The Consistency Corner: Lightening the Mental Load of Marketing

On this week's episode of The Consistency Corner podcast, Ruthie shares her analogy that marketing is like salad, it takes time and sometimes it’s slow. We know in our microwave society everyone wants a quick fix, but with this mindset shift we dive into why you need to remember the long game...and why it's even more important in a less than healthy economy.  The secret sauce is in the c...

In this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm.  In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nai...

On episode 68 of The Consistency Corner Podcast we are talking about how systems can support you with onboarding and hiring, and why that is so important for consistency in your brand. Online business manager Tricia Tzikas shares how she supports her clients with systems, including systems to support your brand through hiring.  Tricia is an Online Business Consultant, Systems Expert, and Chief Ope...

On Episode 67 of The Consistency Corner Podcast we are talking with Manifestation expert Stephanie Keith about manifestation, overcoming fear and limiting beliefs and taking inspired action. Stephanie Keith is the founder and CEO of Law of Attraction Tribe LLC, host of the Law of Attraction Tribe Podcast, creator of the Manifest it Now app, and author of Trust the Universe. After more than a decad...

On this week's episode of The Consistency Corner Podcast I am serving as a brainstorming buddy and coach for my friend and health coach,  Kathy Mead Fronheiser. Listen in and get inspired to brainstorm your own content through brainstorming exercises that I use with my clients. Learn what you can expect to work through in a content planning session or brand audit with The Consistency Corner. ...

This week on The Consistency Corner Podcast we sit down with the founding members of The Retailer Roundtable to discuss unique holiday challenges (and solutions) for product based business. ⁠ With over 45 years of retail experience, Ruthie Sterrett, Nina Gibson and Kristin Fisher get that feeling of holiday dread. You just want to enjoy your precious summer, because you know the madness is coming....

How do you grow your business with out spending thousands on ads? Or how do you make a lasting impression on the clients you worked so hard to attract? High Touch Marketing. On this episode we are talking about high touch marketing strategies to  organically grow your business with business coach, Amanda Walker.  Amanda Walker is a Certified Master Coach who inspires coaches to become better coach...

Consistent content for your marketing helps build authority in your brand. But exactly how do you do that? On this episode, Mompreneur Guide, Megan Moran shares her framework for building brand authority to become the 'Joanna Gaines' of your world.  Megan  is not only a mom to two beautiful babies under 3 (Jack + Sophia) and a wife to the most supportive husband + business partner ever,...

When was the last time you revisited your mission statement? Do you know your brand values. Does your team? Are you using them as a filter for your business decisions? What about your idea customer? When was the last time you revisited that persona? Has it evolved? Is there more than one?  These are all questions to ask yourself when doing a Brand Audit.  And a Brand Audit is the perfect first ste...

Email marketing is one container for your content that has the power to nurture your audience (and convert them!), regardless of the ever changing algorithm on social media. But if designing fancy email content makes your head spin, you may be struggling to get consistent with using email marketing.  Enter: Conversational Email This week's episode of The Consistency Corner Podcast, we chat wi...

This week's episode of The Consistency Corner Podcast we go behind the scenes and discuss why a marketing framework matters (and what that even means), plus a peek into what I've been doing lately as I have transitioned from a corporate retail marketing executive into a freelance marketer. As I am serving new clients and putting my method to the test, I'm sharing my best practices f...

How does a busy business owner juggle the day to day running a business and marketing it at the same time? If marketing is a skill that you've found yourself avoiding, but you aren't ready to hire a full time employee to handle it, a freelance director of marketing may be the answer. This week's episode goes behind the scenes into the world of freelance marketing with Lindsay White...

When it comes to marketing your business, having systems in place can make things so much easier. And we don't just mean systems for your marketing.  Systems for your life and several aspects of your business can help you better manage your time and energy. With better managed time and energy you will be able to tackle your marketing and content strategy with consistency.  On this week's...

Your marketing plan is the bridge between the brand and the business goal.  And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business. In this episode we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan.  The Sales Equation is mad...

Learn how to use Pinterest as a small business owner, from Pinterest Manager, Chelsea Hall.  Pinterest is still such an underrated platform that has so much power for gaining leads and increasing sales for businesses of all sizes, whether you are a product or a service based business. Chelsea is a former first grade teacher turned Pinterest strategist. Helping female entrepreneurs strategically gr...

Is branding important for product based businesses?  Absolutely! In fact, I think it may be even more important than branding for service providers (only slightly though). Why? Because you can buy stuff anywhere.  Even if you have exclusive product, you do have competitors, and your brand is what creates relationships with your customers so they choose to buy from you. As a product based business...

Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Listen to this episode of The Consistency Corner Podcasting to understand the power of podcasts as part of your marketing strategy, and how you can...

With all the things business owners have to handle, figuring out where to automate is critical to getting to the next level. On this episode of The Consistency Corner Podcast we chat with Entropy Organized CEO, Katie Matusky on how to build systems into your business so that it can run without you.  Whether you are looking to automate marketing tasks, or figuring out what you can outsource, Katie...

If your brand is more than just a logo...than what is it? On this week's episode of The Consistency Corner Podcast we chat with branding expert Steph Hilfer on all the things you need to consider when defining your brand. If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim! With a backgro...

You already know there is a lot of power in language, but how do you use language that resonates with your clients to up level your copy writing? This week on The Consistency Corner Podcast, Sarah Talbert shares her top copy writing tips to connect with your ideal client. Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist tr...

Branding is defined the details, including your brand keywords and colors. This week's episode of The Consistency Corner Podcast, we dive into how to choose your keywords and colors with branding educator and photographer, Kelsey Kurtis. Kelsey is the creator of Connection-Based Branding ™  and author of “The Connection Method ®”.  Based in Washington, but inspiring boss ladies all over, Kels...

This week we are diving into one of my favorite lessons. Using Content Themes to plan your content. First of all, I love a good theme.  Fourth of July and St. Patty's day are my favorite holidays, just for the opportunity to theme it up. But aside from holiday decor, outfits and food, themes do have a place in your content planning process. When you choose 3-5 themes (or content pillars) use...

In addition to consistency there are 2 other C words that have a ton of power when it comes to growing your business. Community and Collaboration. On this week's episode of The Consistency Corner Podcast we chat with business strategy coach Holly Haynes all about how leaning into community and focusing on collaborations helped her scale her side hustle to a full time business. Holly helps fem...

How do you get great looking photos for your marketing without a photographer? ⁠ ⁠ Enter Stock Photography! ⁠ ⁠ But...how do you use stock photography to save you time when planning out your content - and not look like everyone else? ⁠ ⁠ Listen for top tips on using stock photos, and taking better photos yourself from photographer and entrepreneur Kylie Kelly.  Kylie Kelly is an Australian mama of...

The universe talks to us in whispers, and when we don't listen it talks to us a little louder.   This past month the universe has been talking a little louder, and I finally decided to listen. This week I'm sharing a real life behind the scenes updates of what has been happening as I'm building The Consistency Corner, and a sneak peek of an upcoming workshop.  Learn more at https://...