Ruthie Sterrett | Marketing Strategist for Mom Founders

The Consistency Corner: Lightening the Mental Load of Marketing

Business EN ↓ 271 episodes

A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time. Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone. This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds. Inside each episode, you’ll get: Honest conversations about the mental load of marketing...

Author

Ruthie Sterrett | Marketing Strategist for Mom Founders

Category

Business

Latest episode

Jul 7, 2026

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Episodes

Unfiltered Friday 10/13/23: Decoding Visual Branding with Lauren Felter 13.10.2023

In this episode of Unfiltered Fridays, we're joined by Lauren Felter - a designer who does design and teaches design to non-designers! Lauren does a great job of helping people understand branding, fonts, colors, strategy around your branding, and how to simplify your design if you need to. Today we're exploring the fascinating world of visual branding, and how to make your brand work fo...

Profit Mindset and Financial Intentionality With Carla Moats 09.10.2023

In this episode of The Consistency Corner Podcast, I'm joined by my friend, Carla Moats! Carla is a fractional CFO, a finance and strategy coach, and has spent over 30 years helping grow businesses up to 9-figures. She helps female business owners show their finances some love, and build wildly profitable businesses so they're able to achieve their dream life. And today she's here t...

Unfiltered Friday 10/6/23: Serving Others, Growing Ourselves - Balancing Entrepreneurship and Parenthood with Malia Phelps Waller 06.10.2023

In this episode of Unfiltered Friday, Malia and I are engage in a candid conversation about self-reflection, allocating your energy effectively, and the art of balancing entrepreneurship while caring for high-needs children at home. Here's a sneak peek at what we discussed: The importance of adapting your online presence to suit your current phase of life. The process of acknowledging and emb...

The Secret to High-Converting Copy in 2.5 Hours With Kris Jones 02.10.2023

In this episode of The Consistency Corner Podcast, I'm joined by Kris Jones - a StoryBrand guide & Founder of Red Door Designs. With more than two decades of expertise and a client roster that includes major brands like Nike and Adidas, she possesses an unwavering commitment to empowering women-owned small businesses, coaches, and service providers. Her mission is to provide them with com...

Unfiltered Friday 9/29/23: The Power of Energy and Living Intentionally With Emily Bowie 29.09.2023

In this episode of Unfiltered Friday, Emily and I delve into the intricate relationship between our personal lives and professional endeavors. We're jumping into the evolving landscape of entrepreneurship and the shift from relentless hustle to strategic living.  Here's what we talked about: How prioritizing strategic living can lead to better mental health, increased productivity, and s...

Quarterly Content Planning Masterclass 25.09.2023

Welcome to another episode of The Consistency Corner podcast! This episode is a little different from what we've done in the past - I'm going to be sharing a live recording from a masterclass I taught on repurposing your content and planning content by quarter. As we're heading into Q4, now is the perfect time to start penciling in your outlines for next year, and start being intent...

Unfiltered Fridays 9/22/23: The Power of Memberships and Accountability With Jessica Smith 22.09.2023

I'm joined by my friend Jessica Smith in this episode of Unfiltered Fridays, and we're diving into the world of memberships, the importance of leveraging your network, and supporting fellow entrepreneurs. Jessica shares her passion for creating a membership platform that provides ongoing support for clients, emphasizing the importance of continuous growth and community in health and busi...

Could AI Be Your Marketing Assistant with Hattie Dunstan 18.09.2023

We're back with another episode of The Consistency Corner Podcast! This week I'm joined by my friend Hattie, and we're walking through the balance between harnessing AI's potential and preserving human creativity. Before we dive too deep into it, let me introduce you to Hattie! Hattie is a Facebook Ad strategist with an obsession for using AI to to make marketing easier, faster...

Unfiltered Friday 9/15/23: Setting Boundaries for Coaches and Service Providers with Holly Haynes 15.09.2023

In this episode of Unfiltered Fridays, I'm joined by my friend Holly Haynes, and we're talking all things boundaries in business! Holly shares valuable insights on how to manage your energy, maintain your boundaries, and navigate the challenges that come with coaching. Here's what we chatted about: The role of coaches in their clients' success: coaches can't control outcom...

Tips for Effective Email Copy Writing with Jenny Roth 11.09.2023

Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!   Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of...

Unfiltered Fridays 9/8/23: The 3 Pinned Posts You Need On Your Instagram Profile 08.09.2023

In this episode of Unfiltered Fridays, we dive into a game-changing Instagram strategy - the Instagram Three-Grid. Ruthie explains how you can utilize just three posts on your Instagram profile to tell your story, highlight your offers, and build authority in your niche. Discover the power of using your Instagram as a mini-website and ensuring that your ideal clients and visitors know exactly who...

What's New In Paid Social With Jennifer Spivak 04.09.2023

In this episode, we're joined by Jennifer Spivak, the mastermind behind Ad Girls, a female-focused Facebook and Instagram advertising agency. Affectionately known as the "Conversion Queen" by Forbes, Jennifer is on a mission to amplify women's voices in the world through Facebook ads. With a track record of generating over $50 million for her clients, she certainly has the expe...

Unfiltered Friday: How to Step Away From Social Media with Amy Mills from Create Bakery 01.09.2023

In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level. Here are some more details on what w...

Preparing Your Website and Marketing for the Holidays Now with Erin Alexander 28.08.2023

We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is wha...

Unfiltered Friday 8/25/23: A PSA from Creative Service Providers with Madeline Hornung 25.08.2023

This episode of Unfiltered Friday is a conversation with my friend and Creative Agency Owner, Madeline Hornung.  We chat about the creative process, what it's like to find and support ideal clients and what we wish clients knew about working with an agency partner.  Madeline is a boy mom and fellow retail veteran who built her business to support other bad ass women in business with creative...

What the Heck Is a 9 Grid? 21.08.2023

This weeks episode is ALL about the 9-Grid, and you are not going to want to miss this  because I share some bonus tips and some insider secrets that if you decide a nine grid is right for you, you're gonna wanna know. We're gonna talk all about what the nine grid is, who it benefits, how you can use it as part of your overall marketing plan.  If you're not posting at all, it lets y...

Unfiltered Fridays 8/18/23: Shopping Tips with Jenny Zook 18.08.2023

In this episode, we are joined by the fabulous Jenny Zook, a fashion and style expert, to discuss authenticity, personal growth, embracing change, and how all these elements reflect in our fashion choices.  Here is what this episodes unfiltered conversation looked like: How to be authentic & gradually becoming bolder and spicier. The contrast between professional and personal selves, and the m...

Setting Boundaries in Business with Penny Cook 14.08.2023

Welcome back to another episode of The Consistency Corner Podcast! Today I'm excited to introduce you to my guest Penny Cook and we're going to be diving into the world of setting boundaries - something that I know you need to hear about! But first, let me tell you a little bit about Penny! Penny is a entrepreneur and high performance coach, helping mompreneurs achieve their dreams while...

Unfiltered Fridays: Mentorship and Learning to Trust Your Gut with Georgie Bryant 11.08.2023

We are back with another episode of Unfiltered Fridays! Georgie Bryant joins me this week- Georgie is a life coach for mothers and helps them find a balanced routine that accommodates work, life, chores, and hobbies. As a mom herself, Georgie has personal insights into the cognitive challenges faced by mothers and shares some helpful strategies to manage it all.  In this episode Georgie and I talk...

Mastering Content Repurposing for Effective Marketing 07.08.2023

Welcome back to the Consistency Corner Podcast - today we're going to be talking all about how you can master the art and science of content repurposing for effective marketing! I want to share with you my thoughts on how you can repurpose your content to create impactful, fresh content without feeling stuck in a relentless cycle of content creation.  I can't wait to share this episode w...

Unfiltered Fridays: The Art of Juggling Motherhood and a Career with Britt Ramsey 04.08.2023

On this episode of Unfiltered Fridays my friend Britt Ramsey is here to chat about all things motherhood and business and how challenging the juggling act can be! It isn't always talked about but we get into the facts and honesty around being a business owner and a mom.  Here is what we walk through in today's episode: The Juggling Act: Brittany shares her current approach to life, takin...

Attracting Quality Clients Using Your CEO Image with Jamay Fisher 31.07.2023

Welcome back to another episode of The Consistency Corner Podcast - and another special guest I'm so excited to introduce you to. Jamay Fisher is a PR professor and lifestyle coach. In her business, Leading Lavishly, she helps women become the CEO of their life and turn their dream goals into results. Her expertise is particularly in supporting women to grow wealth and launch into luxury - mo...

Unfiltered Fridays 7/28/23: My story of motherhood and entrepreneurship 28.07.2023

Today's unfiltered Friday conversation is a recap of Ruthie's journey in entrepreneurship and as a mom. We dive into: - The "corporate" days: A blast from the past as she reminisces about her corporate life, and how becoming a mother ignited her quest for a better work-life rhythm. - The birth of The Consistency Corner: Hear the heartwarming story of how her son, Noah, inspired...

Momentum Restart and 90 Day Calendar Planning with Amber Bibelheimer 24.07.2023

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Amber Bibelheimer to talk all about how you can implement 90 day calendar planning into your business - this is one you're going to want to take notes as you listen! Before we jump in, let me tell you a bit about Amber. She is on a mission to take the pressure off of C...

Unfiltered Fridays 7/21/23 21.07.2023

Welcome to our first ever episode of The Consistency Corner's Unfiltered Fridays.  I'm really excited today to have my friend, Kathy , on the show as a co-host, and instead of a traditional interview style podcast that we do a lot here, Kathy and I are just gonna have a conversation. She's one of my friends, and I had this idea last week. I was actually on a walk, which  we'll...

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