The Colin and Samir Show

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete...

Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025. We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to share and grow. We also talk through revenue on Instagram and what we're seeing on the platform. Learn more about your ad choices. Visit megaphon...

Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour birdwatching documentary he made with his brother. It cost him $16,000 and he uploaded straight to YouTube with the ads turned off. It reached millions of people, built a community around his work, an...

You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an...

Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is rep...

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464 Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy. Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions. Try out Copilot here: https://aka.ms/CopilotHome Check ou...

On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions. Check out Epidemic Sound: https://share.epidemicsound.com/colinandsamirSEP25 Use code COLINANDSAMIR for 50% your first two months Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from the ground up. Michelle also opens up about her failed Emmy campaign, the line between YouTube and Hol...

Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes of the best advice from The Colin and Samir Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view channel without Netflix or HBO, why stand-up comedians are some of the best observers of the human condition, and what creators can learn from the way he writes, performs, and publishes at such a rele...

Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him uneasy. He explores the line between conversation and spectacle, and what it means for the future of YouTube content. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for creators, culture, and the future of the internet. Mustafa shares how his journey from running a juice stand in Camden Market to building one of the world’s leading AI companies has shaped his view of t...

Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey. On this episode of The Colin and Samir Show, we talk with Nick about how he went from studying at Harvard to building a global audience by making cooking fun, fast, and entertaining. We dive into how...

In this episode, we catch up with Ryan Trahan midway through 50 States in 50 Days—his most ambitious YouTube series yet. Ryan breaks down how he's producing 20–30 minute daily videos while traveling to a new state every day, all to raise money for St. Jude (over $3.6M so far). We talk about building repeatable formats, interactive storytelling, and why this feels like YouTube’s version of “waterco...

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares why Twitch isn’t trying to compete with YouTube, how the platform supports community-driven creators, and what really happened with those exclusive Twitch contracts. Learn more about your ad choices. Vi...

Check out Epidemic Sound and get 50 in Five: https://share.epidemicsound.com/colinandsamirJUN25 YouTuber Anthony Potero aka Anthpo is one of the brightest minds when it comes to storytelling on the internet. He's responsible for the Timothee Chalamet Lookalike Contest, Cheeseball Man, and Kid with Crocs Learn more about your ad choices. Visit megaphone.fm/adchoices

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to...

Thanks to Lexar for sponsoring this episode On this episode of The Colin and Samir Show, we sit down with Niko Pueringer—co-founder of Corridor Crew, the minds behind VFX Artists React, one of YouTube’s longest-running and most beloved formats. With over 16 million subscribers across their channels, Corridor has cracked the code on how to blend filmmaking, format creation, and internet culture. We...

Subscribe to the Publish Press to find out about Press Publish NYC. In this episode we're going to be breaking down the 3 Trends shaping the Creator Economy in 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on The Colin & Samir Show we're dissecting Luke Nichols (Outdoor Boys) decision to walk away from 15 million YouTube subscribers at the peak of his career. Then we give our takeways from last weeks YouTube Brandcast event, helping to make sense of where YouTube is heading as a platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the Colin and Samir Show, we speak with Reid Hoffman — LinkedIn founder, OpenAI investor, and now one of the first people to launch an AI version of himself. We interview both Reid AI and the real Reid to explore what AI means for the future of storytelling. We dive into the biggest questions facing creators today: Will AI help us scale or replace us? What happens to trust in an...

This week on the Colin and Samir Show, we explore the Creator Camp Film Festival—a new experiment in creator-led cinema organized by Max Reisinger. Creator Camp is building a new economic model for film that bypasses Hollywood gatekeepers. We also talk with Max about the challenges of monetizing art on the internet, the evolving relationship between creators and studios, and what it might look lik...

Get better ideas for YouTube — https://www.colinandsamir.com/ideas This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annually on YouTube. Paddy shares behind-the-scenes insights on how top-performing videos come to life, what separates average uploads from breakout hits, and the exact frameworks that are helping small chann...