The CMO Podcast

Alex Josephson  is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns.  In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant i...

Matthew Anderson  is the CMO of  Roku  one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotc...

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures. In this conversation, Pedro talks about how the pandemic incidentally helped his team become more s...

Kate Huyett  is the Chief Marketing Officer at  Bombas , an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need.  In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the firs...

Jenny Avallon Lewis  is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence. In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping thei...

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US,  Suzanne Kounkel . Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies an...

Erika Nardini  is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts. Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, includi...

Andrea Zahumensky  is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel! In this conversat...

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones , along with EVP & CMO at Target Corp, Rick Gomez . This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future...

Sarah Flynn  is the General Manager of  Thirty Five Ventures  which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more. Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various reco...

Vinoo Vijay  is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people a...

Jennifer Olsen  has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of  UNTUCKit , a clothing company that has reached $200 million in sales. Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo...

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including,  Ricardo Marques , the VP of marketing for Anheuser-Busch/InBev, and  Todd Kaplan  the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's,  Shell...

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations. Pedro Earp , Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev Kristen Lemkau , CEO of US Wealth Management at JPMorgan Chase & Co. Fernando Machado , Global Chief Marketing Officer at...

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifesty...

Maurice Herrera  is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for  Avis Budget Group . He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategie...

Jill Cress  is the VP of Consumer Marketing at  PayPal . This interview was recorded while Jill was in transition and just beginning her new role at Paypal. Before joining Paypal, Jill was the General Manager and CMO of  National Geographic Partners  and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy...

Adam Petrick  is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at  Puma . Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the pas...

Heather Malenshek  started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harl...

You could call it serendipitous that  Diego Scotti  would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that becau...

Alegra O'Hare  is the CMO of the American clothing company,  GAP . In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP.  In this conversation, Alegra talks about how to act quick...

Before  Seth Solomons  was named  Equinox's  CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman.  In this...

When you think of traveling,  Selena Kalvaria  wants you to think of  Away . Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.  In this episode, Selena...

David Rubin  is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more.  David joined The New York Times i...

Stephanie Buscemi  traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at  Salesforce . Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of  Drive...