The Consistency Corner: Lightening the Mental Load of Marketing

Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you. We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner , whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe...

If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?” This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your ba...

Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention. Join th...

Ever feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing. This week, Ruthie is joined by Kelly Hubbell, founder of Sage House, a company helping busy moms reclaim their time, energy, and mental clarity by building household systems and outsourcing the invisible load...

What if a t-shirt could start a healing journey? In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported. We t...

Is social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to delegate. This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward conten...

In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms. We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a...

Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses. If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks do...

Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, n...

What’s REALLY Going On With the Instagram Algorithm? Episode Date: April 8, 2025 One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar? In this episode of The Consistency Corner , we're diving into what’s really going on with the Instagram algorithm in 2025 , why your Instagram reach is down , and how to shift from “hope and post” to a real Instagram content strategy that ge...

Are you ready to grow a business that markets to moms without social media draining your energy?   Hey there, I’m Ruthie Sterrett , founder of The Consistency Corner , a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow you...

In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary . She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women. Ruthie emphasizes the need for alignment in bus...

Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance. In this conversation, you'll discover: Why taking radical responsibility for yourself is the key to thrivin...

In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals. In this episode, we explore: Amanda's journey from corporate layoff to successful entrepreneurship The power of consistency...

In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importanc...

In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise. Key takeaways: The power of tutorials in building a loyal audi...

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth. Key takeaways:   Leveraging YouTube for passive income generation The power of live streaming for service providers Creating engaging content wi...

In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an ent...

Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your mark...

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success. Trends Covered:  The rise of shorter podcast...

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a...

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular ref...

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast. In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social...

This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results. Takeaways Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary. Understand the success equation and its application to marketing funnels and sales equations. Recognize the importance of tim...

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast. In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs...