The CMO Podcast

Claire Bennett  is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday Inn, Kimpton, Hotel Indigo, Crowne Plaza and more.  In this conversation, Claire shares how IHG has adapted over this past year in order to stay competitive, safe and relevant. Claire also di...

Omar Rodriguez Vila  has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast, and before going into academics full-time, he held marketing positions at several companies including, Coca-Cola, McCain, and more.  In this episode, Omar talks about how the role of the...

Deborah Wahl  is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors, Deborah oversees marketing for some of the most innovative automobile companies including Cadillac, Chevrolet, GMC, Buick, and more. In this conversation, Deborah shares how all 5 of her previ...

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum?  Joining Jim to analyze TikTok is  Sam Avivi  a growth consultant for The Jim Stengel Company, and  Joah Sant...

Today's two-part episode starts with an interview with  Scott Rosenberg , the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising. In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophist...

Esi Eggleston  is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them. In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make...

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past.  The fi...

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with  Kelly Cook , the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more. In this conve...

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that. Joining Jim in this conversation is  Ken Favaro , Chief Strategy Officer at BERA Brand Management, and  Lisa Hillenbrand , Growth Consultant a...

Nick Tran  is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020. In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During...

Andréa Mallard  is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Pinterest was founded in 2009 and has roughly 440 million active users per month. Andréa has been the CMO for two years and is Pinterest's first CMO. In this conversation, Andréa talks...

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interaction on your website or app to tell you what content is working and what’s falling flat. On this panel, we have  Alexis Lanternier , the EVP of eCommerce at Walmart Canada, and  Ekta Chopra...

Orla McAleer  is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry.  Orla has been with Alltech for 18 years and has been CMO for 4 of those years. In this discussion, Orla talks about the importance of principals to the growth of a company, along with the po...

Deodorant is a $3 billion category in the US, and on this episode of  Prosperity Through Purpose  Jim and his guests are taking a close look at the deodorant  Secret.  Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So ho...

Norman de Greve  is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.  Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job w...

Emily Callahan  is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure.  In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadersh...

Stephanie Preiss  is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newspaper of record, and over the past decade, The New York Times has been taking their journalism to digital mediums which is what Stephanie oversees.  This conversation was recorded as part of the  Kellog Northwestern Marketing Leadershi...

Alexandra von Plato  is the CEO of  Publicis Health  which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies.  In this conversation, Alexandra...

Brad Hiranaga  is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns.  In this conversation Brad credits his family for his...

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time where so many retailers are facing uncertainty and bankruptcy, Target is growing like crazy—and in this episode, we dig into why. Joining Jim on this episode is Samantha Avivi, a growth consultant at The Jim Stengel Company, and Joah Santosthe, Chief...

Al Jansen  is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more! This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterba...

Vince Hudson  is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more! In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. V...

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world.  In this conversation, Thomas talks about his experience from hu...

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team.  In this conver...

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak.  Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for...