The CMO Podcast

Carla Hassan  is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s. In this conversation, Jim and Carla talk about the importance of driving business...

Carolyn Tisch Blodgett  is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for  Peloton , the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name.  In this conversation, Carolyn talks to Jim about how she spent those years c...

Shelley Haus  is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic.  In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with con...

Monica McGurk  is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Com...

In the inaugural episode of, Prosperity Through Purpose , a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category? We answer that question by ta...

Tony Wells  is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is...

Jill Gregory  is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.  Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against...

Katrina McGhee  is the EVP, Marketing and Communications at the  American Heart Association . Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke.  In this conversation, Katrina talks about how starting each day wit...

Jennifer Sey  is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest...

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt , CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider...

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy.   In this conversation, Adam talks about the challenges of working from home, especially when the mailroom is important to Puma. He also talks about learning to navigate micromanaging a team, and how he...

Andrea Brimmer  is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service. Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financia...

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service.  In this conversation, Maryam talks about how her Nextdoor is set up to help communities in need and how they are connecting neighbors during the pandemic.  Support our sponsor Deloitte and experience their guida...

Jen Sey  is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketing a company with such a storied brand?  In this episode, Jen talks about how Levi Strauss & Co.'s values are the apparel company's purpose. Jen discusses how her gymnasti...

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s efforts to help feed frontline workers, how Chipotle is supporting the family farms that supply their restaurants, and more.    Support our sponsor Deloitte and experience their guidan...

Michelle St. Jacques  is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coors, Molson Blue Moon, Miller, Peroni, Leinenkugel, and more! Michelle shares so much valuable insight in this episode including why beer brands are more important now more than ever in the category, a first day on the job that tested her decision ma...

On today’s Leadership During Crisis, Jim is joined by  Tariq Hassan  the CMO of Petco, America’s largest pet services, and pet product company. The last time Jim spoke to Tariq was just before the pandemic, and in this conversation Tariq shares how Petco has accelerated their curbside services nationwide, and why they are considered an essential business.  Tariq also shares how work...

Jill Gregory  is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age.  In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means...

Jon Hall  is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full.  In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is...

Melissa Grady  is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic). Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation...

Suzanne Fanning  is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly. In this conversation, Suzanne talks about pivoting quickly...

Maryam Banikarim is the head of marketing for the social platform, Nextdoor , a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community. In this conversation, Maryam talks about how her career background in journalism shaped her...

When  Jill Cress  came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined.  Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks...

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot. Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years...

Mark-Hans Richer  is the Chief Marketing and Innovation Officer for  Fortune Brands Home & Security . In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to he...