The Conscious Practitioner: Inner Work & Success Strategies for Massage Therapists to Reignite Passion, Align with Purpose and Overcome Burnout

What if burnout, stress, and self-doubt weren’t caused by your job—but by your thoughts about it? As massage therapists, we often blame burnout on long hours, demanding clients, or financial struggles. But what if the real issue is the way we think about these challenges? In this episode, certified facilitator Heidi Gedlaman introduces us to The Work of Byron Katie—a simple, powerful process to qu...

What if the biggest thing holding you back isn’t your circumstances—but the subconscious patterns you don’t even realize are running your life? So many of our struggles—whether it’s burnout, fear, or self-doubt—stem from deep-seated subconscious beliefs that keep us stuck in loops of behavior. In this episode, transformational coach Nikki Nicholas shares how NLP, hypnotherapy, and mindfulness can...

Are you a massage therapist feeling stuck, burned out, or searching for ways to reignite your passion and purpose? In this episode, we dive into the world of massage therapists and wellness practitioners, exploring how to overcome burnout, align with your purpose, and create a fulfilling, purpose-driven career. Whether you're a new therapist or a seasoned professional, this conversation offers pra...

Struggling with insomnia or helping clients who can’t sleep? Discover how to unlock the secrets of better sleep for yourself and others! In this episode, Jess sits down with sleep expert Mary McLeod to explore the fascinating world of sleep and how it impacts overall health. Whether you’re a massage therapist, wellness practitioner, or someone looking to improve your own sleep, this conversation d...

What if you could transform your massage sessions into unforgettable, deeply relaxing experiences—for both you and your clients? In this episode, Jess and Geri dive into the evolution of the groundbreaking course, Relaxation in the Brain , and its signature technique, Mindful Meditation Massage . They explore how this approach goes beyond traditional massage techniques to address stress, burnout,...

Are you undervaluing your work as a massage therapist? Discover how small changes can elevate your practice and your pricing! In this episode, Jess and Breanne dive into the lessons learned from Breanne’s year-long project, where she experienced 12 different massages at various price points. From the infamous “olive oil incident” to discovering what truly creates value for clients, this conversati...

What if your clinic space could do more than just look good—what if it could transform your client and clinician experience? In this episode, Jess sits down with Nina and Meg, physiotherapists turned interior designers, who are revolutionizing wellness spaces through their company, Articulate Design Co. . They share how thoughtful, intentional design can reduce burnout, improve clinician retention...

What if sound could do more than relax your clients—what if it could transform their lives and yours? In this episode, Jess and Erin explore the profound world of sound healing and its integration into wellness practices like massage therapy, acupuncture, and more. Erin shares her journey into Acutonics , a system that uses sound frequencies to harmonize the body, mind, and spirit. Whether you’re...

What if you could combine yoga-inspired techniques with massage therapy to create a more effective and personalized practice? In this episode, Jess sits down with Chad Friel, a massage therapist, yoga instructor, and educator, to explore the intersection of massage therapy, yoga, and wellness. Chad shares his journey from competitive running to becoming a massage therapist and yoga teacher, and ho...

What if the key to building a thriving wellness practice was as simple as one word: FOCUS? In this episode, Jess sits down with Anna, an acupuncturist, clinic owner, and coach, to explore her journey from starting a practice in her spare bedroom to leading a thriving multi-practitioner clinic. Anna shares her hard-earned lessons on building a sustainable business, hiring the right team, and transi...

What if your practice could evolve beyond the treatment room, giving you more freedom, impact, and fulfillment? In this episode, Jess sits down with Jeremy Cornish, acupuncturist, mentor, and founder of Modern Vitality and Damn Good Doctors Club , to explore the transformative journey of wellness practitioners. Jeremy shares his unique path from martial arts to acupuncture, his insights on intuiti...

What if the wellness industry isn’t as sustainable as it seems—and what can practitioners do to thrive in it? In this episode, Jess sits down with Max Morin, a former wellness practitioner turned business consultant, to explore the realities of the wellness industry. Max shares his journey from personal trainer to clinic owner, the challenges he faced, and why he ultimately left the industry. Toge...

What if your biggest challenges as a massage therapist could become the foundation of your success? In this episode, Jess sits down with Pamela, a seasoned massage therapist, clinic owner, and entrepreneur, to explore her inspiring journey from injury to thriving practice. Pamela shares how her personal healing journey, including overcoming a brain injury and childhood trauma, shaped her approach...

What if your voice could be the key to unlocking deeper connections, emotional healing, and professional success? In this episode, Jess sits down with Laurann, a voice and communication coach with a fascinating background in acting, massage therapy, and yoga. Laurann shares her journey of overcoming personal trauma, including juvenile arthritis, anaphylactic experiences, and a life-changing car ac...

What if your career path wasn’t a straight line, but a winding journey that led you to your true calling? In this episode, Jess sits down with Todd Strong, a self-described “Renaissance healer” whose career spans nursing, welding, yoga, Chinese medicine, massage therapy, and hypnotherapy. Todd shares his fascinating journey of burnout, rediscovery, and transformation, offering insights into how hi...

What if the true power of massage therapy isn’t just about fixing injuries, but about creating a space for deep relaxation and nervous system regulation? In this solo episode, Jess shares a deeply personal and thought-provoking exploration of the massage therapy industry. From reluctantly entering the field to becoming an educator and advocate, Jess reflects on a 10-year journey that revealed the...

What does it take to build a 26-year career in massage therapy, working with everyone from professional athletes to Cirque du Soleil performers? In this episode, Jess sits down with Mike Stone, a massage therapist, educator, and industry veteran with a fascinating journey. From his early days as a kinesiology student writing a thesis on acupuncture to working with the Jamaican bobsled team, the Al...

What happens when a massage therapist with over 20 years of experience transitions into the world of insurance? Debbie Shearer’s story is one of resilience, reinvention, and finding new ways to support wellness practitioners. In this episode, Jess sits down with Debbie Shearer, a former massage therapist turned insurance advocate, to discuss her fascinating career journey. Debbie shares how an une...

What do The Karate Kid, yoga, and miracles have in common? For Michelle Mattern, they’re all part of her inspiring journey into the world of healing and wellness. In this episode, Jess sits down with Michelle Mattern, a massage therapist, yoga teacher, and Reiki practitioner with a passion for blending Eastern and Western healing practices. Michelle shares her unique story, from being inspired by...

What happens when a musician, artist, and educator discovers the transformative power of touch? For Brian Cook, it sparked a 35-year journey into massage therapy, movement, and connection. In this episode, Jess sits down with Brian Cook, a massage therapist, Qigong practitioner, and lifelong learner who has been in the wellness industry since 1987. Brian shares his fascinating journey from growing...

What does it take to build a thriving, niche wellness clinic focused on the lymphatic system? Robin Devine, affectionately known as the "Lymph Lady," shares her inspiring journey of passion, persistence, and purpose. In this episode, Jess sits down with Robin Devine, a massage therapist, educator, and clinic owner who has dedicated her career to the lymphatic system. Robin shares how she discovere...

What if movement could be the key to healing trauma, building resilience, and reconnecting with your body? In this episode, Jess sits down with Rebecca, a movement practitioner and wellness coach with a background in trauma and crisis work. Rebecca shares her inspiring journey from working in women’s shelters to building her business, Boundless, where she helps clients use movement, mindfulness, a...

On this episode of AIM In Practice, we take a trip to a dome lined with aluminum to learn about disconnection from external stimuli and reconnecting with ourselves. We also talk about the importance of taking care of one's body, authentically connecting with oneself and nature, and the benefits of being self-sufficient. Our guest, a reiki master and massage therapist, shares their passion for...

What happens when you combine mindfulness, meditation, and massage into one transformative experience? Geri’s innovative approach is changing the way we think about relaxation and healing. In this episode, Jess sits down with Geri, a massage therapist, yoga teacher, and meditation practitioner who has developed a unique modality called Mindful Meditation Massage . Geri shares her journey from grow...

What if sound could do more than just relax you? What if it could transform your consciousness, heal your body, and reconnect you with your true self? In this episode, Jess sits down with Erin Taylor, a practitioner and educator in Acutonics, to explore the profound power of sound healing. Erin shares her journey from Chinese medicine to discovering Acutonics, a system that combines sound, sacred...