The Course Creator Show

Today, we're chatting with one of our Passive Project Members: Stacy Aguila.  Stacy is a lifestyle brand and website designer for educators, leaders, go-getters, and creative visionaries. She works with a lot of course creators, especially when it comes to program launch support and the brands and websites that support those businesses! In this episode, she is sharing: How The Passive Project...

Today, we're chatting with one of our Passive Project Members: Christine Blubaugh.  Christine is a conversion copywriter and marketing mentor who helps online experts create the messaging and strategy to sell out launches and sign more clients. In this episode, she is sharing how you can actually get Instagram to convert without feeling like you're putting all your time and effort into i...

Today, we're chatting with one of our Passive Project Members: Cheryl Rerick.  Cheryl is a business strategist, automation engineer, deliverability expert, and funnels pro. She brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens. In this episode, she is sharing all things email marketing and tagging strategies for em...

Thinking about enrolling in The Passive Project - my program for experienced course creators?  Tune in to hear what 2023 will look like inside the program.  I’ll talk you through what you’ll get, the curriculum, the 2023 monthly themes, the coaching team, Elevate magazine, and more. If you’re sitting there after the episode like “DAMN! I’M IN!” here’s the link to join: getpassiveproject.com --- Do...

Today, we're chatting with one of our Passive Project Members: Ellen Mackenzie.  Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business. In this episode, she is sharing: How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022) How courses can change your business for 1:1 service p...

In today’s episode, I’m diving into one of the strategies that I use to automate more sales of my courses in my business.  It’s something I call the “Forever Funnel” and after experimenting with it a little over a year ago, I noticed that it created a lot of advantages in my business:  Advantage #1: It capitalizes on your best content and makes it work harder for you Advantage #2: It creates addit...

I cracked $1 million CDN in sales in 2022. It was the first time I’ve ever hit 7-figures within a year in my business.  And in this episode, I want to share with you the strategy behind how I made that happen as a course creator.  After testing and trying different marketing strategies since 2017, I’ve landed on a 3-part system that I believe is the most effective way to maximize your course sales...

Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.  Tune in for the last part of the series, where I’m diving into my goals and priorities for 2023, predictions I’m making, and overall trends I’m noticing in the industry.  If you’ve enjoyed this seri...

Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.  Tune in for part two, where I’ll dive into the lessons learned from 2022. I’m taking you through what flopped, what failed, and what I’m letting go of!  If you’ve been enjoying this series, make sur...

Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my own business, lessons learned, and predictions for 2023.  Tune in for part one, where I’ll dive into my highlight reel. I’m going to review the top 10 (mostly) business milestones I achieved in 2022.  Enjoy! --- Want to learn more about creating and launch...

People keep making these email marketing mistakes that are KILLING their course launches!  Whether you are gearing up to live launch your course or writing an evergreen funnel to sell your course on autopilot, there are always a lot of emails to write.  Here’s the truth: the more emails you send, the more sales you will make.  I’ve seen it over and over again in my own business and in the hundreds...

True story: I have not had a zero dollar day in my business since January 1, 2020. That’s right - I make sales every single day.  And on top of that, I’ve had consistent revenue growth year over year, having now sold well into the 7-figures in online course sales. How has that all happened?  How do I have money flowing in every day?  It’s thanks to having multiple revenue streams in my business. ...

If you are an established entrepreneur, what happens to your business when you launch an online course?  If you run a service based business, or do 1:1 coaching, or even own a physical product business, what are the side effects of also becoming a course creator? Are people going to think you’re changing your business entirely? Will you lose high ticket 1:1 customers, because you’re selling someth...

Want to build an evergreen funnel to sell your course more consistently? I have been using evergreen funnels in my own business since 2017 to sell my online courses. I have tested it all - the good, the bad, and the icky.  We’re diving into some math in this one. Understanding some of these numbers will make you feel a heck of a lot more confident with your own funnels.  In this episode I’m going...

Hate live launching? Feeling the stress and overwhelm of that launch-to-launch rollercoaster when you are trying to grow your course sales? And even worse, watching the guru entrepreneurs making easy 6 and 7-figure launches and trying to copy their strategies? In this episode I’m going to share…  Why relying on live launches alone is a crappy strategy as a course creator Why there’s more to the st...

Dani Paige - a Canadian freelancer - built her copywriting business after realizing she needed out of her 9-5 job. A few years in, she was booked solid with 1:1 copywriting work for online creatives and knew that the only way to scale her revenue was to add a 1:many offer into the mix.  Enter: Sales Page Prep School. Dani launched her flagship course to help people learn how to write personality-p...

A few years into creating her website design and development agency, Katie from @RebelandRise knew that it was time to launch a course. She had built out the agency side of her business and had 1:1 clients flowing in, but was ready to create a new leveraged revenue stream and an ‘education’ arm of her company. Working with Gemma, Katie created and launched her signature program, ShowitAll to show...

After blowing through my flagship program, Course Creator School, with a vengeance, Sarah Becker of Becker Talks Money launched her first financial course for entrepreneurs and self-employed women.  She was hoping to get 5 people at a $297 price point (so, about $1500 total) to beta test and get proof of concept for this course idea. Well after a low-key launch, she got 44 students, doubled her In...

From a $2,000 launch in 2019 to a $90K launch in 2021. Lauren is an e-commerce coach who teaches digital and product based businesses how to build and scale their sales through the Etsy platform.  In 2019, she had a small email list and a launch of $2K... Two years later, she has over 25,000 subscribers on her email list and did a $90K launch.  Tune in to find out how she did it. --- Wanna know ho...

I took a full month off my online business and still grossed $45,000 USD in revenue. Here’s how I did it.  Last month I took a month-long trip to England. Beyond the fun stories and photo reel, I wanted to share with you what it REALLY looks like to take time off from your business.  A big reason why I have designed my business the way I have is because I want to allow for freedom, space, and the...

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. As a former copywriter-for-hire, she wrote emails for some big clients like Amy Porterfield. She is a fellow Canadian, a mom of two, and probably one of the most real and authentic people in the digital marketing space.  Tune in to this episode to learn:  Why you should focus on writing bett...

Jacqui is an Emotional Freedom Techniques (EFT/tapping) Practitioner serving women in midlife who've tried all.the.self.help and are afraid that the problem is actually who they are. She joined The Passive Project looking to scale her business and through my signature method she put together a scrappy sales funnel, tossed it out into the world, and it changed her entire business.  Within our...

Today, we're diving into the ONE thing that most people completely miss when they're launching their online course... AND it can be a complete make or break in terms of getting students into your programs.  Brenna McGowan is talking all about pre-launching and how you can use an effective prelaunch to warm up your audience and increase the sales of your launch.  Let's dive in! --- N...

Kate Atkins is a dog behaviour specialist and has been working 1:1 with clients for nearly 4 years.  She wanted to create an online course to reach more people and make it more affordable for people to learn her strategies.  She joined Course Creator School and quickly skyrocketed her email list to 350 subscribers. Tune in to learn how she did it! --- Need more help with your online course pricing...

Whenever someone says they don't think online courses will work for their industry, I'm always the first to sit down and brainstorm an amazing course idea. I truly am a firm believer that online courses can work for every single industry and Kristin is an amazing example of that. Kristin joined Course Creator School and ended up gaining 1,000 followers on Instagram AND made $4,000 from h...