The Colin and Samir Show

Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them. What you’ll get in this episode: The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH s...

We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effe...

Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagr...

Live from the LinkedIn Lounge at Cannes Lions, we break down why traditional advertising is broken and what's actually working today. Spending millions on a single, polished TV commercial doesn't work anymore—it just gets lost in the noise. We sit down with creator Anthpo, Ramp’s Kendall Hope Tucker, and Adobe’s Lara Balazs to look at how real brands are catching people's attention by being entert...

Today on The Colin & Samir Show we sit down with Markiplier and YouTube's Tim Katz, live from the Fox Studios lot in front of 650 creators at Press Publish LA: The Hollywood Creator Summit. After more than 15 years building one of YouTube's most personal channels, Markiplier put Hollywood on notice with Iron Lung, the horror film he financed, wrote, directed, and starred in. The film pulled in clo...

This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier's Iron Lung ($52M independently). From a 16-year-old YouTuber landing an A24 deal to creators outperforming major studio releases, these stories reveal what happens when internet-native storytellers b...

Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the internet. We also discuss the launch of his longform show Keep the Meter Running on YouTube. Kareem shares his pov on the future of attention and what it means to build a "show" in the modern media lan...

Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we explore why Mark is spending tens of millions to replace outdated classroom videos with free, high-production STEM content for teachers. We also dig into YouTube vs Netflix and the growing scale of th...

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one idea: “seek discomfort” the belief that the best moments in life exist outside your comfort zone We’ve known Thomas Brag for years, watching his journey up close, and this is his third time on the show...

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is...

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turning fame into an assembly line, AI video hitting mainstream audiences and getting banned at the same time, and the gamification of literally everything — from war to the Oscars. Plus, why the backlash...

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury found YouTube and Meta negligent not for the content on their platforms, but for how those platforms are designed. In this episode, we explore the case, the legal shift it represents, and why it may mark the...

This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No production team. It became the #1 podcast in the UK, beating ABC News, the BBC, and Audible — and he was doing about 5% of the work. In this episode, Samir sits down with Adam to break down exactly how h...

COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going? In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the top....

Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view monkey channels to unhinged AI VTubers making $400,000 a month. As AI becomes indistinguishable from human creators, we discuss the looming threat to authenticity and the individual creator. We break dow...

Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually is (and what it isn’t). Why Netflix didn’t ask for a pilot. Why Salish, not a show, was the bet. And what it means when a streaming platform starts backing creators the way Hollywood used to back talen...

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audie...

James Pumphrey and Jesse Wood helped build Donut Media into one of the most influential YouTube brands of the last decade. Then they walked away and started over. In this episode, they join us to break down what they learned building inside a YouTube incubator, what changes when a channel becomes a company, and what they’re applying now as the co-founders of Speeed. We dive into the structure of g...

We recorded this episode from Big Sky, Montana at the annual Spotter Creator Summit - four days with some of the top creators in the world talking about where this industry is actually headed. And one idea kept coming up over and over again: We’ve officially entered the era of abundance. There is more good content, more creators, and more competition for attention than ever before. Streamers are c...

In this episode, we break down our 2026 creator economy predictions and debate what we’re in and out on. From video podcasts and AI-generated content to creators working with streamers, the rise of IRL events, and how attention is changing online. We talk about why loyalty to creators is breaking, why summarization and AI tools are reshaping how people consume content, and why entertainment and pe...

Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI. In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy. We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated to...

Something strange is happening in media: you can now bet on everything. News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video. In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major media companies, and into creator culture. We explore how this shift changes incentives, rewrites the rul...

Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are moving offline, what it says about the volatility of digital media, and where the creator business model is...