The CMO Podcast

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's  Frank Cooper , the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being. In this conversation, Frank talks about how his experience as a B...

In this episode of The CMO Podcast, Jim is joined by  Bethany Quam , Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter.  Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the com...

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by  Charisse Hughes , SVP & Global CMO at Kellogg Company, and  Stacy Kemp , Principal/Partner at Deloitte. In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization...

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust.  Joining Jim for this episode is  Suzi Watford  (EVP Consumer &...

Kwasi Mitchell  is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice. In this episode, Kwa...

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with  Carla Zakhem-Hassan . This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi. In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was una...

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018. In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her commu...

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are im...

Heidi Cooley  is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year. In this conversation, Heidi talks about the strategies she...

Brian Rowley  is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2...

Zena Srivatsa Arnold  is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers &...

Kim Caldbeck  is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook. In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her s...

Deena Bahri  is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix. In this episode, Deena discusses how StockX stays customer-cen...

Michael Smith  is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive. In this episode, Michael shares his ins...

In our inaugural episode of  Office Hours,  Jim is joined by  Tanneasha Gordon , Partner / Principal at Deloitte & Touche, and  Kelly Leger , Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies...

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic! Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at,  cmopodgmg@gmail.com ,! The fi...

Jack Reynolds  is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years. Jack didn't start his career as a marketer—he actually had ambitions to w...

Ali Weiss  is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with  Into The Gloss , a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation...

Not only is  Cindy Davis  the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond.  Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nea...

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and G...

Gail Tifford  is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom. In this con...

Aimee Johnson  is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter. Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer...

Linda Lee  is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, " Mmm, Mmm Good"  food company generates about $8.7 billion in sales.  In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies l...

Fara Howard  is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more! In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative...

Michele Ghee  is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are fo...