The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.  In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it&a...

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med...

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast , we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connect...

Are you ready to start adding content to your website, but unsure where it should go?  No need to stress.  We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.    Today we’ll go over: What your fixed website pages are used for What fixed website pages should be on your site a...

Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away. In this episode of ​The Clinic Marketing Podcast , we reveal 12 things you need to remove from your clinic website immediately—and explain why l...

SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.  Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the...

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.  This episode goes over:  Where are patients / customers reading reviews How often are...

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing , you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you. We’ll give you three categories of  Google Pos...

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?  Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of...

In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored for clinic owners, focusing on writing for patien...

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.  Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as...

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.  While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition. Here, we cover powerful strategies...

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off.  Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesse...

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead?  Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success.  If you have...

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Business Connect Yelp If you’re ready to get more busin...

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.  Here you’ll learn: W...

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.  In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it&a...

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients. Discover the secret formula beh...

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization. Episode Details: https://propelyourcompany.co...

Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you create excellent blog posts What you can expect...

Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/ YouTube, the...

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.  Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and gro...

Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just  Google reviews.  Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also...

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episode, you'll have five strategies you...

Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for monitoring your Google Business Profile and pr...