The CMO Podcast

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker. In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in...

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI. In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experienc...

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011.  In this conversation, Dipti talks about what it is like to have a great marketer for a boss....

John Galloway  is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more! In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John...

Sophie Bambuck  is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history.  Before joining Everlane as their fi...

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall , Director of Market Strategy at Whirlpool Corporation, and Atit Shah , Chief Creative Officer at Digitas North America. Jon and Atit worked together when Jon was the Hea...

Elizabell Marquez  is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more! In this conversation, Elizabell talks about her management style, and why being a leader means being h...

Suzi Watford  is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+. In this conversation, Suzi and Jim discuss the new vision for WSJ a...

Rupen Desai  is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks. In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-...

Telisa Yancy  is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees. In this conversation, Telisa talks to Jim about what makes AmFam different tha...

Elizabeth Preis  is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else t...

Raja Rajamannar  is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic. On today's episode, Raja talks about his new book,  "Quantum Marketing: Maste...

Kory Marchisotto  is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high. Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands l...

Karen Walker  is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more. This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as...

Andrea Zaretsky  is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time ther...

Claire Bennett  is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday Inn, Kimpton, Hotel Indigo, Crowne Plaza and more.  In this conversation, Claire shares how IHG has adapted over this past year in order to stay competitive, safe and relevant. Claire also di...

Omar Rodriguez Vila  has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast, and before going into academics full-time, he held marketing positions at several companies including, Coca-Cola, McCain, and more.  In this episode, Omar talks about how the role of the...

Deborah Wahl  is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors, Deborah oversees marketing for some of the most innovative automobile companies including Cadillac, Chevrolet, GMC, Buick, and more. In this conversation, Deborah shares how all 5 of her previ...

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum?  Joining Jim to analyze TikTok is  Sam Avivi  a growth consultant for The Jim Stengel Company, and  Joah Sant...

Today's two-part episode starts with an interview with  Scott Rosenberg , the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising. In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophist...

Esi Eggleston  is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them. In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make...

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past.  The fi...

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with  Kelly Cook , the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more. In this conve...

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that. Joining Jim in this conversation is  Ken Favaro , Chief Strategy Officer at BERA Brand Management, and  Lisa Hillenbrand , Growth Consultant a...

Nick Tran  is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020. In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During...