The Consistency Corner: Lightening the Mental Load of Marketing

As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business. Takeaways The importance...

The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the...

Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life. What You'll Learn: The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for b...

Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing...

Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system...

In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses: The importance of understanding your business chapter and not comparing it to others'. Key considerations for...

In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand val...

In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing...

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect...

In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence.  Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for h...

Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success.  In this episode...

Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting...

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it AL...

Welcome back to the Consistency Corner Podcast! In today's solo episode, we're diving into the intricacies of business strategy, from the concept of aspirational pricing to crafting effective marketing plans. Tune in as we explore how having more fun in business can pave the way for attracting aligned clients and achieving sustainable growth. In this episode, you'll learn: The impor...

Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth. In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching...

In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way. Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well...

Welcome back to another episode of The Consistency Corner Podcast! I'm so excited to have my friend, Camille Walker join us as we dive into the intricacies of hiring help for your business! Camille, a seasoned entrepreneur, shares invaluable insights on leveraging strengths, embracing risk, and prioritizing family while growing a business. Tune in to learn about the importance of resilience,...

Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with Y...

Welcome back to The Consistency Corner Podcast! We're thrilled to welcome back Lindsay Dollinger - a high school Spanish teacher and seasoned business coach! Join us as Lindsay shares her fascinating entrepreneurial journey. She dives into how she balances her teaching job with her thriving online business, and shares the key principles that have guided her to success. In this episode, we cov...

In this eye-opening episode of The Consistency Corner Podcast, I'm diving deep into the importance of valuing talent and paying people what they're worth in today's economy. We're touching on the topics of capitalism, the gender pay gap, the patriarchy, and self-worth in the professional sphere. If you take away one thing from this episode, let it be this: Know your worth and b...

In this episode of The Consistency Corner Podcast, I'm sitting down with research scientist turned burnout and stress management coach, Ellyn Schinke, to bring light to the reality of business owner burnout. Ellyn shares her personal experience with burnout and how it led her to become a burnout coach, and discusses the signs that you can look for if you think you may be experiencing burnout....

In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting e...

Welcome to another episode of The Consistency Corner Podcast! In this episode, we're sitting down with Liz Nickson, a powerhouse brand copywriter, about the importance of how you say things rather than what you say. Liz shares invaluable tips on perfecting your messaging, crafting killer copy, and speaking a language that truly resonates with your audience. Join us as we delve into the unique...

Welcome the first Thursday Thoughts episode of The Consistency Corner Podcast! Today I'm unraveling the reasoning behind the podcast's evolution, from the "why" behind our shift from Unfiltered Fridays to Thursday Thoughts, to the core strategies driving our content. This episode marks not just a shift in schedule, but a strategic pivot toward more intentional, focused content....

Happy New Year! In the first episode of 2024, we're talking with Elizabeth Averyanova, a web designer and brand strategist, about creating an amazing branded client experience! We're discussing the importance of understanding the client journey, the common mistakes people make in branding, and tips for improving the overall experience in order to attract high-quality leads and convert th...