The Consistency Corner: Lightening the Mental Load of Marketing

Welcome to The Consistency Corner Podcast - I'm excited to share with you my interview with the incredible Lauren Best, a nomadic Business Experience Designer & Certified Hypnotherapist from Canada. We dig into all things aligned therapy and flow - and how you can actually experience less hustle and more flow in your business and life! During this interview we covered: - What energetic fr...

Welcome to The Consistency Corner Podcast - this week I'm chatting with the incredible Anna Burgess Yang. Anna is a former product manager turned content marketer and workflow consultant. As a self-proclaimed productivity geek, she helps freelancers and solopreneurs create better workflows through tools and automation. You're going to love this episode! During this interview we covered:...

Today we have a special guest on the podcast, Adriana Watt! She is a registered nurse, homeschool momma of four, and whole health coach, who serves weary caregivers. These caregivers can be teachers, healthcare workers, mommas, or in a ministry role. Today she's joining us to share some tips on how we can take care of ourselves when we've been taking care of everyone else (which is perfe...

This week I'm so excited to introduce you to my friend Emily Connors from The Creative Bodega! Her story is so inspiring and I cannot wait to share this interview with you, diving into all things Canva & Content Creation! During this interview we covered: - Emily's story into entrepreneurship in 2021 and the wild ride it's been so far! - Canva updates and how to stay on top of a...

This week on the podcast we're talking all about how to create a vision and mindset to fuel your marketing - perfect for the new year! I covered the following in this episode:   - When should we create a new vision for our business and our lives - Why do we need to create a vision board - The 2 questions I ask my clients before we create their quarterly content plans - The power of mindset an...

I am so excited to introduce you to my friend, Amanda Bennett. As a podcast host turned certified Pitch with Purpose Podcast Guesting Strategist, Amanda is on a mission to help mom entrepreneurs grow their audiences and build their authority through being a guest on aligned podcasts. We dig into so much during this episode, even if you've never thought of podcast guesting before - you're...

This week I'm chatting with the lovely Dr Kaylee Hackney all about how to choose your word of the year to be more intentional - fitting as we move closer and closer to 2023. In this discussion, we chatted about: - Why it's important to be intentional with your goal setting if you're trying to achieve work / life balance and life our life in alignment with our personal values. - What...

This week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you! During this interview we c...

In this episode we're going to chat all things planning for the year ahead. I covered my own process when it comes to planning which includes: 1. Using a yearly calendar to mark down 2. Brainstorm 12 long form content ideas and then start adding them to the calendar. 3. Consider a content repurposing strategy for that long form content, which can go out through your emails and on social media...

This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content market...

It is my pleasure to introduce you to the incredible Allison Cullen today on the podcast! Allison has spent the past 15 years working as both a business manager in the music industry and a business coach in the health & wellness world. With a background in counselling and certification in Human Design, she started her podcast in 2020 when the world was in a state of disarray and she knew that...

I'm so excited to introduce you to my good friend Madeline Hornung from Madsavvy VA ! In today's episode we chat all about how a virtual assistant can support your business and your marketing... and so much more! During this episode we cover: - What a virtual assistant actually does and how you get different types of VA's for different skillsets / needs.  - What questions to ask you...

In this episode I chat about how I feel about turning 40 and reflect on the books that I've read over the last 10 years that have added to my life - both from a business perspective, but also a personal one. I believe that we should never stop learning & growing and that's why I wanted to share my top 10 (well, really 11) books with you today. To sign up for the entire list of 40 Boo...

My guest this episode is Lauren Enright; a former neuroscientist and educator with over a decade of experience studying yoga and mindfulness - her coaching and programs uniquely offer a harmonious blend of science and spirituality.  Today Lauren is focused on helping women who are struggling to conceive and achieve the pregnancy and child they’ve been yearning for. Through her doula support, mindf...

2023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit! A few things I'll cover today to get you ready for...

On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fis...

In today's episode I talk with Nellie Corriveau- who helps women with phones and laptops build wealth while living their best life. She loves teaching all the fun and duplicable strategies that helped her make over six figures FAST, with very little childcare! She's here to inspire, motivate, and give key strategies to move forward with your wealthy life.  Here are some of the things Nel...

On today's episode we are going to talk through the lessons learned in making a pivot in your business, plus dig into the important mindset of having the confidence to advocate for yourself. Today's guest is  Kim Lengyel; a Parental Leave Care Coordinator. Through her experiences with 3 corporate maternity leaves, she has learned proven tactics to help parents manage difficult conversati...

On today's episode, we are going to dive into the entrepreneurial mindset when it comes to your marketing.  Our guest today is Hilary Russel- Hilary is the CEO of TRC Agency, a 7-figure digital marketing firm based in Salt Lake City, UT. She is a certified NLP Practitioner and Program Owner at Entre Institute, where she fulfills her passion for helping entrepreneurial individuals progress thr...

As I am in the thick of writing October content and planning Q4 for my clients, and my own business, I wanted too share a resource for you to use to get consistent with your marketing, even when life gets crazy.  This episode we dive into 10 things you can do to make the most of your marketing in Q4, even while you juggle all the holiday things. As a bonus, I even share tips how to get ahead in yo...

This week on The Consistency Corner Podcast we are digging into  the concept of Human Design and the power of understanding how you were uniquely designed with entrepreneur Elizabeth Lewis.  Elizabeth is a CEO, Community Leader & Mentor, Podcast Host, and Mom of Four. As the owner & founder of Detroit Mom, the co-owner of Retreat to Reclaim and Lansing Mom, and Human Design Coach, Elizabet...

As a business owner, when you are starting to grow it can feel overwhelming trying to juggle all the things. In this episode of The Consistency Corner Podcast we talk with bookkeeper and CFO,  LoriAnn Kuntz about how to understand your books to know if and when it’s the right time to invest in outsourcing. We also chat about how outsourcing bookkeeping can get you back to your zone of genius and s...

Stop looking for social media hacks when you actually need a marketing and content strategy.  Are wondering  what that even means? I teach content strategy, but content strategy is only the tip of the iceberg. First you need to focus on your branding. What’s your message, what are your brand details, what’s your mission? Then you need business goals. Metrics based business goals that you can apply...

What matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward.  Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their familie...

This week on The Consistency Corner Podcast we are talking about Facebook and Instagram Ads. I think a lot business owners get really overwhelmed when thinking about ads, so we are bringing on ad agency owner and expert, Liz Boer to discuss when and how to start running paid ads.  Liz Boer helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online...