The Content Experiment Podcast

If you're seeing this right now, or listening to this episode, you're a leader. You don't have to be the CEO of a business or the head of any department. If you can lead yourself and are self aware, have a growth mindset, and have some personal responsibility, you are already a leader.   As this week's podcast guest says, you can lead from anywhere in the room. And that room can be at home, in you...

You're hiring someone to help with your marketing, content creation, and implementation. This will free up so much time so you can go on and do what you do best in your business.   But you're probably ready to hire help because you know how long it takes you to do the work. Even though you're hiring a professional who specializes in marketing and content, there's still a learning curve and process...

Are you needy? The correct answer is yes. We all have needs. Of course we have our basic needs to survive but as humans we have a lot more that we need to live our best life.   But what about in business? We have needs there too: we need to make money, we need to NOT work 14 hours a day, we need to not have too much on our plates.   This week on the podcast, Mara Glatzel shares more about what nee...

Stop trying to do it all! You do not have to be in "all of the places" to market your business effectively. And too many business owners sit paralyzed because they don't know what to create, where to publish it, or how often.   If you're a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of t...

You already know that your brand is so much more than your colors and logo. But have you done the work to ensure that your brand message is based on strategy and messaging? Your brand consists of your design, content, marketing, social media, and more. It all needs to work together with a strategy that incorporates every piece.   This week on the podcast, I'm chatting with Shaunda Head about voice...

When you create content for your business, it can serve so many other purposes than what you created it for. But there's a process behind repurposing content that you need to be aware of before you start copying and pasting or recording yourself reading your blog posts for your podcast.   There's a lot to consider, including what kind of content you want to repurpose, where it will serve you best,...

Business is down and you're feeling the pressure to diversify your revenue streams. Instead of adding another service or building a digital product, consider dipping your feet into affiliate marketing.   Whether you're an affiliate for your favorite digital software or you offer an affiliate program to your current and past clients (or maybe even some business BFFs), this is a great way to find ne...

It's easy to blame algorithms or the market for marketing that's not making the impact that you want. And maybe that's part of it, but there are probably other things going on too.    If you've ever struggled with hitting "publish" on something for any reason or you feel like you've been stuck in a marketing rut for too long, this week's podcast episode is for you.   I'm sharing 7 things that migh...

If you spend any time in the online space, you've been hearing a lot about artificial intelligence. There's a lot to digest there: the types of tools, which one works for what type of needs, etc. And even if you think you have no need for AI, trust me when I say that you do. In fact, you're probably already using it whether you realize it or not.   I was admittedly resisting AI but after hearing t...

If you're posting regularly on social media are you actually marketing your business? (Really?) My short answer is no, you're not. But it's a lot more nuanced than that.   Sure, social media creates an online presence for you. But the way most people are "doing" social media is not doing anything to help market their business. Instead, they're simply making more noise.   This week on the podcast,...

If this hasn't been your year, it's time to change things up! But how? And in what part of your business?    That's where having some clarity and business strategy comes in. Going through the motions may have worked a few years ago, but these days being really intentional about where you spend your time is the key to success.   This week on the podcast, we're talking strategy, setting and reaching...

Yes, that question mark in the title was intentional. After 10 years of being in business full time (16 years total), not every week or month or year has been great. And I want to talk about it…and keep talking about it. There's too much toxic positivity out there and not enough talking about the struggles that we all face as business owners.   This week on the podcast, I'm celebrating 10 years of...

If the universe doesn't magically create a space that's meant for you (because it won't), you create it yourself. That's exactly what Jessica Kupferman did when she and co-founder Elsie Escobar started She podcasts back in 2013 and 2014. After noticing that a lot of podcasters were men and "gurus" who were just interviewing one another, they decided they wanted to do something different.   Fast fo...

So you think it's time to bring in marketing support for your business? If you're finding yourself strapped for time or simply pushing your marketing to the back burner, you're probably right. But who you hire and how you structure the position in your business is going to have a big impact in your (and your new marketing pro's) success. It's not about finding the biggest name or the biggest agenc...

You've probably been on the receiving end of buying a course that didn't quite live up to the hype that you saw on the sales page. You didn't get the results you wanted or maybe the course took more time than you expected or you spent more than you planned because of all the "bonuses" (and fear tactics) that you were fed.   This has happened to me too! And I know way too many business owners who h...

It's not about creating more content or adding more tasks to your ever-growing to-do list. It's about doing the things that will move the needle most for you. Yes, having a platform where you can demonstrate your thought leadership (like a podcast, blog, or YouTube channel) is important, there are other things that also need to happen.   This week on the podcast, I'm sharing four things that you s...

You've heard "the fortune's in the follow-up" and this saying isn't wrong. But what do you need to follow up on and what's actually the best way to do it?   Our interactions with others are key to the stability and growth of our business. Conversations shouldn't be one-and-done; that's no way to build a relationship. Instead, we need to create systems where we're following up with people and not d...

Frustrated by how time-consuming it is to create content for your business? You're not alone. Many business owners stop creating content because they don't have the bandwidth to be consistent with it and hiring help is out of their budget.   I've talked about batching content before and creating a content plan so you know what you're creating before you sit down to do it. But there are a few more...

Money is a big source of stress for many people, business owner or not. We have habits we learned in childhood because of how our families handled money, and many of those aren't habits we'd want to pass along to our own children. And let's not even talk about the dreaded "B" word. You know the one, "If I could only stick to my budget…"   Money can hold us back in business, and I don't strictly me...

This week on the podcast, we're continuing our departure from talking about content to talk about money systems. If we don't have a good handle on our finances, it's impossible to focus on the things that matter in our business: our clients.   Last week we talked about implementing Profit First as a money system, and this week I'm talking about my own experience with Profit First…both in my busine...

Every business owner deserves to make a living wage and to have a profitable business. What's more, we need to let go of the idea that business ownership is a slog and that we have to work long hours to see a positive cash flow.   Yes, being a business owner is a challenge. But we left our day jobs so we could have more control over our time and our income. It's time to take control of our money....

Podcasters know that it takes some major investment to get a financial ROI from their time and money. And there are plenty of people out there not only making bank from their podcasts but also sharing how you can do it, too.   But before you jump into trying out make money through sponsorships and ads, listen up: Many of the strategies you hear from big-name podcasters are just unrealistic for sma...

You've heard me talk about the importance of showing up on other people's platforms. Being a podcast guest, speaking at summits, getting on stages…this is how you grow your own audience.   But equally important is making sure that these people who you're getting in front of know who you are, what you do, who you do it for, and how you can help them. Talking about this might feel uncomfortable to s...

Trust is important in every part of life, including your business. But trust goes beyond telling the truth and being authentic. It's about showing up, following through, being on time, and just generally being there for someone when they need you.   And sometimes that's really hard to do. We all have our own stuff going on and things happen that prevent us from doing the things that help to foster...

As a business owner, you're constantly growing and developing. Sometimes, maybe often, that growth comes with some imposter syndrome. You feel like you don't have the right expertise, or that no one will care. You're no expert, right?   Wrong. This week on the podcast, Ayo Bamgbose, a learning and development trainer and educator, is sharing the true definition of expert or industry leader…and I'd...