The CMO Podcast

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic! Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at,  cmopodgmg@gmail.com ,! The fi...

Jack Reynolds  is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years. Jack didn't start his career as a marketer—he actually had ambitions to w...

Ali Weiss  is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with  Into The Gloss , a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation...

Not only is  Cindy Davis  the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond.  Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nea...

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and G...

Gail Tifford  is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom. In this con...

Aimee Johnson  is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter. Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer...

Linda Lee  is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, " Mmm, Mmm Good"  food company generates about $8.7 billion in sales.  In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies l...

Fara Howard  is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more! In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative...

Michele Ghee  is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are fo...

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker. In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in...

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI. In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experienc...

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011.  In this conversation, Dipti talks about what it is like to have a great marketer for a boss....

John Galloway  is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more! In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John...

Sophie Bambuck  is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history.  Before joining Everlane as their fi...

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall , Director of Market Strategy at Whirlpool Corporation, and Atit Shah , Chief Creative Officer at Digitas North America. Jon and Atit worked together when Jon was the Hea...

Elizabell Marquez  is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more! In this conversation, Elizabell talks about her management style, and why being a leader means being h...

Suzi Watford  is EVP & CMO at The Wall Street Journal, where she oversees global sales and marketing. The Wall Street Journal now has the largest membership in its history—and Suzi is responsible for the fast-growing Live Journalism conferences and events business, WSJ partnerships and the global loyalty proposition WSJ+. In this conversation, Suzi and Jim discuss the new vision for WSJ a...

Rupen Desai  is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks. In this conversation, Rupen shares his career philosophy and his unique way of measuring his career by moments of oxygen. Rupen and Jim also discuss the importance of trust currency and how short-...

Telisa Yancy  is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previously served as their CMO. American Family is a diversified casualty/property insurance company with 13,200 employees. In this conversation, Telisa talks to Jim about what makes AmFam different tha...

Elizabeth Preis  is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially tough for retailers, but Elizabeth and her team made strides to build up their online presence. But that's not all she changed during COVID-19, and in this episode, she shares everything else t...

Raja Rajamannar  is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic. On today's episode, Raja talks about his new book,  "Quantum Marketing: Maste...

Kory Marchisotto  is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The company's annual revenue is roughly $300 million, and at the time of this recording, its stock price was at a 52-week high. Before joining e.l.f. Beauty, Kory worked for skincare and beauty brands l...

Karen Walker  is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more. This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as...

Andrea Zaretsky  is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much more. Andrea was on the marketing teams of companies like American Express, Toys "R" Us and Sephora before joining E*TRADE. She joined E*Trade in September of 2019, and during her time ther...