The CMO Podcast

Andréa Mallard  is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO. In this conversation, Andréa talks...

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. On this panel, we have  Alexis Lanternier , the EVP of eCommerce at Walmart Canada, and  Ekta Chopra...

Orla McAleer  is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry.  Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the po...

Deodorant is a $3 billion category in the US, and on this episode of  Prosperity Through Purpose  Jim and his guests are taking a close look at the deodorant  Secret.  Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So ho...

Norman de Greve  is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.  Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job w...

Emily Callahan  is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure.  In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadersh...

Stephanie Preiss  is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees.  This conversation was recorded as part of the  Kellog Northwestern Marketing Leadershi...

Alexandra von Plato  is the CEO of  Publicis Health  which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies.  In this conversation, Alexandra...

Brad Hiranaga  is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns.  In this conversation Brad credits his family for his...

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why. Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief...

Al Jansen  is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more! This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterba...

Vince Hudson  is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more! In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. V...

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world.  In this conversation, Thomas talks about his experience from hu...

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team.  In this conver...

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak.  Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for...

Carla Hassan  is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s. In this conversation, Jim and Carla talk about the importance of driving business...

Carolyn Tisch Blodgett  is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for  Peloton , the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name.  In this conversation, Carolyn talks to Jim about how she spent those years c...

Shelley Haus  is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic.  In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with con...

Monica McGurk  is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including Frosted Flakes, Morningstar, Cheez-It, and so many more. This isn't Monica's first position as a marketing officer at a food company. Before joining Kellogg's, Monica was the Chief Global Growth Officer for Tyson Foods and an SVP at The Coca-Cola Com...

In the inaugural episode of, Prosperity Through Purpose , a series that goes deep on brands finding success in their purpose driven marketing, we take a look at single-serve frozen meals. This nearly billion-dollar food category has seen a substantial uptick in the last few years, particular during the COVID-19 pandemic, but what is the staying power of this category? We answer that question by ta...

Tony Wells  is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including veterans. The USAA is nearly 100 years old, with 13 million members, 35K employees, and a net worth of $35 billion. In this conversation, Tony talks about what excited him about stepping into the role of Chief Brand Officer of USAA, and how he is...

Jill Gregory  is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisits this very timely conversation about how NASCAR is pivoting to bring racing to their fans during social distancing.  Jill also talks about NASCAR's decision to ban the confederate flag at its events, and how they are standing up against...

Katrina McGhee  is the EVP, Marketing and Communications at the  American Heart Association . Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke.  In this conversation, Katrina talks about how starting each day wit...

Jennifer Sey  is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest...

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sustainable economic future for all brands and the people they serve. Joining Jim for this ANA roundtable are: Marissa Jarratt , CMO of 7-Eleven Lynn Pina, CMO for of GeoBlue, an innovative provider...