The Contractor Fight with Tom Reber

How do you market your company to the right people? Tom talks to Jeani Ringkob from StoryBuilt Marketing about how to use marketing to recruit your ideal employee and how to target the right people for your business, so you continue to build your team and grow your business. Jeani is a speaker and marketing coach who comes from a third-generation construction family.   Conversation Highlights: [00...

Why do some people achieve success and others don't? In this episode, Tom discusses why you might not be having the success you desire and shares one key element that plays a significant role in reaching your goals but is often overlooked.   Conversation Highlights: [00:00] - Intro — Why you might not be having success [00:46] - Only 8% of people fulfill New Year's resolutions [02:03] - The overlo...

Are you low on cash and struggling to understand why you're in this situation? In this episode, Tom explores three main reasons why this might be happening to you. Don't let a low bank account hold you back – listen to this episode, take control and make the changes you need to improve your financial situation!   Conversation Highlights: [00:00] - Intro [01:23] - The low cash situation  [02:40] -...

In this episode, Tom talks with The Fight coaches Dan, Tim, and Derek about business development and sales. They cover the nitty-gritty of what makes a salesperson stand out, the most important aspects that a contractor must get right to solidify a good relationship with their client on the sales call, and discuss different ways contractors can be clever about creating a winning sales strategy.  ...

It's winter—the slow season for many contracting businesses. But whatever the situation is, you've got to keep growing. Today Tom shares his thoughts on productive things you could do when business is slow. He talks about how to make the most of this time so you can come out of the other end winning.   Conversation Highlights: [00:00] - Intro [01:13] - Embrace the truth [02:56] - Getting your syst...

Do you have a hard time selling because of your mindset? Would you like to become better at your craft and make more sales? Join Tom as he shares some great tips on how to fix your sales head trash, so you can get out there and crush it!   Conversation Highlights: [00:00] - Getting your sales head trash out of the way [02:01] - You must develop a strong “you.” [04:30] - Growing your communication...

Today, Tom talks about relationships by sharing a post that he made on social media captioned "She Comes with Me" with a picture of him and his wife on an airplane. It's about showing your significant other they're your priority, crucial to your success, and it matters that they're with you.   In this episode, Tom discusses…  The reason why Tom's wife comes with him to work Making your significant...

How often do you make assumptions in your business? Dan discusses another core value of The Contractor Fight—No assumptions. He shares why it is so important NOT to make assumptions and how they can affect your business's success.   In this episode, we talk about…   Mistakes you are making when you're making assumptions Three areas in your business where you can apply the value of making no assump...

Good cash flow is the straw that stirs the drink. But it's a lot easier said than done, right? Join Tom as he shares some helpful insights on ways that you can improve your cash flow and be profitable regardless of whether you're in a recession or not.   Conversation Highlights: [00:00] - Intro [02:28] - Improving your cash flow during a recession [03:28] - Reasons why cash flow is crucial to your...

Tom talks about the best way to get customers after starting your contracting business. Using a simple format... the 3-by-3 marketing plan, he teaches how to market your business and build it from the ground up.   Conversation Highlights: [00:00] - Intro [01:20] - The 3-by-3 marketing plan [01:56] - Pre-job marketing tactics [02:29] - During-job marketing tactics [03:49] - Post-job marketing tacti...

Do you want to land bigger sales but don’t know how? Are you ready to find out what really works? Tune in as Tom shares some powerful tips and strategies you can do to get better clients, bigger contracts and higher-paying jobs.   Conversation Highlights: [00:00] - Intro [00:59] - The things you can do to avoid low leads [01:10] - Landing bigger sales by being proactive [02:42] - Reasons to pursue...

A key lesson Tom wants you to learn about achieving success is that it's never convenient. For success to come to you, you will have to do things that you don't want to do and make sacrifices. That's the tradeoff for success.   In this episode, Tom discusses…  Embracing discomfort—discomfort generates growth and power You cannot achieve success on your terms—you must do what it takes Getting rid o...

You have to deliver above expectations if you want your clients to come back for more—That's the meaning of "Roll the Red", this week's core value. Dan discusses how contractors can use this core value in their business and how it will benefit them longer-term. In this episode, we talk about…   The importance of having core values  Three ways you can Roll the Red without fawning your clients to mo...

Tom discusses three key meetings you should hold with your team members on a regular basis to explode your income and business. If you want to develop lasting and profitable relationships in your business, then you should start scheduling these meetings!   Conversation Highlights: [00:00] - Intro [01:15] - Guidelines for effective meetings [02:21] - Three meetings to explode your profits [02:36] -...

Tom talks about the easiest way for you to get more referrals. He gives some simple tips for increasing your clients and making the most of your time in the referral game. Those who want their clients to rave about their service won't want to miss this episode!   Conversation Highlights: [00:00] - Being referral worthy [01:41] - The transfer of trust meeting [02:37] - Being prepared for the pre-jo...

Do you struggle with selling? Are you eager to grow your business but don't know how? Well, Tom is here to help. His suggestions will help you to add more to your sales funnel without getting stressed out and continue to sell more.   Conversation Highlights: [00:00] - Intro [01:44] - Ways to make more sales without stressing out [02:16] - Identifying your ideal client  [03:14] - Adopting a time ki...

Tom shares his story of how he once looked at someone successful and thought he was not capable of becoming anything like that...to becoming that guy. He encourages you to work hard on yourself, to achieve your goals, and to live your dream life.   In this episode, Tom discusses…  Tom's story of admiring someone's status to becoming that guy Working on yourself and your goals and living the life t...

Dan lays out his favorite Contractor Fight core value — GO FOR IT. He tells why it's an essential value and shares three situations where contractors would be better off if they practiced this core value. In this episode, we talk about…   Importance of The Fight's core value "Go for it." Areas where "Go for it" need to be applied in the contracting world: Getting yourself on the payroll Hiring cre...

In this episode, Tom uncovers the secrets to making more money, having more sex and living a happy life, and he does so by sharing about his upcoming book, Win the Moments. So get started and stop dreaming!   Conversation Highlights: [00:00] - Intro [00:30] - Chapter three of Win the Moments [01:36] - Tom's best version of himself [03:03] - Your daily decisions determine who you will become in the...

New clients are a big part of growing your business. So how do you get new clients? Listen in as Tom shares the three best methods for getting new clients for your business.   Conversation Highlights: [00:00] - Intro [00:40] - Three best ways to get new clients for your business [02:29] - Be visible as a company [05:21] - Make yourself a magnet for clients [08:50] - Don't wait for clients to find...

In today's podcast episode, Tom shares a strategy that will have the biggest impact on your closing rate. He shares how setting a pricing bracket can help you have better conversations with people so that you can close your projects at a higher rate. Conversation Highlights: [00:00] - Intro [02:18] - Setting a pricing bracket helps to raise your closing rate [04:21] - Technique of bracketing [06:5...

There are a lot of people out there that are successful in life, business, relationships, and health. Well, what do they do differently from other people? They simply do what it takes when it is time for them to take action. Tom wants to remind you not to put off what you need to do right now. Do the work that needs to be done. There's no other time than now!   In this episode, Tom discusses…  You...

There are times in business when you can easily lose your cool. And when that happens, your mistakes will only grow and account for more issues down the line. Dan discusses three main areas where he has let his anger ruin his business. He encourages you to release your anger and not let it own you.  In this episode, we talk about…   3 main areas in business where anger can ruin your business: Requ...

In this episode, Tom talks about what it's going to take to survive the recession, specifically if you're a new contractor. Tune in if you want to know the best way not to feel the effects of a recession!   Conversation Highlights: [00:00] - Intro [01:11] - Neither good nor bad times last forever [02:16] - You have a choice — don't participate in the recession [04:25] - Commit to ringing your cash...

In this episode, Tom gives you three tips on how you can share with others about what you and your business do to add value to them and the community and to help you build your brand and grow your business.   Conversation Highlights: [00:00] - Intro [01:41] - Having the right attitude about building relationships [04:02] - Open your eyes—there are thousands of people around you [06:25] - Identifyi...