The Content Experiment Podcast

I know that creating content for your business is time-consuming. Maybe sitting down to create your next blog post or podcast episode is one big brain block for you because you don't know what to talk about. And so you don't.   Besides, you get plenty of clients from networking and referrals. You "don't need" content anyway.   Think again. Eventually, those referral and networking sources will dry...

Being a podcast guest is one of the best things you can do to elevate your visibility, but it's often something that business owners put off. But if you want to grow your audience, get in front of new audiences, build more brand and name recognition, and more, it's time to make guesting a priority.   This week on the podcast, Julie Fry of Your Expert Guest is sharing some of her best tips and tric...

Sometimes sitting down to market your business (and yourself!) feels tough because…who are you to put yourself out there like that anyway!?   I'll tell you who: You're an expert in your industry and you deserve as much success as anyone else.   But the only way you're going to really get yourself out there is by actually putting yourself out there. Getting on camera, getting on Zoom calls, posting...

Marketing can feel really challenging. There are so many places you "need" to be online and just not enough time or energy to get it done. Right?   Maybe. But what if you dialed it back and only did the things that feel good? What if you let go of needing to do #AllTheThings and instead focused on the platforms you love and where your audience is actually showing up regularly?   Sounds familiar, r...

Marketing can feel really time-consuming. If you're trying to it all or trying to do it all yourself, you leave little time to do the actual work that will keep you in growth mode. But there is a solution.   First, stop trying to be everywhere because you're wearing yourself out. And there's another solution too. You'll have to listen in to hear more!   The gist of it is this: You started your bus...

Building relationships in business is an ongoing process. It never ends, if growth is something you value. But finding the right way to connect is important. Especially with the oversaturation of content and people in the online space.   Content marketing as a standalone does not work. Business owners must connect and build relationships to complement the static content they're sharing. And this w...

Marketing can feel like a struggle for even the savviest of business owners. You start off DIYing it, then business gets busy and you let it slide. Eventually, business slows down and you know you need to get back to marketing.   In an effort to stay on top of content and marketing, many business owners hire support. And that's great for consistency, but not so great for cohesion. With too many pe...

I know you've seen the podcast episodes, blog posts and ads for online tools that all promise a quick and easy way to plan out your content for weeks, months, even years at a time. I'm guessing that's why you clicked on this episode and decided you'd give it a try.    And while I can appreciate putting together any sort of plan for the future, use caution when you plan too far in advance. In other...

Have big plans to update your content? You have all the ideas about your content but you don't know how to put those into a succinct plan to market your business. What do you create? Where? When?   Content creation is time-consuming if you're doing it yourself and expensive if you're hiring it out so you want to make sure that you're creating the right stuff. I get it, and this is one of the bigge...

Don't believe those so-called gurus who tell you that you don't need content to sell your products or services. Yes, you need content. No, you don't need to publish content daily on every single platform.    What you need though is carefully curated content ideas that help you move further into your business's mission.   This week on the podcast, I'm sharing a re-recording of an oldie but goodie....

I know what you're thinking: You're ready for a break from you podcast and can't wait for the holidays to roll around so you can skip a few weeks.   I'm ready for a break too, but my podcast will still be working for me during those slower weeks. And I recommend that you do the same!   Consistency is one big reason for this, but there are others, including routine, visibility, and, yes, people are...

The struggle is real right now to try to get the work done…both on your podcast and in your business. There's a lot of fatigue, both decision fatigue and just generally not feeling motivated to sit down and plug away.   I hear you! I think it's a case of the 2022s, but that doesn't mean that we can sit back and wait until next year to do the work.   Today on the podcast, I'm sharing some tips to m...

A lot goes into each of your guest episodes, so it's important to make the most of them. This week on the podcast, I'm sharing what to do before you interview, during the interview, and after the interview to make sure that all your time is well spent.   Mentioned in This Episode Episode 207: Where to Find the Best Podcast Guests & How to Vet Them Episode 177: Leveraging Other People's Audiences E...

Not every potential podcast guest will be a GOOD podcast guest. And I recommend being very discerning about who joins you on the microphone.    There should be a reason for every episode and that includes who you're hosting and what they're sharing. In order to find the right podcast guests, you're going to have to do a little bit of work.   This week on the podcast, I'm sharing how to find the be...

Trying to craft the perfect intro and outro for your podcast is enough to paralyze you into never publishing a single episode. Trust me, I've seen it happen. But even though your podcast episodes are technically evergreen, your intro and outro don't have to be perfect. Spoiler alert: Nothing can or ever will be perfect. Done is better than perfect in every way imaginable. That said, there are some...

Hosting a podcast isn't about encouraging listeners to buy from you. Yes, it's nice when that happens, but that's not the goal. The goal is to nurture your audience. The people who have already found you and who want to learn and grow with the information you're providing every week.   That said, podcasting is a long game. And it can feel like no one is listening or taking action. That makes it ch...

If you're a podcaster, you know the value of listeners leaving reviews on the podcast apps. That's why you ask them to in many of your episodes. But are they just sitting there, on the podcast platforms, just gathering dust?   It's time to do something with those podcast reviews!   This week on the podcast, I'm sharing five ways to leverage the reviews you have. And I'd love to hold you accountabl...

Sometimes a shift is in order. Maybe it's because what you're currently doing on your podcast doesn't resonate with you anymore or maybe you just want to try something new. (Think: Experimenting with your content!)   It's okay to make a shift on your podcast. In fact, I encourage you to!   This week, I'm sharing why you might want to make a shift on your podcast and how to do it without breaking t...

Ready for a hiatus on your podcast? I've definitely been feeling that way recently too. It takes a lot of time and effort and, frankly, it can feel overwhelming.   I'm not taking a break right now, though there's nothing wrong with a break…if you do it right.   This week on the podcast, I'm sharing why you might not want to take a podcasting hiatus and what to do if you decide to push pause for a...

If you've been listening to the big-name gurus in podcasting and online marketing, my guess is that you're doing some things in your business that don't resonate with you. Maybe they feel like too much or too little…or you just don't feel like doing something that they say you "must" do.   I'm a big believer in doing business in a way that works for you. That means letting go of the idea that your...

I love a good celebration and if 200 weekly+ episodes of the podcast isn't a call to celebrate, I don't know what is! I'm so incredibly grateful to have this platform to celebrate and connect with you, the listeners.    I never intended to start a podcast but I'm so glad I did. And on today's episode, I'm sharing what I personally have gotten out of the process…and I how I feel about publishing an...

How do you define "success"? Money? Fame? Rockin' abs? The look and feel of success is different for everyone, as it should be. But if you're feeling frustrated because your podcast isn't "successful," I'd recommend looking at it from a different angle.   The success of your podcast isn't about vanity metrics…how many downloads you're getting for each episode or the number of people who subscribe...

I think we've all bootstrapped parts of our business at some point. It makes sense to learn to do the thing yourself (and save some dough) before hiring someone to do it for you.   When it comes to podcasting, there's a huge time commitment. That means if you decide to hire it out, there's also a big financial investment.   But it's not just about time and money. There are other factors to conside...

This might come as a surprise to you, but people won't likely find your podcast without some work on your part to promote it. Long gone are the days when great SEO alone will drive people to your content.    That said, there are a lot of things you can do to make sure people are listening in. And when you set aside time to do multiple promotional activities, you'll get to steadily see your downloa...

You want to start hosting guests on your podcast but you're worried about finding the right guests for the right interviews. It's a valid concern, especially if you're relying on people who are pitching you.   Don't get me wrong, there's nothing wrong with pitching to be on a podcast or accepting pitches as guests. But you have to look for quality. You owe it to your listeners.   This week on the...