The Course Creator Show

It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what came before. The pivots. The decisions. The strategies.  I’m going to rewind the clock in this episode back to early 2019 when I was ready to shift gears in my business. I had been a course creator for 2 years by this point, but knew that it was time to e...

If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling. Literally every successful entrepreneur in the infopreneur marketplace - anyone who’s out there teaching in their area of expertise - will pre sell their programs before they launch anything new. What does that mean? How do you do it? And why is it so important? That’s what I’m diving into in...

One of the questions I get asked all the time is “Gemma, what can I charge for my course?”.  Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create o...

Today on the show I have a special guest - Megan Taylor!  Megan is a copywriter and is sharing some of her best tips on how to write compelling and engaging content.  If you want to stop being a carbon copy of what’s out there and learn how to tap into your own voice to attract your dream clients and customers, this is an episode you don’t want to miss. But beyond that, we are also talking about h...

Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program sales.  Just by implementing this one strategy, you can really turn around a course that has had lacklustre sales.  It’s a strategy that’s used by big and small brands ALL the time -- from shops like Target to airlines to coffee chains to hipster gift s...

“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.”  Are you being a negative nelly about actually putting in the work to create your course?  You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would hav...

The best strategy I use to make sales in my business? WEBINARS. I personally use webinars - or masterclasses, as you might’ve seen them referred to - to grow my revenue and enroll students into my courses and programs. Webinars, combined with email marketing, have been the catalyst to my multiple 6 figure business. They are a game changer. I have had over $10k days - like actual money in the bank,...

Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up with new things to say day-in and day-out.  Let alone actually working on your business, landing customers, and delivering an incredible course or digital offer experience. It's exhausting.  Enter: The FAN Method.  The FAN Method is a way in which...

I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place.  Having a VIP list of subscribers who open my emails, trust me, learn from me, and ultimately buy from me, is the backbone of my business. It’s where I focus most and spend time growing and cultivating my audience. But how can you get people to actually hop onto your email list? Nobody is going to hand...

Ever wonder how online business owners are making money? Want to know which offers are really working to generate revenue? And are online course creators just making money from one course all the time? In this week’s podcast episode I’m going behind the scenes to share with you the 5 ways in which I make money as a business strategist and course creator.  I’m peeling back the curtain on how my off...

Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop.  In this episode, I’m diving into how you can validate your online course idea in the marketplace. This episode was actually from a talk I did at the recent GEM confer...

If I had $5 for every time I heard an entrepreneurial guru tell me to “nail my niche” I would’ve made that million a LONG time ago. And let me be real. I’m pretty sure I have lessons called “how to nail your niche” inside of some of my own programs. BUT when it comes to selling an online course or digital offer, I want you to forget nailing your niche and instead NAIL YOUR TRANSFORMATION. The whol...

Ever want to zoom out on the bigger picture of how you can attract leads, nurture them, turn them into paying clients, and retain them?  That’s exactly what we’re talking about in today’s episode of The Passive Project Podcast. I have business expert Shani Tene on the show today who is sharing with us her 5-part RADAR system that she uses with all of her clients and students. This system allows yo...

You know the online course and education space is a million-dollar industry and you are ready to tap into it. But what should your online course be all about? How can you define a profitable topic that will sell? In today’s episode I’m diving into just that.  We’ll be going through the 5 steps you need to take to discover your profitable online course topic.  From looking at your passions and skil...

We all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream. My friend Goli is one of those people, leaving her law career behind and starting a whole new business. One that she wasn’t sure would work. She chronicles her story and others in her popular podcast, Lessons from a Quitter. Goli is now a Business Coach for others who want to quit t...

We’re going there today, friends. Into the woo.  Have you ever tried manifesting?  Or read a book about the law of attraction? It’s either way too out there for some of you, others have little seeds of interest and want to know more, and the rest of you are fully into it and can’t get enough of talking about the law of attraction, rituals, energy, and all things spiritual. In the last couple of ye...

On this week’s episode I’m sitting down with Jason Zook.  If you don’t know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks. He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company. All with his unique edge. If Jason Zoo...

Do you know your enneagram number? Or Myers Briggs type? Or personality colour?  Everyone is into personality tests these days. I’m a 3 on the enneagram, an INTJ on Myers Briggs, and a red on the colour system. I love this stuff! One of the really cool things that you can do is apply those personality types to your email writing in your business. Whether it’s for your newsletter, a live launch or...

Do you know what takes a ho-hum online course that doesn’t sell and turns it into an irresistible course that has your audience pulling out their wallets, eager to jump in and enroll? It comes down to The Bucket System. In today’s episode, I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly. ...

Are you in a service-based business, but want to make that transition to digital offers?  Today I brought one of my in real life friends, Laura Kelly, onto the podcast. Laura is an incredible wedding photographer. If you’re from Ottawa and you’ve planned a wedding, you probably know Laura.  She built an incredibly successful photography business, but knew that it wasn’t the business model she woul...

Today we are diving into Pinterest!  You know the power of Pinterest to drive traffic and leads to your business. Maybe you’re already capitalizing on it or maybe it’s buried on your to-do list somewhere.  Wherever you are right now, I want you to tune in to today’s episode because I’m sitting down with Kate Ahl from Simple Pin Media. Kate has been running her Pinterest agency for years and knows...

Have you ever thought of launching a membership? Wondering whether you should go the membership route or the online course route? Unsure how to create a membership that people want to join and stick around, all while not putting you on the content hamster wheel for life? If you’ve ever had any of those questions, this is a must-listen episode. I have the membership guru, founder of Tribe, Stu McLa...

In Today’s show I’m sitting down with one of the members from The Passive Project - our signature program that helps digital product entrepreneurs market and scale their online courses and digital offers.  Lauren Keplinger is a 6-figure Etsy seller who knew she needed to share her Etsy tips with others. She started her second business, coaching other etsy sellers, but was super frustrated with the...

Ever wonder whether it’s the right time to launch a high-ticket group program? What should you include? What do you need to think about? Is this type of offer the right one for your personality? Today I’m sitting down with Heather Crabtree.  Yep, THE heather crabtree. Heather is a business coach for visionary businesswomen and she helps them scale their businesses with group programs, masterminds...

Mallory Rowan is an entrepreneur, powerlifter, marketing consultant, educator, and has established an incredible personal brand with an Instagram of over 22,000 followers.  As a University student, she founded an apparel brand for power lifters and grew it to 6-figures with her business (and life) partner Josh Reyes.  But after suffering a major episode of burnout and coming to some stark realizat...