Peter V.S. Bond & Sri Rajagopalan
The CPG Guys
CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion, be part of the solution. http://cpgguys.com
Author
Peter V.S. Bond & Sri Rajagopalan
Category
Podcast website
Latest episode
Jul 11, 2026
Where to listen?
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Episodes
Its All Artificial Intelligence aka AI with WorldQuant Predictive’s Rebecca Matthew & Dr. Thiam Lee 04.10.2023 42:59
The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive. This episode is sponsored by WorldQuant Predictive. Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/ Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/ Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/ They answer the following...
Talking Sustainability with NielsenIQ's Jim Presley 30.09.2023 45:09
The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ. Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow Nielsen IQ online at: https://nielseniq.com/global/en/ Jim answers the following questions: Jim, your career spans the likes of Nu...
Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany 29.09.2023 57:33
PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegrou...
Global eCommerce Models with Nestlé's Neel Arora 27.09.2023 43:49
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's colleague Veeral Shah on th...
Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton 23.09.2023 36:04
The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/ Follow Shipt online at: http://shipt.com Katie answers...
Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs 18.09.2023 44:18
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our firs...
Amazon Accelerate Recap with Allume Group's Andrea K. Leigh 16.09.2023 51:37
PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference. Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG G...
Advertising to Rural Customers with Dollar General's Molly Hjelm 13.09.2023 45:37
The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:...
Digital Influence in the Omnichannel World with Coca-Cola's Walid Benchama 09.09.2023 45:34
The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions: 1...
A Big Gulp of Retail Media with 7-Eleven's Ben Tienor 06.09.2023 44:08
The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America. Follow Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/ Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-elev...
Premium Retail Media with John Lewis Partnership's Tom Langley 30.08.2023 49:27
This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets. Follow Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/ Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnersh...
Building Consumer Loyalty Through Mobile Platforms with Ibotta's Bryan Leach 26.08.2023 47:18
The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for t...
How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski 23.08.2023 54:14
The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/ Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/ Follow WARC online at: http://warc.com Follow th...
Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney 19.08.2023 54:38
The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/ Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons online at: https://www...
Championing Asia-Pacific Creators with Gold House’s Bing Chen & Jeremy Tran 16.08.2023 56:48
Description : The CPG Guys are joined in this episode by Bing Chen & Jeremy Tran, co founder of the Asian focused impact VC - Gold House. This is a spirited conversation on being Asian in the workplace and career aspirations. Follow Bing Chen on LinkedIn at: https://www.linkedin.com/in/bingchen/ Follow Jeremy Tran on LinkedIn at: https://www.linkedin.com/in/jeremytran/ Follow Gold house on...
The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen 12.08.2023 43:22
The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-bu...
Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles 09.08.2023 49:03
The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: 1) Let’s...
Lifestyle Goods Marketing with Macy’s Media Network’s Melanie Zimmermann 05.08.2023 42:33
The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/ Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/ Follow Macy’s Media Network online at: https://www.macysmedi...
Healthcare and You - The Natural Way with Mend Nutrition’s Eziah Syed 02.08.2023 49:38
The CPG Guys are joined in this episode by the co founder and CEO of Mend Nutrition, Eziah Syed. From the home page of the company - Mend is the scientifically proven way to heal and enhance your body faster. Our discussion covers preventive healthcare vs. remedial and how natural nutrition may make a difference with lifestyle choices. Follow Eziah Syed on LinkedIn at: https://www.linkedin.com/in/...
From Sam's Club Retail Media to Scaled Entrepreneurship with Steven H. Carroll 26.07.2023 1:04:46
The CPG Guys are joined in this episode by repeat second time guest, CEO of Kelso industries, a holding company of over 10 HVAC companies operating in 13 states. We know Steve from his days as director of retail media at Sam's club. He was our guest in the fall of 2020. Follow Steve Carroll on LinkedIn at: https://www.linkedin.com/in/stevenhcarroll/ Follow Kelso industries on LinkedIn at: ht...
Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown 22.07.2023 55:57
The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/ Follow Home Depot on LinkedIn at: https://www.linkedin.com/company/the-home-depot/ Follow Retail Media+ onli...
Generative AI in CPG with Applied Intelligence's Imteaz Ahamed 19.07.2023 46:13
The CPG Guys are joined in this episode by Imteaz Ahamed, Host of the Applied Intelligence podcast which is at the intersection of AI, people and getting stuff done. Follow Imteaz Ahamed on LinkedIn at: https://www.linkedin.com/in/imteaza/ Subscribe to the Applied Intelligence Newsletter on LinkedIn at: https://www.linkedin.com/newsletters/7058063714679152640/ Subscribe to Applied Intelligence on...
Retail Ad Tech Innovation with Kroger Precision Marketing's Cara Pratt 15.07.2023 47:01
EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/ Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follo...
The Retail Media Revolution with NIQ's Jamie Clarke 12.07.2023 46:48
The CPG GUYS are joined in this episode by Jamie Clarke, head of North American retail at Nielsen IQ , the world’s leading consumer intelligence company. This episode is sponsored by NielsenIQ. Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NielsenIQ at : https://nielseniq.com...
Clean Rooms & Amazon Marketing Cloud with Flywheel's Keerat Sharma 08.07.2023 40:45
The CPG Guys are joined in this episode by Keerat Sharma, Chief Technical officer at Flywheel, the eCommerce Services division of Omnicom. Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Flywheel online at: https://www.flywheeldigital.com/ Keerat answers these questions: 1)...
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