The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data. A listener of The Clinic Marketing Podcast asked:  “I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other...

Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay] 📌 Episode Webpage --  Boost Your Google Business Profile: 5 Advanced Strategies ⚡ Download FREE Guide -- Google Business Profile Listing Ultimate Guide Send in your questions. ❤ We'd love t...

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer Many healthcare providers fall...

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition. Diving deep into the world of local SEO, we explore the critical diff...

Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results. But in reality, those additional profiles could be doing more harm than good. Stick with me as I break down how Google’s ranking filter works, how to tell if this issue...

Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more. In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from everything else cluttering the internet. From craf...

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that...

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.  Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you ac...

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack. Healthcare is inherently local, and by making...

If you’re not taking full advantage of Google Posts through your G oogle Business Profile Listing , you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you. We’ll give you three categories of  Google Po...

A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence. ✔ Grab your website spring clean your website checklist - https://propelyourcompany.com/spring-clean-your-website/ Visit htt...

If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.  Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as...

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.  Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and gro...

Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.  If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to yo...

What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings? It doesn’t require tech skills, fancy tools, or a big budget —yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue. In today’s episode, we’re diving into the #1 fix you can make today to strengthen yo...

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?  Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of...

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's what we're going over:  Comparing personal...

Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/  If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PA...

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.  Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.  In today's episode, we're diving deep into the w...

I’m hosting a FREE live webinar all about Google Analytics 4 —and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence. ✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/  Whether you're just starting with Google Analytics or have been using it for a while, this beginner-friendly sessio...

Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results! Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success. In this episode of The Clinic Marketing Podcast, we break down actionable strateg...

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing , you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you. We’ll give you three categories of  Google Pos...

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key ranki...

This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cover: How ChatGPT integrates with local search capab...

As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast . From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic. In this special year-end recap, we’re counting down the most popular episodes, including: The Ultimate Google...