The Coach Trap Podcast

Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it. Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Comm...

Breaking the Coach Trap: Achieving Inner Peace with Eddie Truong Personal Branding for Coaches | The Coach Trap Podcast Struggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and professional strategies that help coaches achieve peak performance without burning out. We cover: How digital w...

From Rugby to Business: Rhod Jones’ Journey The Coach Trap Podcast Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling. From professional rugby to solopreneur, Rhod shares what sport really teaches about mental health, productivity, and building a business without burning out. This isn’t theory—it’s practical s...

Healing Beyond Fatigue: Katie Dean’s Journey The Coach Trap Podcast Most coaches overlook the mind-body connection that drives transformation. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Katie Dean, a bioenergetic health coach who went from burned-out management consultant to helping others recover from chronic fatigue. We dive into: Katie’s journey from corporate...

Unleashing Potential: Angela Bennett’s Coaching Journey The Coach Trap Podcast Most coaches get stuck online because they focus on tactics, not impact. In this episode of The Coach Trap, Angela Bennett shares her journey from equestrian coaching to specializing in NLP, hypnosis, personal branding, and women’s empowerment. She reveals how she helps women reconnect with their true selves while build...

From Gym Owner to Coach: Olga’s Transformation The Coach Trap Podcast Most coaches get stuck because they chase the wrong dream or copy others instead of finding their true purpose. In this episode of The Coach Trap , Daniel Williams sits down with Olga Lapushna , who transitioned from running a franchise gym to coaching ambitious women in business. We cover: How Olga discovered her passion and ma...

Phil Adderley’s Journey to Becoming an Alcohol-Free Coach The Coach Trap Podcast Most coaches overlook the power of personal experience in creating impact. In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people — especially those over 40 — break free from the cycle of drinking. We dive into: The real impact of alcohol on health, careers, and relationship...

What’s It Like to Be on the Receiving End of You? The Coach Trap Podcast Most coaches focus on what they do — not how they impact others. In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Vicky O’Farrell, the Queen of Behaviours, to explore the ripple effect of our actions on clients, colleagues, and communities. We dive into: How personality, values, and behaviour shape...

Autism, Coaching & Content Creation: The Power of Storytelling The Coach Trap Podcast What happens when coaching meets neurodiversity, marketing, and emotional storytelling? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Daniel Jones, founder of Living with Dan, to uncover how he turned his personal journey with autism into a movement that’s reshaping coaching and...

Why Most Coaches Fail (ft. Christopher Down) The Coach Trap Podcast Most coaches fail. Not because they don’t care. Not because they aren’t talented. But because they’ve fallen into The Coach Trap. In this episode, Daniel Williams sits down with Christopher Down, a coach who’s been in the trenches and found a way through the grind. If your calendar is empty, your content ignored, or coaching feels...

Unlocking Potential: Craig Drake’s Coaching Journey The Coach Trap Podcast Most coaches struggle not because they lack skill, but because they haven’t defined their audience, mastered storytelling, or built trust consistently. In this episode of The Coach Trap, we sit down with Craig Drake, a coach with 20+ years in management and leadership, to unpack the strategies that turn experience into real...

Think Smart: Mastering Mindsets with Emrah Ikiok The Coach Trap Podcast Most people don’t fail because they lack talent. They fail because they think in the wrong way. In this episode of The Coach Trap, we sit down with Emrah Ikiok to explore how mindset shapes every decision — and why mastering your thinking is the ultimate unfair advantage in coaching and life. We break down: How to build a ment...

Take Your Coaching Business Anywhere—with Simon Cook The Coach Trap Podcast MAKE MONEY FROM ANYWHERE ONLINE. HOW TO MAKE MONEY ANYWHERE ONLINE. THIS IS HOW YOU MAKE ONLINE ANYWHERE. Most coaches feel trapped by location. In this episode of The Coach Trap, we show how to break free. Using Simon Cook as a case study — a coach who moved his business to the Cayman Islands and now runs it entirely onli...

What If Anxiety Was Your Greatest Teacher? The Coach Trap Podcast Most coaches see anxiety as the enemy. In this episode of The Coach Trap, we flip the script. Using the story of Romi Mitchell, who turned crippling anxiety into a thriving coaching practice, we explore how fear can become fuel — not a barrier. We dive into: Mindset shifts that turn fear into action Marketing strategies that cut thr...

From Magic to Marketing: Visibility, Branding & Getting Clients The Coach Trap Podcast Most coaches aren’t broke because they’re bad at coaching. They’re broke because no one knows they exist. In this episode of The Coach Trap, we break down why visibility is everything — and how to stop blending in with generic, forgettable content. Using insights from Jimi Gibson, VP of Brand Communication a...

“Build It and They Will Come” Is the Biggest Lie in Coaching The Coach Trap Podcast “Just build the program.” “Get the logo right.” “Post consistently and trust the process.” That advice has quietly killed more coaching businesses than bad coaching ever has. In this episode of The Coach Trap, we dismantle the most dangerous myth in the coaching industry — and show what actually separates coaches w...

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working The Coach Trap Podcast You’re posting every day. Reels. Stories. Wins. And still… no clients. Not because you’re inconsistent. Not because the algorithm hates you. But because no one cares how great you are — they care how you can help them. In this episode of The Coach Trap, we dismantle the myth that constant self-promotion...

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t Working The Coach Trap Podcast You’re posting every day. Reels. Stories. Wins. And still… no clients. Not because you’re inconsistent. Not because the algorithm hates you. But because no one cares how great you are — they care how you can help them. In this episode of The Coach Trap, we dismantle the myth that constant self-promotion...

Is the Digital Nomad Life Just a Coaching Cliché? The Coach Trap Podcast The digital nomad lifestyle gets sold like a fantasy. Laptops on beaches. Passive income. Zero problems. That’s not what this episode is about. In this episode of The Coach Trap, we have a straight, honest conversation about why we’re leaving the UK to build our coaching business abroad — and what actually changes when you re...

Is the Digital Nomad Life Just a Coaching Cliché? The Coach Trap Podcast The digital nomad lifestyle gets sold like a fantasy. Laptops on beaches. Passive income. Zero problems. That’s not what this episode is about. In this episode of The Coach Trap, we have a straight, honest conversation about why we’re leaving the UK to build our coaching business abroad — and what actually changes when you re...

Empowering Mothers Without Burning Out (A Coaching Brand Case Study) The Coach Trap Podcast Most brands don’t fail because they lack a good product. They fail because they don’t understand energy, consistency, or audience reality. In this episode of The Coach Trap, we break down how a values-led coaching brand was built around one core constraint: busy, ambitious mothers with no spare time — and w...

Why Coaches Stay Invisible (And How to Fix It) The Coach Trap Podcast Most coaches aren’t invisible because they lack skill. They’re invisible because they don’t know how to communicate their value, tell their story, or position themselves properly online. In this episode of The Coach Trap, we break down why so many coaches feel unseen — and how that lack of visibility quietly kills confidence, co...

We Turned LinkedIn Likes into Clients (A Coaching Case Study) The Coach Trap Podcast Most coaches don’t have a lead problem. They have a conversion problem. They get likes. They get comments. They get “Great post!” …then nothing happens. In this episode of The Coach Trap, we break down a real-world case study showing how a coach turned LinkedIn engagement into paying clients — without cold DMs, pr...

AI Is Reshaping Coaching — Adapt or Get Left Behind The Coach Trap Podcast AI isn’t coming for coaching. It’s coming for inefficient coaches. In this episode of The Coach Trap, we cut through the noise around AI, automation, and “replacement fear” — and get brutally clear on what actually matters for coaches in the digital age. We break down: How AI is already changing client interaction and deliv...

Why People Scrolled Past Paul (76% of Coaches Get This Wrong) The Coach Trap Podcast Most coaches aren’t being ignored because they lack credibility. They’re being ignored because they sound like everyone else . In this episode of The Coach Trap , we break down why a highly credible coach with a powerful background was still getting scrolled past — and what changed when the messaging was fixed. Us...