The Course Creator Show

Have you ever thought about using blogging to increase your traffic, audience and leads?  It might be an old-school strategy… but one that still totally works. In this episode of The Course Creator Show, I’m sitting down with long-time blogger Kate Kordsmeier.  Coming from a journalism background, Kate started online with her own food and travel blog that she grew to a 6-figure business and eventu...

Ever worry that maybe your online course idea isn't going to land with your audience? Are you worried that you're going to put in all this work to create a course only to have it completely flop?  Today, I'm chatting with one of my students, Janita O'Hara all about how she came into my program and found out that you can actually make money from your course BEFORE you create it....

I got called ORDINARY!  …. But it was a good thing. In today’s interview with former student, Libby Langley, she’ll share why she called me ordinary, plus how she launched her online course and got 31 students right off the bat.  Tune in to this one - it’s a great story. --- Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/...

I have made well over a million dollars selling online courses and digital programs.  And I’ve helped hundreds of students build 6-figure course businesses too.  So what is the secret to that success?  Is it selling a bunch of different products? Doing launch after launch throughout the year?  No.  Tune in to this episode where I share the one main factor to creating a successful (possibly even mi...

You want to sell more of your online course, but you are only selling it when you live launch, which means inconsistent sales and a revenue rollercoaster. In this podcast episode, I’m sharing how to create a more well-rounded approach to selling your online course, and how this one strategy earned me 53% more sales in my recent 6-figure launch.  Tune in to find out! --- Need more help with your on...

Think online courses only work in the business to business or digital marketing industry? Think again. Lizzie Bolliger is a doula and childbirth educator who enrolled in my program Course Creator School. She was already working with clients 1:1, had started to grow a following on Instagram, and knew that her next best step was to launch a group program. And that’s exactly what she did, after takin...

In this episode, Gemma and Dee sit down to talk high ticket programs and offers. If you have ever wanted to understand how to sell a service or program at a higher price point so that you can work with fewer clients but make more revenue, this is a conversation you won’t want to miss out on. They dive into  The definition of a “high ticket offer” What makes a program worth paying the big bucks for...

I have been running paid ads for my business since 2017.  They are an incredible tool to help accelerate your growth, when you have your product validated and have a way to consistently and predictably sell it to those leads through an evergreen funnel. But after 5 years of running ads, what are the two that have consistently been the best performers for me?  The ones that I can attribute 6-figure...

I am really excited to share this story today. In this interview, I’m sitting down with Meg Svec.  Meg is the Co-Owner of Spilt Milk Pastry, a bakery in Chicago, and the Founder of Bakery Business Academy. A few months after launching a small digital product, Meg came to work with me. I helped her re-position her offer, build out her product suite, improve her launching, come up with a lead genera...

If you are a course creator or are planning on launching your first course, there is one thing you need to do….  …One email that you MUST send to your list before you launch! Tune in to this podcast episode to learn… What that email is Why a pre-launch can make or break the success of your course And the other activities you should be doing before you open cart  Let’s dive in! --- Need more help w...

Dallas Travers is an incredible, well-respected coach. She has been in the coaching space for years and has the sales call strategy down to a science.  Zero slimy or sales-y tactics allowed, Dallas has a lovely and effective approach for hosting and closing sales calls with an amazingly high conversion rate. If you work with clients 1:1 or use sales calls to enroll students in your high-ticket pro...

I don’t know about you, but I LOVE knowing about how other online entrepreneurs and business owners make money!  It’s like being a fly on the wall and getting an insider perspective behind the brand. At this point in my own business, I have made well over a million dollars since I launched my first course in 2017. In 2021, we hit $700k in annual gross revenue, which was our biggest year yet. So ho...

I had the opportunity to sit down with the one and only Carrie Green. You might know her! She is the author of She Means Business, which is pretty much one of the first books I read and was totally captivated by it. She's also the founder of the extremely popular membership called The Female Entrepreneur Association. In this interview, I am asking Carrie all the questions about how she has gr...

Are you an experienced online course creator who is READY to see some serious growth in sales in 2022? Then this is the time to jump into The Passive Project. The price of our membership is almost doubling at the end of the month! Tune into this episode to learn about all the changes we're making for 2022 and why the price is going up! -- Want to build your own high-converting evergreen funne...

Want to know what I think is going to happen in 2022 when it comes to the online course space? Up to this point, we've seen course creators rave about making multiple five figure launches with a simple masterclass or running ads to a tiny offer and making bank... Well, I think 2022 is going to be different. Tune in to this episode to learn about the trends I think we're going to see in t...

Ever wonder why your funnel isn't converting? I get it, there are a ton of components at play and it can seem CRAZY to know how to figure out which parts of your funnel might need some tweaking. In this episode, I'm diving into how you can fix a leaky funnel (a funnel that isn't converting as well as you would like) and which data points you should focus on to really increase your b...

Digital entrepreneurs usually fall into one of two camps… The live launch camp. Or the evergreen camp. But there is a big problem with choosing just one approach to sell your course, membership, or digital offer.  If you only do live launches or only do evergreen funnels, you are missing out on a GIANT group of potential buyers. I have been able to utilize both approaches in my business using the...

Want to go behind the scenes and hear about how 2021 played out for my business? In today’s podcast episode, I’m sharing…  How much revenue my products brought in in 2021 What worked this year (and what didn’t!) The growth I saw across content marketing platforms The personal life changes I made this year What I’ll be focusing on in 2022, including what I’m doing instead of setting goals Tune in t...

I’m going to hit a milestone in a few weeks... 100 episodes of my podcast! And as much as I'm excited to celebrate that, there's something that had been irking me about my show: My podcast has been the same name as my group program for experienced course creators AND doesn't quickly convey to new listeners what I do. I had been given some advice years ago to name my show and my prog...

When someone tells me that an online course won't work for their niche... I truly don't believe it! I truly believe that every entrepreneur can integrate a digital offer into the mix, and whether that's our course, a group program, a mini offer, a membership, or some other kind of digital offer, creating that leverageable offer that you can sell over and over and over again is a gam...

Welcome to this episode where we are sitting down with my friend Amber McCue! Amber is a small town girl turned adventure loving global citizen. She went from being a single mom to having two companies that she can run from anywhere in the world with her family by her side.  I mean it's the dream right? She is the founder of The Modern CEO where she coaches business owners on growing and scal...

How do you actually get people to sign up for your lead magnet? You have this amazing resource and now it’s time to build a KILLER landing page that makes it an easy “YES” for people to hand over their email address. But… - What do you include - How long should it be - How do you make sure it’s converting In today’s video, I’m talking about the five things your lead magnet landing page needs to ge...

If I could marry email marketing I totally would! I personally see my email list of over 20,000 engaged audience members as a security blanket that I continue to nurture and love on over time. The reality is, if social media and other ways of selling go up in flames, I have those 20,000 to lean on and sell to no matter what! This is why I’m always telling my clients and students to build their ema...

So, you want to make $10K from your first course launch. It seems like a good number to aim for right? But how do you actually go about achieving that number? How many leads do you need? How do you price your course in a way that helps you get there? In today’s episode, I’m taking you through my course math formula to help you understand exactly what you need to do in your business to hit that $10...

In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing".  Pricing can feel weird, counterintuitive, backwards, and frankly... icky!  Instead of pulling a number out of the sky, or just copying what others are doing, today I want to give you 7 specific things you can consider to come up with a price for your course or digital product that you feel r...