The CMO Podcast

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt , CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider...

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy.   In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he...

Andrea Brimmer  is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financia...

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service.  In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic.  Support our sponsor Deloitte and experience their guida...

Jen Sey  is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand?  In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnasti...

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more.    Support our sponsor Deloitte and experience their guidan...

Michelle St. Jacques  is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more! Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision ma...

On today’s Leadership During Crisis, Jim is joined by  Tariq Hassan  the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business.  Tariq also shares how work...

Jill Gregory  is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age.  In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means...

Jon Hall  is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full.  In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is...

Melissa Grady  is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic). Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation...

Suzanne Fanning  is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly. In this conversation, Suzanne talks about pivoting quickly...

Maryam Banikarim is the head of marketing for the social platform, Nextdoor , a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about how her career background in journalism shaped her...

When  Jill Cress  came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined.  Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks...

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot. Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years...

Mark-Hans Richer  is the Chief Marketing and Innovation Officer for  Fortune Brands Home & Security . In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to he...

Stephanie Perdue  is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission. In this conversation, Stephanie talks about how Chipotle lives up to that...

In this episode of Leadership During Crisis, Jim revisits his conversation with  Greg Lyons  who is the Chief Marketing Officer, PepsiCo North America In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose. Support our sponsor Deloitte and experience their guidance on  resilience  for brands in n...

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan , the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business.  In this conversation, Tariq talks about the importance of ment...

Jim revisits his interview with,  Vineet Mehra  the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expert...

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security . Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim al...

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doi...

Fiona Carter  was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media an...

On this episode of Leadership During Crisis we revisit Jim's conversation with  Michelle Harmon - Madsen , Chief Marketing Officer for AccuWeather.  Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Cov...

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world.  This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the...