The CMO Podcast

Kathryne Reeves is the CMO of Illumina , the high-growth San Diego-based company on the cutting edge of unlocking the power of the genome. Most, if not all of you, have been touched by this company. Their technology has been in 10,000 labs in 115 countries fighting COVID-19 and is foundational for scientists and researchers to develop vaccines and therapies. Its revenue grew 40% in 2021 to roughly...

Phil Cook is the CMO of the WNBA, the 26-year-old professional women’s basketball league. The WNBA is valued at more than a billion dollars with the teams included—42% owned by the WNBA, 42% by the NBA, and the rest by other investors.  Phil just finished his first year with the WNBA. It’s his first stint as Chief Marketing Officer, and the first ever CMO for the league. He previously worked...

Musa Tariq is the CMO of GoFundMe, the large crowdfunding platform which launched in 2010. Since its founding, 200 million people have used the platform to raise $15 billion for causes, events or people they care about. And in 2021, Time named GoFundMe as one of the most "100 Most Influential Companies" in the world.  Musa recently joined GoFundMe in January 2021. Prior to GoFundMe, Musa was...

Wes Nichols is a Partner at March Capital, as well as being an active investor and board advisor to public and private company CEOs. Wes is well-known in the CMO community as the co-founder and CEO of MarketShare, the planning and attribution software used by a majority of the Fortune 500. After growing and merging with Neustar, and later joining the board of Neustar, Wes became an active inv...

David Sandstrom is the CMO of Klarna , the fintech company founded in Sweden in 2005. Klarna offers products and services to consumers and retailers in payments, social shopping, and personal finance. In 17 short years, Klarna has become Europe’s highest valued private fintech company, with an estimated valuation of about $45 billion. Klarna has 100 million active users, 250,000 merchants on its p...

Sara Tervo is the EVP and CMO at Express, a dual gender apparel and accessories brand. Express has been the quintessential shopping mall brand for most of its 42-year history. The brand is putting that image and legacy behind it as Sara and team give it a total makeover. Express has a fast-growing e-commerce business, with a goal to reach $1 billion in sales by 2024.  Sara has worked in the f...

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,00...

Google veterans, Lorraine Twohill & Marvin Chow join Jim to discuss the most ubiquitous brand in the world, Google. Lorraine is the Chief Marketing Officer and Marvin is VP of Marketing at Google. Google is a wholly owned subsidiary of Alphabet. Alphabet’s market cap is roughly $2 trillion, making it one of the three most valuable companies in the world. Lorraine—a native of Carlow, Ireland—jo...

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness , the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, a...

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small. In this...

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innov...

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range.  Morgan...

Courtney Harwood  is the Chief Marketing Officer of Denver based  Everside Health , one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states.  Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with...

Don McGuire is the SVP and CMO for Qualcomm , the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm.&nbsp...

Guy Kawasaki  is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, inves...

Lara Hood Balazs  is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma....

Than Hartsock  is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction. During Jim's time as a CMO, he discovered that one of the strongest p...

Aron North  is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds.  In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also ta...

Jessica Robertson  is the Chief Content Officer at  TOGETHXR  which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers.  The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel...

Ricky Engelberg  is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services.  In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with...

Michelle (Cervantez) Van Slyke  is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to mee...

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are  Karen Ashley , Associate Vice President of Diversity, Equity & Inclusion, and  Melissa Tizon , VP of National Communications. Karen has been in the DE&I space for over ten years, and in this co...

Kathy Fish  is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years.  This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team....

Andrea Brimmer  is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets. In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally'...

Jennifer Davis  is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more...