The CMO Podcast

Lara Hood Balazs  is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma....

Than Hartsock  is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction. During Jim's time as a CMO, he discovered that one of the strongest p...

Aron North  is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds.  In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also ta...

Jessica Robertson  is the Chief Content Officer at  TOGETHXR  which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers.  The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel...

Ricky Engelberg  is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services.  In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with...

Michelle (Cervantez) Van Slyke  is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to mee...

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are  Karen Ashley , Associate Vice President of Diversity, Equity & Inclusion, and  Melissa Tizon , VP of National Communications. Karen has been in the DE&I space for over ten years, and in this co...

Kathy Fish  is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years.  This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team....

Andrea Brimmer  is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets. In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally'...

Jennifer Davis  is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more...

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's  Frank Cooper , the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being. In this conversation, Frank talks about how his experience as a B...

In this episode of The CMO Podcast, Jim is joined by  Bethany Quam , Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter.  Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the com...

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by  Charisse Hughes , SVP & Global CMO at Kellogg Company, and  Stacy Kemp , Principal/Partner at Deloitte. In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization...

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust.  Joining Jim for this episode is  Suzi Watford  (EVP Consumer &...

Kwasi Mitchell  is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice. In this episode, Kwa...

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with  Carla Zakhem-Hassan . This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi. In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was una...

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018. In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her commu...

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are im...

Heidi Cooley  is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year. In this conversation, Heidi talks about the strategies she...

Brian Rowley  is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2...

Zena Srivatsa Arnold  is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers &...

Kim Caldbeck  is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook. In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her s...

Deena Bahri  is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix. In this episode, Deena discusses how StockX stays customer-cen...

Michael Smith  is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive. In this episode, Michael shares his ins...

In our inaugural episode of  Office Hours,  Jim is joined by  Tanneasha Gordon , Partner / Principal at Deloitte & Touche, and  Kelly Leger , Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies...