The Contractor Fight with Tom Reber

Tom breaks down the three most important skills you need to master in order to survive and grow during a recession. This episode is all about what you need to be doing right now, not just to survive but actually grow and dominate in your area and your industry.   Conversation Highlights: [00:00] - Intro [02:54] - Learning to communicate with empathy [05:02] - Learning to shut up—stop talking yours...

Tom is here to remind you that recessions, economic downturns, etc., are like seasons in business, and you don't have to participate in these. Tune in as he shares 3 things that will help you to thrive in any economy that your competitors won't do. In this episode, Tom discusses…  Three things your competitors won't do that will help you thrive in any economic season: They will not put themselves...

Dan discusses one of The Fight’s core values, i.e., playing the long game, and how important it is to get your head around the best way to move forward in your business while maintaining a realistic level of success.   In this episode, we talk about…   The magic of core values for your business development Components of playing the long game Maintaining a realistic level of success    Resources: ...

Tom discusses the things you can do to boost your confidence about money and how to break through any limiting beliefs that are stopping you from getting what you want. If you’re discouraged about your money situation, this episode will help you!   Conversation Highlights: [00:00] - Intro [01:54] - Three main thoughts to help you with your money situation [01:59] - This is a season [03:09] - Keep...

Tom tells you not to throw your marketing bullets in the air, hoping that one of them will hit a target. You need to be hyper-focused with your marketing. Don't be like a shotgun. Be like a sniper with your marketing and save your time and money.   Conversation Highlights: [00:00] - Intro [01:51] - The reason contractors struggle with lead generation [02:23] - Having clarity about your business [0...

In this episode, Tom tells a story about one of his favorite sales calls and teaches you to sell like you are independently wealthy, which means that you should sell like you don't care if you get the job or not.   Conversation Highlights: [00:00] - Intro [01:00] - One of Tom's favorite sales calls  [02:31] - Tom's sales call, set up by the window company [03:57] - Interaction with the client [04:...

Tom talks about the Spirit of Leadership. He explains that while everyone has their own version of leadership, it's not necessarily defined by what you say or do but by how you make others feel. He explains that leadership is more than just a title but a part of who you are as a person.   In this episode, Tom discusses…  Being a leader is all about showing up every day; this is the spirit of leade...

Not everyone is having a good day. You never know how someone's day is going, so if you have a bad day or if they are having a bad day — don't take it out on them. Dan encourages you to be conscious of how you treat your clients as well as others that you come across.   In this episode, we talk about…   Everyone isn't having a good day. Adding levity to a stressful situation Giving your clients an...

Being a contractor means you're in a real money industry. And that's what Tom reminds you in this episode. He congratulates you on being a contractor and encourages you to grow your business.   Conversation Highlights: [00:00] - Intro [00:37] - Congratulations on being a contractor [01:12] - You're in a real money industry [02:20] - Opportunities for you [03:01] - Growth plan multiplier [05:28] -...

Tom explains that everything you do tells a story about you and your business. He shares an example of what he noticed about a company vehicle and why words and actions send a message. Hopefully, this will help you make better decisions as to how to represent your company!   Conversation Highlights: [00:00] - Intro [01:40] - Story of a cleaning and restoration company vehicle [02:50] - Great brand...

In this episode, Tom talks about going to war in your sales process. If your business isn't going as you expected, it's time to stop making up excuses. It's time for you to pick a fight for your business and go to war to acquire money and keep the cash ringing daily.   Conversation Highlights: [00:00] - Intro [00:33] - What happens when you choose to pick a fight [01:28] - Getting the result in le...

Want to build your team? Want to find and attract great people to work with? Do you want to get a team that will help you grow your business but don't know how? Well, the answer is simple: Build your brand. Join Tom as he shares some great ideas about building your brand and team. In this episode, Tom discusses…  Building your brand in order to build your team Some things that you can do to build...

Tom talks with Gina Malvestuto of Green Tree Bookkeeping, who has been providing bookkeeping services to Tom for over 20 years. The two discussed why contractors should hire someone to do their books rather than doing it themselves, as well as some things to consider before hiring a bookkeeping service.   Conversation Highlights: [00:01] - Intro [01:19] - The importance of having a good bookkeeper...

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them eff...

In this episode, Tom tells you how and why he fired over half of his employees on a day that he calls Black Monday and nearly doubled his profits as a result.   Conversation Highlights: [00:23] - Making money starts between your ears [01:23] - The Black Monday story begins [02:00] - Tom's reaction to learning about the situation [03:05] - He fired more than half of the team [05:47] - Good news and...

Success isn't out there, waiting for you to stumble upon it. Success is something that you can create if you put in the right actions. There is no guaranteed formula for success, but all successful people have some commonalities, and Tom is here to share those commonalities with you so you can leverage them to succeed.   In this episode, Tom discusses…  The foundational thing of success Taking con...

Are you trying to build a strong culture among the field crew and get their momentum going? Then, what's the #1 thing you do to boost your employees' motivation and help them feel dedicated to your company? Dan shares the three fundamentals that he uses in his business to generate momentum and promote a positive culture. In this episode, we talk about…   Building the culture among the field crew a...

Tom shares five reasons why you need to really go after your past customer list. It's not just about having the option to give them a free resource or hear a compliment. This is a business strategy that you're gonna want to implement.   Conversation Highlights: [00:24] - A common mistake contractors make repeatedly [02:50] - There is money in your list [03:12] - Repeat customers spend more money [...

Tom talks to Joe Hughes of Contractor Dynamics. Contractor Dynamics is a marketing training company dedicated to helping builders and contractors strategically grow their businesses. They discussed the fundamentals of marketing, how to properly go about doing it, what pitfalls contractors fall into, and some of their suggestions for finding the best marketing strategy for you.   Conversation Highl...

In this episode, Tom talks about one of the most important traits of a salesperson — The Hunter Mentality. He discusses what you can do for yourself and your future self in order to increase the amount of success as a salesperson.   Conversation Highlights: [01:39] - A timid salesperson [02:13] - Things that hold contractors back from making money [03:13] - Having a hunter mentality as a salespers...

In order to be successful, you have to stick to the things that are important, and over time those things will compound and make a big difference in your life and business (or anything else). Tom encourages you to play with patient urgency, i.e., to trust the process of success.   In this episode, Tom discusses…  Being patient with the results because greatness takes time and consistency Steady an...

In this episode, Dan breaks down a pretty common scenario in the contracting industry. Someone is running their own business, and someone else comes along and shares a bunch of issues with them.. which the first person then internalizes to try and work out a solution. He shares what contractors should do in this type of situation instead of handling other people's issues on their own.   In this ep...

Tom had a conversation with Bill Wockenfuss—the owner of Vermont Renovation and Remodeling. They discussed Bill's background, how he built his business, how to communicate better with clients, how being in Battleground helped Bill grow his business and some things he thinks other contractors should know.   In this episode, we talk about…  About Bill's background and his business Bill's journey fro...

In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.   Conversation Highlights: [00:00] - Intro [00:55] - The SWOT analysis for marketing [03:07] - Strengths of your marketing st...

In this episode, Tom talks about the foundation for selling unafraid, which is building a strong you, along with some other things you need to have in order to be a successful salesperson.   Conversation Highlights: [00:52] - An overview of the rapid results sales process [01:41] - Sales preparedness [03:02] - The connection phase of the sales process [03:38] - The conversion phase of the sales pr...