Ruthie Sterrett | Marketing Strategist for Mom Founders

The Consistency Corner: Lightening the Mental Load of Marketing

Business EN ↓ 271 episodes

A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time. Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone. This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds. Inside each episode, you’ll get: Honest conversations about the mental load of marketing...

Author

Ruthie Sterrett | Marketing Strategist for Mom Founders

Category

Business

Latest episode

Jul 7, 2026

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Episodes

What Marketers Can Learn From the Retail Customer Experience with Kit Campoy 17.07.2023

Welcome to the latest episode of The Consistency Corner! Today I'm excited to share a conversation I had with Kit Compoy, all about the retail customer experience and what we can learn from it as marketers of our own business.  In this episode we discuss:  Kit transition from retail to being a freelance writer and what that journey looked like for her! What starting an entirely new career loo...

BONUS EPISODE: Feeling Bored with Social Media? Do These 5 Things. 14.07.2023

Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently. If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:  **Create More Than You Consume:** This does not necessarily mean creating more social med...

Lessons from a Flopped Launch 10.07.2023

Welcome back to the podcast friends! On this episode- spoiler alert-back in May I had a launch that did not go as planned and I am here to share all the failures and challenges I had, because it's not just about sharing the "highlight" reel... it's about sharing the real true life behind the scenes! I share all about: How the things that worked a year ago aren't working no...

Stop the Hustle! 3 Keys to Designing a Business Around Your Life with Amy Traugh 03.07.2023

Welcome back to the podcast friends!! I'm super excited to share this episode with you, where I chat to my new friend Amy Traugh all about how we can stop the hustle and design a business around our life - and not the other way around! But first, let me introduce you to Amy.  Amy is known as the Mompreneur Mentor. She is the founder of The Moms on a Mission Community and host of The Motivated...

Demystify AI & Reduce Mental Load with Your AI Obsessed BFF, Heather Ray 26.06.2023

Welcome back to the podcast friends! This week I'm excited to introduce you to Heather Ray, your self-proclaimed AI obsessed BFF. She is an expert at using AI to speed up your marketing and streamline your life so you can do more of what you love - so you know that this is going to be an episode not to be missed!  But first, a little about Heather. Heather is the founder of Heather Ray Brands...

Finding Your Brand's True North with Laura Davis 19.06.2023

On this episode of The Consistency Corner Podcast, we're joined by Laura Davis. Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovati...

How to Grow an Income with a Small Audience with Marion Wagner 12.06.2023

Welcome back to this weeks episode of The Consistency Corner Podcast! I'm excited that you're here. This week I want to introduce you to my friend Marion Wagner and we're going to talk all about how to grow an income with a small audience! Trust me, you don't want to miss this episode! But first, who is Marion Wagner?  Marion is a former school psychologist turned multiple 6-fi...

The Structure of a Highly Converting Sales Page with Sarah Walton 05.06.2023

Today I'm so excited to introduce you to the incredible Sarah Walton to talk all things sales pages! But first, let me tell you a little about Sarah... Sarah is an intuitive business coach and sales expert who’s been featured on The Today Show, speaks at women's conferences all over the world and has helped hundreds of women start and grow businesses they LOVE. Her specialty is making sa...

The Importance of Big Picture Visioning and 90 Day Planning with Jordan Schanda King 29.05.2023

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Jordan Schanda King to talk all about the importance of your big picture vision when it comes to 90 day planning - this is one you're going to want to take notes as you listen! Before we jump in, let me tell you a bit about Jordan. Jordan  is a serial entrepreneur and...

Using Press and PR for More Visibility with Allison Carter 22.05.2023

On this episode of The Consistency Corner podcast, I interview to Allison Carter, a Seattle mom of two, who helps female-owned businesses with PR and sales strategies. I'm so excited to bring this to you because not only do I believe in everything that Allison shares, I also know that it will help to fill the top of your marketing funnel - increasing your visibility and brand awareness. Let&a...

What the F is a Funnel: A Marketing 101 Refresh 15.05.2023

Welcome back to The Consistency Corner Podcast today!! I'm super excited to jump into this conversation all about - what the F is a funnel. Because here's the thing:  marketers throw around industry jargon all the time! I'm sure you've heard the terms: click funnels, funnel systems, automated funnels, the sales funnel, the marketing funnel... it's all a bit much right?! We...

Sales Does Not Have to Be Scary with Nikki Rausch 08.05.2023

Welcome back to the podcast friends! I'm so excited to share an interview with you today that I know you're going to get a lot out of - let me introduce to you Nikki Rausch from The Sales Maven! Nikki has the unique ability to transform the misunderstood process of “selling” and with over 25+ years of selling experience, Nikki spends her time teaching entrepreneurs and small business how...

ClickUp Hacks to Save Time In Your Marketing with Kaci Ackerman 01.05.2023

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Kaci Ackerman to talk all things Clickup & efficiency - I mean, who doesn't like saving time when it comes to your marketing! In this episode, we chatted about:  Kaci's journey and how she become the Clickup Queen! How systems can not only save you time, but a...

Digital Marketing Tips: Demystify The Tech Tools to Support Your Marketing Strategy 24.04.2023

Welcome back to the podcast! Today we're talking all about TECH. Specifically, the tech tools that support your marketing efforts - because without them, it's almost impossible to market your business effectively!  On this episode, I'll be covering:  My experience in corporate when I had to select a new email service provider and what it taught me about choosing the right tech tools...

Is Your Business Ready for Ads with Jordan Perry 17.04.2023

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Jordan Perry today - and we're going to talk all about paid advertising!  Jordan is a marketing expert and the founder of LAUNCH with Jordan, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. She thrives in helping women...

Mindset Tips to Fuel Your Marketing with Kelsea Koenreich 10.04.2023

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Kelsea Koenreich - a mentor for business owners helping them to reach their potential and live their true purpose. Kelsea went from nightly binge drinking and three arrests to becoming an author, speaker, successful entrepreneur, wife and mom of 3, her story is proof of what is possible for women...

Copy Writing Formulas to Save You Time with Kayla Ybanez 03.04.2023

It's time to meet the incredible Kayla Ybanez! Kayla is a top industry business coach and international public speaker that helps empower Network Marketers to trust that they do not need to copy their upline to have a successful Network Marketing business. Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Market...

How To Write Your Brand Mission & Values as a Small Business and Why It's Important 27.03.2023

Welcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business gro...

How To Use a Virtual Summit To Increase Your Visibility with Kylie Kelly 20.03.2023

Today I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her. In this episode we covered:  How Kylie w...

Beyond Money Mindset with Nadine Zumot 13.03.2023

I'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're go...

What The Instagram Influencers Aren't Telling You About Marketing Your Business 06.03.2023

Oh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business ! Let's dive in! I covered: - Why we need to understand the foundations and fundament...

Why Likes, Reach and Followers Don't Matter with Molly Knuth 27.02.2023

This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life al...

Building a Personal Brand with Lindsay Dollinger 20.02.2023

I'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger!   Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women...

Transforming the Blocks Holding Your Business Back with Tashina King 13.02.2023

This week I'm so excited to be bringing an interview to you with the amazing Tashina King! Tashina has over 10 years experience coaching women from all over the world when it comes to their goals and desires. She is passionate about her whole-woman approach and believes that if we can transform the foundation upon which goals are rooted, they can be reached with ease, confidence and joy! Let&...

The Success Equation for Your Marketing Results 06.02.2023

Today we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Re...

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