The CMO Podcast

Ralph Mitchell  is the Vice President of Communications and Marketing at  Cincinnati Reds , America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years.  In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and...

Amanda Rassi  is the Vice President of Marketing at  The Kroger Co ., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research   for consumer data company  84.51° , which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this yea...

Wendy Clark  is the CEO of  DDB Worldwide , one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the  Marketing Hall of Fame . Wendy and her family frequently volunteer for  Homes of Hope  building h...

Michael Fisher became the President and CEO of  Cincinnati Children's Hospital Medical Center , a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U...

Adam Symson  is the president and CEO of  The E.W. Scripps Company , which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired p...

Stuart Aitken  is the CEO of  84.51 ˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway. 84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now,...

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widel...

For 37 years  Marc Pritchard  has been working for  Procter & Gamble . After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer.&nb...

Pete Blackshaw  is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of  Cintrifuse , a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the aut...

Raja Rajamannar  is the chief marketing and communications officer for  Mastercard  and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological adv...

Brian Kenny is the chief marketing & communications officer for the Harvard Business School . Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of inco...

Josh Dean  has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for...

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience!  Amanda Tolleson  is the Chief Customer Officer for  Birchbox  and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how...

David Kidder  is the co-founder of Bionic and  Christina Wallace  SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their  The Growth OS which is   a tool that bionic uses to help established organizations think like entrepreneurs...

Michelle Peluso  is the SVP of Digital Sales & Chief Marketing Officer at IBM . She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including  Travelocity  and  Guilt . Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Office...

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company . His travels have put him face to face with countless marketers and CMOs. Tim discusses his in...

Alicia Tillman  got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of  SAP , a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in  Forbes' 2019 list of World's 50 Most Influenti...

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand. In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it sti...

Lorraine Barber-Miller  is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services.  As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around co...

Dean Aragon  joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is respons...

Ann Lewnes  has an impressive career. Before joining Adobe , Ann spent 20 years building the brand, Intel . At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and s...

Alex Josephson  is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers.  In this conversation, we talk about how Twitter has evolved int...

Scott Galloway  is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a  New York Times best-selling author , entrepreneur and founded  L2  after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomor...

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles. See Privacy P...

Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King. In this episode Fernando discusses the importance of creativity when it com...