The Coach Trap Podcast

In this episode, Cliff Sosamon shares his journey from military service to coaching, and why systems consistently beat willpower when it comes to building a sustainable business. Cliff breaks down the AUF method (Action Under Friction) a practical framework for pushing through fear, rejection, and resistance instead of waiting for the "right" moment. We dig into why motivation always fad...

Lexi Reed went from working as a scientist to becoming a creative wellness coach and in this episode, she explains how art therapy can genuinely calm the mind and prevent burnout in STEM women. We dig into the neuroscience behind neuroplasticity, why drawing slows the breath, and simple art exercises you can use to build emotional awareness before burnout hits. Lexi shares her own path from scienc...

Is hustle culture silently killing your business performance? In this episode of The Coach Trap, Greg and Dan sit down with sleep scientist and performance coach Chester Maglow to unpack why sleep isn't a luxury — it's your most powerful business tool. From his journey out of zero clients to building a niche coaching system inside the NHS, Chester breaks down the real science behind sleep...

What does it actually take to coach high performers — and what platforms should coaches be building on in 2026? In this episode of The Coach Trap, Greg sits down with performance psychologist and entrepreneur Dr. Al Philip Neri — a man who went from immigrant roots and youth corrections to a PhD in performance psychology and the founder of Cohesion HQ. They go deep on why high performers hate grou...

Most coaching fails before it starts — because it focuses on technique while ignoring the mind running the show. Zahir Ibrahim, CEO of A-Clarity, shares how his journey from civil engineer to leadership coach was built entirely on inner transformation, and why that shift is the one most leaders never make. In this episode you'll discover how childhood experiences quietly drive leadership behav...

I can work with the title alone and infer from the source material we've already covered. Here's the full description:Most coaches don't fail because they lack skill. They fail because they never make the shift from practitioner to business owner — and the market has no obligation to wait while they figure it out. Jonathan Maltby has spent 12 years watching coaches fall into the same t...

What if sustainability wasn't just good ethics — but your biggest competitive edge? In this episode, Greg sits down with Jasper Steinhausen, a sustainability strategist who turned a deep passion for the planet into a thriving business practice. Jasper shares his personal journey, the hard lessons learned, and why he believes the business world is at a defining moment with climate change. We di...

How Much Should You Give Away For Free? (#CoachingBusiness) Most coaches are giving away free content completely wrong. They either: • Give away everything and attract freebie seekers • Or hold back so much nobody trusts them enough to buy In this episode, we break down the real strategy behind free content thatactually converts into paying clients. You’ll learn: ·       Why webinars and discovery...

Most coaches are pricing themselves out of the clients they actually want. Not because they’re too expensive… But because their pricing signals the wrong things. In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you...

Strategies to Overcome the Middle Management Trap Most professionals don’t feel stuck because they lack ability… They feel stuck because they’re trapped between doing and leading. In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer. This is a practical, n...

The Coach Trap: Avoid Burnout & Build Real Authority In this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI. This is a grounded, honest conversation about what it actually takes to build authority without losing authenticity. If you’re a coach, creator, or leader navigating pressure, content, and g...

Most coaches are unknowingly sabotaging their success by overusing AI mistaking automation for authenticity, and losing the very human edge that builds real trust and clients. In this live chat, Greg Styan and Dan Williams break down what’s really happening in the coaching world as AI floods feeds, DMs, and content strategies with polished but impersonal messaging. We explore how to use AI as a to...

Are men losing their sense of identity in today’s world? In this episode, Roberto Parrotta shares his journey into coaching and breaks down the deeper psychological struggles modern men face — from identity and purpose to emotional expression. We explore the work of Carl Jung, including archetypes and the shadow self, and how these ideas can help men better understand themselves and grow with inte...

What does it really take to master communication and turn it into a thriving coaching business? In this episode of The Coach Trap, Greg and Dan sit down with Tyon Tate — a communication coach helping professionals and entrepreneurs increase their income through the power of speaking. Tyon shares his fascinating journey from a love of music and school presentations, through corporate tech sales, an...

What’s the real difference between passion and purpose in business — and why does it matter when it comes to burnout? In this episode of The Coach Trap , Mari Harries shares her journey from restaurant owner to transformational coach, and explains why passion is the gas pedal, but purpose is the GPS . If you’re building a coaching business or navigating entrepreneurship, this conversation will hel...

Biohacking and Longevity Insights | Unlocking Longevity Secrets for High Performers What if you could slow aging, sharpen your mind, and perform at your peak — naturally? In this episode, we sit down with Nicolas Lassen, a biohacking and longevity expert who made the leap from sports science to optimising human performance. Whether you're an entrepreneur, high achiever, or simply someone who w...

90% of coaches fail. Jack AM Austin didn't. Here's why. The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum. If you're serious about being in the 10% who actually make it, you need to hear this. Jack and I break down the exact coaching mistakes keeping you stuck, why co...

Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie Donnelly Join hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building a successful coaching business, revealing the harsh truth that 90% of coaches and online businesse...

90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it. Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that...

How to Sell Yourself to Sell a Book in 2026 90% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who never get coaching clients? Joel Steele knows this better than most. From overcoming genuine adversity to b...

🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center. Rachel shares her journey from navigating dating apps in 2014 to coach...

🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl Knoll In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach in business. Chris challenges the cookie-cutter strategies pushed by many creators and emphasizes that...

🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life Choices How to make money online coaching with life experiences What legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach, motivational speaker, and corporate trainer — to explore how your daily choices shape the story you leave behi...

Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching approach, and why defining your niche can transform yo...

Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it. Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend.  Join the Coach Trap Comm...