The CMO Podcast

Stephanie Perdue  is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food"​ experience. Stephanie and her team are busy at work making sure the public is aware of that mission. In this conversation, Stephanie talks about how Chipotle lives up to that...

In this episode of Leadership During Crisis, Jim revisits his conversation with  Greg Lyons  who is the Chief Marketing Officer, PepsiCo North America In this conversation, Greg talks about how he and his team are adapting and meeting the challenge of COVID-19 through empathy and purpose. Support our sponsor Deloitte and experience their guidance on  resilience  for brands in n...

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan , the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business.  In this conversation, Tariq talks about the importance of ment...

Jim revisits his interview with,  Vineet Mehra  the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expert...

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security . Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim al...

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doi...

Fiona Carter  was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T. Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media an...

On this episode of Leadership During Crisis we revisit Jim's conversation with  Michelle Harmon - Madsen , Chief Marketing Officer for AccuWeather.  Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Cov...

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world.  This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the...

On this episode of Leadership During Crisis we revisit Jim's conversation with  Matthew Anderson , Chief Marketing Officer at Roku.  In their conversation, Matthew tells  Jim  how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their u...

Jon Hall  is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this co...

On this episode of Leadership During Crisis we revisit Jim's conversation with  Jenny Avallon Lewis , the Head of Marketing, US & Canada at Uber.  In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to fi...

Suzanne Fanning  is the CMO and Senior Vice President of the  Dairy Farmers of Wisconsin / Wisconsin Cheese . Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do? Suzanne talks to  Jim  about how she is educating the consumer about Wisconsin's award-winning cheeses...

Kate Huyett is the Chief Marketing Officer at Bombas , an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic. Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in t...

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need. See...

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini . This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity dur...

In this episode, Jim chats with  Greg Lyons , the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby." In this candid conversation, Greg shares...

Amanda Rassi  is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.”  Kroger is now seen as an essential service (instead of just a groc...

Vineet Mehra  is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world.  In this conversation, Vinee...

Raja Rajamannar  is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small busi...

Linda Boff  wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more.  In this conversation, Linda talks about how her...

David Kidder  is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's  Growth OS  tool helps established companies and organizations think like entrepreneurs and venture capitalists. During this episode of Leadership During Crisis David shares how Bion...

Michelle Harmon-Madsen  is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting...

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted. This is the...

Jocelyn Wong  is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing. In this conversation, Jocelyn shares how her life started on one path and changed to another. H...