The Course Creator Show

Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll? It comes down to something I like to call The Bucket System. Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sa...

Are you overwhelmed by the thought of creating your own sales page for your online course? Have you created one and then walked away with no intention of making tweaks if you find it’s not converting? I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy! In today’s episode, I’m taking you through my five...

Why the heck should you create and sell online courses? Better yet, how do you create an online course if you don't see yourself as an "expert?" In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like...

Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course? Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching? In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren&apos...

Want to launch your online course but are unsure if your idea will even sell? One of the FIRST steps when launching a new offer is market research! A lot of people tend to skip this step but it’s crucial because it allows you to get to know your audience, what’s selling well in the market already, and how you can market your course differently to stand out.  In today’s episode, I’m taking you thro...

Want to create an online course but: Have no idea how to map out your content What to include How to make sure your students get results In today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon… ... Maybe even less!  Let's dive in! ------ If you want to learn how to launch your first course, sign up...

"Gemma, I have all these ideas... what should I launch first?" I get that question in my DMs a lot :) When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there. Do you create a… A mini offer. A course. A membership. A group coaching program. Heck, maybe even an eBo...

Ever thought about launching a mini offer?⁠ ⁠  Maybe you're looking to branch out into digital products for the first time, these can look like an amazing option.⁠ ⁠  Create something once, and sell it over and over again.⁠ ⁠ Something with no coaching or interactive component.⁠ ⁠ And you might think it’ll be way easier to sell because it’s cheap!⁠ ⁠ I mean, who wouldn’t buy this awesome thin...

I’ve been doing the online business thing for a hot minute now. I got into blogging back in 2010.  Then shifted into teaching and creating courses in 2017.  And in that time, between the programs I’ve enrolled in, peer masterminds I’ve been a part of, and conferences I’ve attended, I have been around a lot of entrepreneurs who make more than $1million/year in their businesses.  I have had a chance...

Exciting announcement! Before I drop all the details, here’s the quick back story.  You know I’m the gal who turns creative entrepreneurs into successful course creators. I work with 1:1 service providers, coaches, creatives, content creators, and other entrepreneurs to take what they know and launch courses, group programs and digital offers. But what happens if you don’t have a clear idea yet on...

Today I want to talk about offers -the products, programs, and things we create to sell to our audience.  Sometimes creating an offer seems overwhelming and we don’t know where to start. Other times we’ve created something already, but it might not be hitting the mark quite right and it needs a makeover. As a course creator or digital product entrepreneur, it all comes down to the offer. Whether i...

There is something that has been coming up over and over again with my students and clients who want to create and launch online courses, and I need to address it today. It’s a theme - a pattern - that keeps showing up and I know it is holding so many people back. Maybe even you.  Today I want to share what it is, and what you can do about it to make sure it doesn’t keep you stuck.  Over the last...

I do a big eye roll WHEN SOMEONE TELLS ME THAT "ONLINE COURSES DON'T WORK IN MY NICHE". I truly believe that every entrepreneur can integrate a digital offer into the mix. ⁠ Whether it's a course, a group program, a mini offer, a membership or some other kind of offer, creating a leverageable asset for your business that you can sell over + over again is a winning move.⁠ In thi...

Are you the person who has tried countless different systems to create your schedule but still can't stay on track? Do you struggle with creating huge to-do lists but you know that most of those things aren't actually resulting in more profit in your business? Well today on the podcast we have Productivity Strategist Hannah Murphy. Hannah went from working 7 days a week with 3 clients, t...

Forbes estimates that the online education space is going to hit over $300 billion by 2025. So if you want to get in on this growing movement, you need to start selling digital products and programs.  Whether you are just starting up, you’re already a content creator, or you have a service based business, or even a bricks and mortar business - I believe there is always an opportunity to integrate...

2020 was a transformative year in a lot of ways, including stirring up some major shifts in the online business space. I think it’s safe to say that most entrepreneurs are thinking about their businesses with a whole new lens and want to make sure they feel authentic and in alignment with their values. So…  Are we going to spend 2021 with “business as usual” launches?  Using the same tactics that...

If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, then you're not going to want to miss this episode. Today's episode is the replay of my LIVE training from last week! It’s been a year since I’ve done this training. The slides are updated and it is LIGHTING ME UP. The power of a data-driven...

Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business? Like cancelling a discovery call at the last minute, not wanting to show up and talk about your offers, or ignoring certain tasks on your to-do list? Well, it could be because something in your business is out of alignment. What if instead you could build a business that truly lit you up? That felt way mor...

Want to go behind the scenes? In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, The Passive Project, in 2020.  I’m covering …  How much revenue we brought in for the year (and how much we spent in ads) Why we only launched once in 2020 (and what we did instead) What parts of the program were a huge hit with our members The things...

Want to 3X your revenue and email list with one strategy? My guest this week, Krista Miller, used to run a web development business. But after 3 years of hustling, she had only grown her email list to 500 subscribers and was getting close to burn out.  Then she decided to host her first virtual summit. She tripled the size of her email list, made $16,000 and booked out her services for 4 months. S...

Create it, write it, sell it 3 courses, 1 price, TOTAL business transformation.  The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to help you create and launch an effective online course or digital product, and expand your audience on social media to sell it.  We believe you are ready to level up your business, and it starts with the CASH KIT.  Can we be super real for a second?  Th...

Online course businesses are pandemic-proof. That is one of those lessons that I never thought I would have to learn, but this year I did. Thankfully, in 2020 I have seen so many online course creators thrive. This isn’t just in my business which has grown like crazy, but also my clients, students and friends have all been seeing success, too. There has never been a better time to launch a course....

Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your email list?  If you are stuck on knowing how to grow your email list so you can sell your online course and digital offers, then this is the episode for you. My own email list is my most precious asset as a course creator. If you have an engaged email list, you will always have th...

In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada.  Meghan has been a yoga teacher for 10 years and entrepreneur for the last two years, but hadn’t ever launched an online course. When the pandemic hit and yoga studios were being closed all over town, she knew this was her moment to tap into the online space.  After enrolling in my pr...

Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience and bring leads into your business. But there is one area that is often overlooked. Particularly in the digital product world. And that is SEO. Or search engine optimization. What if you could rank on the top page of Google for some of the best searc...