The Content Goodies Podcast

We’ve got another Founder Voice episode for you! This time, Abby chats to Mate Tagaj, co-founder and CEO of Boostern and Head of Success at Ad Grants Pilot. From the Brussels bubble to Boostern, Mate shares how he built an agency around nonprofit work, why calling the shots is both the best and worst part of founder life, and how tiny daily steps can get you further than one big burst of panic pro...

We’ve got another Founder Voice episode coming in hot! This time, Abby sits down with Ramin Rahmhormozi, founder of SKU Agency, eCommerce mentor, podcast host, and someone who’s spent the last 25+ years helping people sell things on the internet. They chat about what it really takes to grow an eCommerce business over the long term, how AI is changing the way founders work, and why not every new ma...

In this episode of our Founder Voice series, Abby chats to Josh Hall, a web designer turned educator, community builder, founder of Web Designer Pro™, and host of the Web Design Business Podcast. Josh built and scaled his own web design agency for over a decade before selling it and now teaches web designers how to build sustainable businesses of their own. In this chat, we talk accidental entrepr...

In this episode of our Founder Voice series, Abby chats to Tracy O’Shaughnessy, founder of Branding Beyond and long-time brand strategist helping commercial contractors look as good online as they actually are in real life. In this episode, Tracy shares the story that reshaped her business, along with hard-won lessons about niching, attracting better clients, and why most websites are full of word...

In this episode of our Founder Voice series, Abby chats to Alex Faiers, agency mentor and founder of Addictivity and Recsites, two agencies built exclusively for the recruitment sector. With 26 years in digital (yes, he started pre-Google), Alex has worked with over 500 recruitment agencies and is bringing all that hard-won wisdom to this week’s episode! If you’re growing an agency, leading a team...

In this Founder Voice episode, Abby sits down with David Pisarek, founder of Wow Digital and MightyNPO, nonprofit digital specialist, mentor, and all-round “let’s use tech for good” human. We get into how his agency actually started (spoiler: layoffs), why niching in non-profits was a scary-but-smart move, and why “help first, sell later” is still one of the best strategies after 10 years in busin...

Gen Z can smell fake marketing from a mile away and will scroll past you without a second thought. So how do you keep their attention? In this Content Bites episode, Mia looks at how Gen Z sees the world and what they expect from the brands they interact with. If you’ve ever thought “we’ll just do a TikTok and that should work”, this episode will gently (and not so gently) correct you. What we yap...

If your idea of “marketing to Millennials” still looks like a Facebook post from 2012, this episode is for you. In this Content Bites episode, Mia looks at what’s important to Millennials when it comes to brands, buying decisions, and trust (and why trying too hard is usually the fastest way to lose them). What we yapped about: Why Millennials don’t really do brand loyalty Where they actually spen...

In this Founder Voice episode, Abby sits down with Kyle Van Deusen – founder of Ogal Web Design and The Admin Bar, one of the biggest WordPress communities out there! We get into what it takes to keep a big community from becoming a mess, how Kyle thinks about culture, and why the best ideas usually start with “I have a problem, surely someone else has this too.” What we yapped about: Kyle’s path...

In this latest episode of our Founder Voice series, Abby sits down with Sam Sayer, founder of Detype, to talk creativity, agency life, and what it takes to build a brand with personality that still feels credible. Listen in as Sam shares how his creative brain works, why a proper discovery process is non-negotiable, and the real reason his content lands: it sounds like him. Not “LinkedIn influence...

In this first episode of our Founder Voice series (exciting), Abby sits down with Hans Skilrud (Termageddon). He’s a former agency owner, educator-at-heart, and the rare person who can talk website compliance without making you feel like you’re back in school. Hans shares the real story behind Termageddon, how they’ve built a brand with actual personality, and why good support is a bigger differen...

Gen X were “Latchkey Kids”, growing up home alone with MTV, Sesame Street, Madonna, and Nirvana while the Space Shuttle Challenger, the stock market, and the Berlin Wall all came crashing down. These tech-savvy multitaskers are no strangers to political and economic stability, and they’ve learned to question authority, mistrust institutions, and protect a healthy work-life balance at all costs as...

The Body Shop built its name on sustainability, ethical beauty, and doing things the right way. So how did it end up surrounded by so much controversy? We’re pulling back the curtain on The Body Shop, shining a light on the times that made people pause and rethink the brand’s squeaky-clean image. You’ll hear about: Why taking the moral high ground only works if you can back it up How leaning on bo...

Baby Boomers grew up balancing Barbie, colour TV, the lunar landing, and transistor radio on one hand – and the fight for Civil Rights, the Vietnam War, the Cold War, and Watergate on the other. The doors of opportunity were opening left and right, and their ambition drove them forward, even when the stakes were high. But now that they’re retiring, what’s the best way to market to Boomers? Mia say...

If your LinkedIn profile feels… fine, but it’s not really DOING anything, this episode is your new bestie. Ciara, and Riley sit down to talk about what actually makes LinkedIn work for founders and agency owners, and why “posting more” is not the whole strategy (sorry).  What we yapped about: Why LinkedIn is still the #1 place for founders to generate leads The real reason most profiles don’t...

Ever wondered how a brand with all the right ingredients can still fall flat? Today, we’re looking at the wild story of RC Cola – the underdog soda that once went toe-to-toe with Coke and Pepsi but fizzled out of the cola wars before it could properly compete. In this episode, you’ll hear all about:  RC Cola’s surprising history and early innovations Its head-to-head battles with Coke and Pep...

Should the em dash be left behind? Is it truly a red flag of AI writing? Listen to Mia's take on her beloved em dash and why she believes that no grammar should be left behind! What do you think, should we be leaving out the em dash or can we keep using it in our content?

Do you work from home? How do you find it? If you find it difficult to work from home then listen to Mia's top tips on how best to work from home. She gives excellent advice on what to do to improve your day and stay focused on your work! Listen to Mia's tips and learn how to work from home in a healthy and productive way.

Want to learn how to write a meta description? Have a listen to this content bite where Mia talks briefly about how to write a meta description and what the best approach for getting visitors to click are. Learn what the best tone and tactic is for writing meta details and if you ever have any questions - reach out! We're always here to help with all things content.

Today's Content Bite, Mia talks about what archetype she is and what archetypes she wishes she was! What archetype do you think you are? Not sure, get in touch with our team at The Content Lab and book in for a brand discovery session with us to discover you company's archetype. Archetypes are perfect for helping businesses and individuals discover how to position themselves better online. See you...

Mia talks to us about the Pine-Sol and their fantastic social media marketing tactics! Let us know if you have any favourite pieces of content marketing you've seen recently - we love to hear about fun and out there content. Join Mia next time for another content bite!

If staring at a blank Google Doc makes your brain glitch, this one’s for you. Abby and Ciara break down how to actually start creating online content – without getting lost in perfectionism, keyword stress, or copycat territory. What we yapped about: The biggest mistakes newbies make when they sit down to write The first piece of content we ever wrote How to deal with that “everything’s already be...

Booked the client, opened Zoom… and now you’re just nodding while they explain their childhood dog’s nickname? Yeah, we’ve been there. Great copy starts with a great conversation – but what happens when your kickoff call goes off the rails? In this episode, Abby, Ciara, and Riley hand out our best tips for running copywriting calls that actually get you what you need. What we yapped about: The pre...

Say “well, hello there” to Veronica – Content Lab’s newest writer, certified beach-walker, and recovering teen magazine addict. In this episode, Abby sits down for a proper chat with our resident newbie to talk about breaking into copywriting, finding your writing flow, and why lunch break dance parties (and the occasional shower) are lowkey productivity hacks. What we yapped about: The teen mags...

Ever feel like some marketing is just... manipulative? Fake urgency, guilt trips, fear tactics – yeah, we hate that too. In this episode, Abby and Kelli break down what unethical marketing really looks like, why it’s so common, and how you can grow your business without losing your integrity. What we yapped about: What unethical marketing actually looks like (and how to spot it) The fine line betw...