The Course Creator Show

Ever wonder what a 1:1 business coaching session looks like?  In this week’s podcast episode I’m taking you behind the scenes. I recently sat down with a long-time friend of mine, Denise.  Denise is a University Professor and after having her own babies, she became obsessed with the science of sleep.  She started doing all the reading. All the research. Trying different strategies. And became a go...

Do you ever feel like you are just wasting your time on social media? That creating all those instagram posts is just getting you nowhere? Not sure that any of your efforts are actually resulting in income growth for your business? Well today’s guest, Christine Blubaugh, is an expert at crafting social media posts that sell. Christine is a copywriter and does an incredible job at developing polari...

If you are sitting there thinking about starting a business, but feel completely overwhelmed at where to start, this is the episode for you. Ange Henderson is a business consultant from Australia who has helped countless business owners in all kinds of industries create a solid foundation and grow their revenue. Whether you want to sell physical products, services, coaching, or digital products, t...

It has been one year since I launched The Passive Project - my membership program for digital product creators. This program is where I teach my students how to market and sell their digital offers and grow their revenue.  Today I want to take you on the journey of that first year of running this new offer. Has the program changed from what it originally was supposed to be? How have I grown it to...

When you’re starting out as an online entrepreneur, you wear all the hats.  You learn all the tools.  You figure out the strategies. And you just do ALL the things. But as it all piles up, it can start to feel majorly overwhelming. There are too many moving pieces, too many tasks on the to-do list, and you may even start to get that burn-out feeling. Usually what happens next is you hire your firs...

You’ve seen the insane online course success stories. The 6-figure launches. The passive income potential.  But how does it actually happen? Are these really real people having these massive successes? Well… the answer is yes. On today’s show, we have my friend Abbey Ashley sharing her story. Abbey went from from starting a VA business at 8 months pregnant, to launching her first course, and then...

Digital entrepreneurs usually fall into one of two camp The live launch camp. Or the evergreen camp. But there is a big problem with choosing just one approach to sell your course, membership, or digital offer.  If you only do live launches or only do evergreen funnels, you are missing out on a GIANT group of potential buyers. I have been able to utilize both approaches in my business using the Hy...

Do you sell service and think that you might want to add passive income into the mix? Are you unsure about how you can make that transition? Well, my Gemma Bonham-Carter team member and right-hand-gal, Samantha Ste Marie, is here to talk about how she started freelancing, how she got her first few clients, our journey working together, and how she has started making the transition into passive inc...

Do you think blogging is dead? That it isn’t for serious online entrepreneurs who want to grow an empire? That it’s too “old fashioned” with all the latest and greatest social media platforms out there? Well, my friend and incredible business expert Erin Trafford is here to set the record straight. Erin has over 16 years experience as a media personality, a blogger, a branded content expert, and i...

What are the two numbers you should really care about as a digital product based business owner? What data should you be tracking in order to really move the needle in your business? How can you have a data-driven mindset, and stop making emotional decisions in your business? In this week’s episode we are tackling numbers. There are a lot of vanity metrics out there, and I’m going to challenge you...

Wondering how to get started with ads in a way that doesn’t feel intimidating? Want to know a secretly used ads strategy that basically lets you build your list for FREE (and fast)? Interested to hear what DOESN’T work when it comes to paid ads? We are covering all of that - and more - on today’s episode of The Passive Project Podcast. Beth Anne from Brilliant Business Moms joining us on the show!...

Ahhh, 2019. A year of major pivoting for me. Both of my online businesses look radically different than they did on January 1st. And although the road was bumpy, I am SO glad to be exactly where I am right now.  From stopping sponsored posts, closing up my online shop, changing my core niche, retiring products and launching new ones, I’m spilling everything in today’s episode. I want to take you b...

One of my core beliefs in entrepreneurship is that the more effort you put into your personal development, the more your business will grow. I can safely say that for me, the more I have focused on improving my health and wellness, my mindset, and making sure I am taking care of myself as a high priority, that my ability to show up as an incredible entrepreneur, make better decisions, and ultimate...

Are you stuck in that 9-5 day job that you really aren’t loving?   Our guest on today’s show is Luisa Zhou and that her reality too. She had created an incredible engineering career for herself and then felt trapped. After testing out multiple business ideas, Luisa finally landed on the right one that allowed her to leave her job. Now, Luisa runs LuisaZhou.com, selling courses and group coaching p...

Instagram. Our favourite love it and hate it social media platform. You know the power of instagram. You can build your audience, connect with your ideal customer, generate sales, and grow your business in a major way by using it.  BUT … it can also be incredibly time-consuming, leave you feeling less-than, and frankly, can be hella confusing on what to actually be doing to see results.   That’s w...

Are you feeling overwhelmed by not knowing how to stay on top of content creation? You’re trying to show up on social media, write blog posts, make videos, and do ALL the things. And inevitably your weekly email to your list falls WAY down the priority list (and often gets forgotten).  Sound familiar?  Well in this week’s episode of The Passive Project Podcast, I’m sharing with you my FAN system f...

You know you have to launch your products, but you don’t know where to start or what is actually involved in a launch. When do you start talking about your product?  How do you build anticipation? What can you do to get people to actually hit that buy button on your course, membership, or other offer? Today we have Taylor Slango joining us on The Passive Project Podcast. Taylor is a mindset and bu...

Want to get in on the Black Friday Cyber Monday buying frenzy?  Ready for a sizeable cash injection into your business?  Want to validate some digital product ideas you’ve had and see if they are offers that your audience actually wants? In today’s episode of The Passive Project Podcast, I’m sharing my Black Friday Cyber Monday Validation and Cash Injection Strategy. Tune in to find out: How you c...

Facebook ads. One of the hottest topics amongst entrepreneurs, right? I know you’ve seen and heard other people talking about building wildly profitable businesses with ads.  This “magic ATM” where you put in $1 and get $3 back.  You want a piece of that pie, but you don’t know where to start. The Facebook ads platform downright scares you.  You know that ads can be a valuable tool to grow your em...

I’m sure you have heard other online entrepreneurs talking about masterminds. And maybe you’re like… umm, what? Is this some secret club I’m not a part of?  It can be confusing to understand what a mastermind really is, where to find one, and what’s actually involved.  Maybe you’re thinking you should create a peer-to-peer mastermind. Or find a paid one.  But what’s the difference? And are they re...

Do you have multiple passions?  Ever get that feeling of wanting to create a bunch of different businesses or products? I think every true entrepreneur can relate, and I know our guest on today’s show certainly can. In this episode of The Passive Project Podcast, we sat down with the lovely Kelsey Baldwin of Paper & Oats. Kelsey has been an online entrepreneur for years and has had an incredib...

Have you noticed that memberships are getting insanely popular? Are you wondering whether you should be launching an online course or a membership? Not entirely sure what the differences are, and which option would be best suited to your business and niche? That is what this episode of The Passive Project Podcast is all about.  We are diving into both options and looking at exactly what the advant...

Tell me if you can relate to this feeling... You’re sitting with your phone in hand, knowing you have to post something on instagram or in your Facebook group and you have NO IDEA what to post. Your brain is blank. Or you want to send out an email to your newsletter list and are letting the cursor blink at you, with no words coming to mind. Or you are so run off your feet and feeling that entrepre...

Do you love to know what goes on behind the scenes? Are you a bit of a snoop?  I totally am. And one of the things I LOVE to know are the tools entrepreneurs use to run their businesses. I’m all about creating a business that runs as much on autopilot as possible, but I’m also careful about my costs and hate blowing a ton of money on software and tools I don’t actually need. in today’s episode, I’...

On today’s episode we are diving into lead magnets. Opt-in’s. Freebies. Whatever you want to call them, they are the most important tool you are going to use to grow your email list! And you guys know... I’m ALL ABOUT the email list. It’s your biggest asset and tool to growing a super profitable online business.  In today’s episode, I’ll be sharing my best tips on creating a lead magnet that conve...