The CPG Guys

The CPG Guys , Sri & PVSB , are joined in this episode by Doug Guyer , Co-Founder & Director of Strategic Development at Brandshare , the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers month...

The CPG Guys , Sri & PVSB , are joined in this episode by Yuni Sameshima & Joey Petracca , co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish , LandOLakes.com and thousands of influencer food blogs. Lever...

The CPG Guys , Sri & PVSB , are joined in this episode by Kate Brady , head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers. Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. Follow Aki Tec...

The CPG Guys , Sri & PVSB , are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets , where he oversees the coverage of the Beverage and Household Personal Care sectors. Follow RBC Capital online at: https://www.rbccm.com/en/ Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Nik answers these questions:  In February, the annual CA...

The CPG Guys , Sri & PVSB , are joined in this episode by Todd Morris , CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations. Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves pr...

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys , Sri & PVSB , are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ , the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnic...

The CPG Guys , Sri & PVSB , are joined in this episode by Alina Bilger  Chief of Staff to the CEOs & Andy Berman  VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Download Gopuff on the Apple App Store her...

The CPG Guys , Sri & PVSB , are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through  region, weather, buying pr...

The CPG Guys , Sri & PVSB , are joined in this episode by Declan Kennedy , CEO of StitcherAds ,  a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookies in Chrome and Apple's new...

The CPG Guys , Sri & PVSB , are joined in this episode by Jeff Clapper , CEO of Arkansas-based 8th & Walton , a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podcast at https://www.8t...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores , Associate Digital Marketing Manager at GSK . Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable adve...

The CPG Guys , Sri & PVSB , are joined in this episode by Megan Kinmonth Bowman , founder & CEO of Stonehenge Tech Labs , the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Did we hear that right? Several years ago, Several years ago, you and your part...

The CPG Guys , Sri & PVSB , are joined in this episode Spencer Price & Henry Michaelson , 2 of the 3 founders of Halla , a real-time personalization AI engine designed for grocers generating  increases in basket size & customer retention Spencer & Henry answers these questions posed to them: What were the consumer needs that you as founders identified as the fundamental value propo...

The CPG Guys , Sri & PVSB , are joined in this episode by Darnley Merzier-Bryan , founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client focus is on the U.S. federal Govern...

The CPG Guys , Sri & PVSB , are joined in this episode by Paco Underhill , legendary author of the seminal book on shopping behavior, " Why We Buy " which has been in continuous print for 20+ years. Paco answers these questions posed to him: Your book “ Why We Buy ” was published over 2 decades ago yet remains, to this day, in publication in 28 languages to the tune of 100,000 copies...

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo . the founder & CEO of Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps,...

The CPG Guys , Sri & PVSB , are joined in this episode by Erica Fortune , SVP of eCommerce at Big Lots! , the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for  e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (SEO), Online Operations and Customer...

The CPG Guys , Sri & PVSB , are joined in this episode by Kiri Masters & Stefan Jordev , co-authors of the new book " Instacart for CMOs " Kiri is the founder & CEO of Bobsled Marketing where Stefan works as  Director of Marketplace Strategy & Insights. Kiri & Stefan answer these questions posed to him: What prompted you to pick Instacart and focus on them vs other re...

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero , a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping.  Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a warehouse or outsource fulfillment. They...

The CPG Guys , Sri & PVSB , are joined in this episode by  Russ Heilbrun , Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target . Russ answers these questions posed to him: Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our audience and tell us how different i...

The CPG Guys , Sri & PVSB , are joined in this episode by Michael Kahn , CEO of Astound Commerce . At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty. They generate and capture consumer demand. They push technology to the edge of what it can do. To learn more about Astound Commerce, click here . Michael answers these q...

The CPG Guys , Sri & PVSB , are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable , a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppab...

The CPG Guys , Sri & PVSB , welcome to the podcast Michael Zakkour , the founder & CEO of 5 New Digital , a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of " New Retail Born in China Going Global " and " China's Super Consumers ." He's a expert in emerging commerce capabilities in China & APAC. Michael jo...

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza , Associate Editor at EnsembleIQ 's Path to Purchase Institute division. Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon , Walmart , Kroger , Dollar General , Giant Eagle , CVS & Albertsons . Please...