The Content Goodies Podcast

Feeling stuck in a copywriting rut? Abby and Mia have just what you need! In this episode, they sit down to chat about how literary devices can give your copy just the right amount of ‘oomph’. From non-cringeworthy metaphors to dad jokes that actually land, this episode has everything you need to know about spicing up your writing (without going overboard). What we yapped about: The 5 Cs of good c...

“Best cheap hotels London” doesn’t cut it anymore. Whether someone’s asking Siri, Alexa, or ChatGPT, your content needs to sound natural and answer the damn question. Abby and Ciara walk through what actually works now, how to write like a human (but still rank), and how to make friends with both algorithms and real people. What we yapped about: Voice vs. AI vs. classic Google – what’s the diff? H...

If you’ve ever been caught in revision hell, had a client ghost mid-project, or found yourself rewriting an entire site because the tone was “just off,” this one’s for you. Abby is joined by our resident “spine” (a.k.a. project manager) Riley Barry to walk through how to run a smooth, drama-free website copy process – from kick-off to sign-off. What we yapped about: The must-haves in a good copy b...

Ever read a company’s mission statement and felt… nothing? Or core values that just fall flat? Us too. That’s why this week, Abby and Ciara are here to help you come up with core values, mission, and vision statements that actually mean something – both to you and the people reading them. What we yapped about: Mission, vision, core values – what they are and why you need them. How to write them, s...

Ever thought about what it takes to create engaging content every day? Meet Laura Hand – a lover of puns and silly jokes with a passion for writing compelling copy. This week, Abby and Laura sit down to chat about how she went from working for a non-profit to jumping headfirst into the world of copywriting. What we yapped about: How she finds creativity when the inspiration well runs dry. What a c...

Want to know what it’s like to create awesome, engaging content every day? Get ready to meet Simone Smith – a certified word nerd with a serious talent for taking tricky topics and breaking them down so anyone can understand. In this episode, Abby chats with Simone about her journey from being a court reporter covering murder trials (yes, really!) to becoming a pro at turning complex ideas into co...

Want to get a behind-the-scenes look at the life of an international copywriter? Meet Kelli Cleary—a Texas native with a knack for persuasive copywriting (and an impressive green thumb). In this episode, Abby and Kelli sit down to discuss how Kelli went from working in the non-profit world to crafting beautiful blogs and compelling copy. What we yapped about: Her creative tips to overcome writer&#...

How do you take an okay first draft and turn it into a polished, compelling piece of content? That’s the magic of a talented editor and proofreader at work. This week, Abby sits down with Mia Vance, our very own in-house eagle-eyed editor, to talk about what brought her to our lovely little country, and how she got into editing and general word wizardry. What we yapped about: The subtle—but import...

Want to know what it’s really like to work as a project manager at a content agency? Get ready to meet Riley Barry—project manager, professional writer, and the person who keeps this content show on the road. This week, Abby chats with Riley about how they got into the wonderful world of copywriting and project management and what they love about working with a team of certified word nerds. What w...

Should your content charm readers or suck up to Google? Trick question—it should do both. Abby and Ciara tackle one of the most common (and confusing) questions in the content world: how to balance writing for humans and algorithms.  What we yapped about: Why people-first content beats keyword stuffing every time. How to write for real humans while optimising for SEO. Why authenticity—and leaning...

Ever wondered what it’s really like to work as a copywriter? Meet Ciara Meagher—Content Lab OG and certified word nerd. In this episode, Abby sits down with Ciara to chat about her journey from scribbling stories as a kid to strategising content for digital agencies and their clients. What we yapped about: How Ciara discovered her love of writing—and made it a career. A peek into her day-to-day as...

Meet your new favourite content podcast! What happens when a group of copywriters get behind a mic? You get The Content Goodies Podcast, sponsored by The Content Lab! Part masterclass, part therapy session, this is the must-listen podcast for anyone struggling with content—from strategy and research to writing and editing and beyond. In our 1st episode, host Abby Wood gives you the lowdown on why...