The Consistency Corner: Lightening the Mental Load of Marketing

Welcome to the very LAST Unfiltered Friday of The Consistency Corner Podcast! In this episode, we're reflecting on the past year, and I'm sharing my goals and strategies for 2024! We're discussing the importance of revenue and offers, the need for a clear marketing strategy, and the process of choosing a word of the year. I'm also giving you the inside scoop on what's to c...

In this episode of Unfiltered Fridays, I'm having a candid conversation with my friend, Theresa Lear Levine, founder of Becoming More Me, about her journey as an entrepreneur. We're covering everything from nervous system regulation, to celebrating wins, to Theresa's journey when writing her book! Theresa also shares her experience of being diagnosed with ADHD later in life and how...

Welcome back to The Consistency Corner Podcast! In this special solo episode, we're talking all about whether or not it's time to hire a social media manager. We're diving into the role of a social media manager, the benefits of hiring one, and the level of involvement still required by you as the business owner when it comes to content creation and taking care of your clients. You...

Get Marin's FREE Financial Freedom Workbook here! Join the next Marketing Mixer , a virtual networking event for mom founders.  Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett @theconsistencycorner

Welcome to another episode of Unfiltered Fridays! I'm so excited to have Marin Laukka joining us today to discuss the weight of making investment decisions and the comparison cycle that often arises in the online space. We're walking through some simple steps to navigate the analysis paralysis that can occur when making financial decisions, as well as the importance of considering your t...

Welcome back to The Consistency Corner Podcast! I'm so excited to welcome our guest, Kristine Barvike - a podcast guesting expert and strategist, and founder of the Podcast Growth Agency. In this episode, we're discussing the importance of having a strategy behind podcast guesting and how it can be impactful for business growth. Kristine shares her three-step formula for creating a succe...

Welcome to another episode of Unfiltered Fridays! Today I'm sitting down with my friend, Kristin Fisher, and diving into the power of meaningful gifting in business. We're talking all about how intentional gifting can set your brand apart, creating a lasting impression on your clients, and how outsourcing gifting to experts aligned with your brand will save you time while ensuring a cons...

In this episode of The Consistency Corner Podcast, we're embarking on an insightful journey into the world of streamlined funnels and automation! Join me as I sit down with Angela Tan, the mastermind behind The Systems Rx, a tech and automation specialist dedicated to simplifying the daunting world of digital business for entrepreneurs. Together, we're exploring Angela's innovative...

In this candid and insightful episode, my friend, Heather and I discuss the art of annual planning, and share how Post-It Notes have revolutionized how we strategize and navigate the year ahead! Join us as we delve into the necessity of structure, discipline, and understanding individual energy flows in achieving ambitious goals. From managing calendars to embracing small steps toward strategic mi...

In this special episode of The Consistency Corner Podcast, we're diving into the nitty-gritty of content planning for Q1 and beyond! I'm sharing actionable steps to map out your content calendar strategically, ensuring intentional and effective content creation for the upcoming year. What are you waiting for? Let's get started! Here's a peek into what we covered in this episode...

Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penci...

In this episode of The Consistency Corner Podcast, I'm joined by the founder of FemForce, Stacey Poterson! Forging her own path in the photo industry and doing what no photographer has done before, Stacey has created a non traditional approach to getting fresh new photos for social media every month. She re-designed her photography business to fit family life & motherhood and started FemF...

I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this e...

Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)! Monica left her corporate j...

In this special episode of Unfiltered Fridays, we're peeling back the curtain on a live Instagram 9-Grid Strategy Session with my friend, Kathy Mead Fronheiser. You'll get a behind-the-scenes look at how a strategy session works and the questions asked during the process, so you know what to expect should you choose to work with me! Kathy shares her insights and experiences as a health a...

In this episode of The Consistency Corner Podcast, we're joined by Loic Alix-Brown - the founder of Flick Social! Flick once started as a side project that evolved into a powerful scheduling tool for social media management, focusing on utilizing AI to assist small business owners. Join us as we explore the dynamic world of social media, brand identity, and the creative process. Let's ju...

In this short and sweet episode of Unfiltered Fridays, we're diving into the fascinating world of brand evolution and pivots. I'm sharing my personal journey and insights into how brands change and adapt over time. Business transitions are NORMAL and are to be expected as we grow and evolve. It's all about how we use our content to express any pivots or evolution that arise. So let&...

In this episode of The Consistency Corner Podcast, I'm joined by Cara Steinmann - the founder of the Ravel Collective and host of Ravel Radio. Cara specializes in assisting female service-based entrepreneurs in assisting strategic networks, offering them guidance on building connections that result in valuable referrals, creating an exponential effect. In today's conversation, we explore...

In this episode of Unfiltered Fridays, we're joined by Katie Monroe - founder of Kreate Photography, Kreate Collective - her coaching/mentorship company, and Katie Monroe Brand Photography. Today we're diving into an unfiltered conversation about what it takes to build, pivot, or add onto your business in the midst of already trying to run it successfully. Ready to dive in? Here's a...

In the 5th and final part of our Instagram 9-Grid Series, we're focusing on what happens AFTER you create your Instagram 9-Grid. How to design and post it effectively, manage other marketing strategies, and when to revisit your grid content and examine your metrics. The Instagram 9-Grid strategy is all about gaining back your energy and boosting productivity while creating content that nurtur...

In Part 4 of our Instagram 9-Grid series, we're debunking some of the myths and misconceptions surrounding the Instagram 9-Grid strategy. Before we dive into the world of social media, we're taking a moment to talk about managing your energy around social platforms. While there's value in social media, it's crucial to use it wisely and not let it consume your precious time and...

In Part 3 of our Instagram 9-Grid series, we're jumping into a critical decision for business owners: Should you hire a social media manager, or is the Instagram 9-Grid strategy a better fit for you? First, a quick disclaimer: I operate a marketing agency and provide social media management services for my clients. I've witnessed the common pitfalls business owners face when hiring socia...

In Part 2 of our Instagram 9-Grid series, we're diving into the question of: "Who exactly benefits from the Instagram 9-Grid strategy?" This powerful approach can help relieve the guilt of inconsistent posting and the pressure to maintain a professional social media presence as a business owner. Let's explore how the Instagram 9-Grid can work for different types of businesses a...

In this special five-part mini-series on The Consistency Corner Podcast, we're delving deep into the revolutionary concept of the Instagram 9-Grid strategy – a game-changing approach that's liberating business owners from the never-ending social media grind. Are you ready to step away from the social media chaos, regain your time and energy, amplify your brand, and let your content work...

In this episode of The Consistency Corner Podcast, I'm joined by my friend, Tessa Guevara! Tessa is a certified nutritional therapy and restorative wellness practitioner, a life, health, and fitness coach, and a cancer survivor. Today she's sharing all about the power of feeling your feelings, how to stop running from them, and how to show up as the best version of yourself. This isn&apo...