge, decision making & agility of brands online through actionable data and expert-led digital commerce insights. Follow John Maltman on LinkedIn at: https://www.linkedin.com/in/jmaltman/ Follow e.fundamentals o...
Infusing Video Short Stories into Brand Sites with Firework's Vincent Yang 04.09.2021 44:11
The CPG Guys , Sri & PVSB , are joined in this episode by Vincent Yang, founder & CEO of Firework, a B2B interactive short form web story video platform for brands to engage and convert their website visitors. This is the first of a two part partnership episode series with Firework. Follow Vincent Yang on LinkedIn at: https://www.linkedin.com/in/vincentyangeverstring/ Follow Firework onlin...
Targeted Digital Advertising with Criteo's Sherry Smith 30.08.2021 35:42
The CPG Guys , Sri & PVSB , are joined in this episode by Sherry Smith, Managing Director of Retail Media at Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through its world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes....
Salesforce Cloud-Driven Workflow Improvements with PSignite's Austin Wildmore 28.08.2021 56:31
The CPG Guys , Sri & PVSB , are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics . This is the first of a two part partnership episode series with PSignite. Follow Austin Wildmore on LinkedIn at: https://www.linkedin.com...
Grocery Digital Growth Strategies and Technologies with Groceryshop's Joe Laszlo 25.08.2021 29:53
The CPG Guys , Sri & PVSB , are joined in this episode by Joe Laszlo, VP of Content for Groceryshop which brings together leaders from the entire grocery ecosystem, including established and startup CPG brands, supermarkets, c-stores, drug stores, general merchandise stores, discount stores, ecommerce players, warehouse clubs, grocerants and non-traditional grocery retailers. Groceryshop is ta...
Solving Problems Through AI & Analytics with Fractal's Dipita Chakraborty & Prateek Trivedi 21.08.2021 52:10
The CPG Guys , Sri & PVSB , are joined in this episode by CPG Chief Practice Officer, Dipita Chakraborty and CPG Principal Consultant Prateek Trivedi from Fractal, one of the leading providers of AI and analytics globally to the world’s most admired Fortune 500® companies. Fractal’s mission is to power every human decision in the enterprise by bringing AI, engineering, and design to solve some...
Alcohol eCommerce with Freixenet’s Bryan Melo 18.08.2021 26:30
The CPG Guys , Sri & PVSB , are joined in this episode by Bryan Melo, Senior Director of eCommerce at Freixenet-Mionetto USA, one of the largest sparkling wine companies in the U.S. Follow Bryan Melo on LinkedIn at: https://www.linkedin.com/in/bryan-melo-7ba64b55/ Follow Freixenet-Mionetto USA online at: https://www.freixenetmionettousa.com/ Bryan answers these questions: 1) You previously ser...
Product Information Management with Syndigo's Mark Detelich 14.08.2021 47:40
The CPG Guys , Sri & PVSB , are joined in this episode by Mark Detelich, Chief Product Officer at Syndigo which enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand ex...
Experience Relationship Management with AnyRoad's Daniel Yaffe 11.08.2021 27:01
The CPG Guys , Sri & PVSB , are joined in this episode by Daniel Yaffe, the co-founder & COO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. Follow Daniel Yaffe on LinkedIn at: https://www.linkedin.com/in/danielyaffe/ Follow AnyRoad online at: Daniek answers t...
Enabling Contextual Commerce with The Mars Agency's Ethan Goodman & Chicory's Jason Young 07.08.2021 46:23
The CPG Guys , Sri & PVSB , are joined in this episode by Ethan Goodman, SVP of Commerce, Media & innovation at The Mars Agency & Jason Young, President of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish , LandOL...
Cannabis Home Delivery with Lantern's Meredith Mahoney 04.08.2021 34:19
The CPG Guys , Sri & PVSB , are joined in this episode by Meredith Mahoney, President of Lantern, a home-delivery cannabis business that was incubated within Drizly. Follow Meredith Mahoney on LinkedIn at: https://www.linkedin.com/in/meredith-mahoney/ Follow Lantern online at: http://www.lanternnow.com Meredith answers these questions: 1) You spent a good part of your career prior to Lantern w...
Scaled Data Analytics with Danone's Suresh Ganapathy 31.07.2021 45:59
The CPG Guys , Sri & PVSB , are joined in this episode by Suresh Ganapathy, VP of Enterprise Analytics at Danone & Anil Kaul CEO of Absolutdata , an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line. This is the the second in a t...
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