Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Business EN ↓ 243 episodes

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marke...

Author

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Category

Business

Podcast website

propelyourcompany.com

Latest episode

Jul 9, 2026

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Episodes

Your MedSpa Can Rank #1 on Google—Here's How | Medical Spa SEO | Ep. 123 21.07.2025

We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Eas...

How to Decide: Blog Post or Website Page? [Propel Playback] 17.07.2025

Are you ready to start adding content to your website, but unsure where it should go?  No need to stress.  We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.    Today we’ll go over: What your fixed website pages are used for What fixed website pages should be on your site a...

Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking | Ep. 122 14.07.2025

In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them.  You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now!  Episode webpage &amp...

This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback] 10.07.2025

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack. Healthcare is inherently local, and by making...

Stop sending your ad traffic to your homepage—it's costing you patients (and how landing pages can fix it) | Ep. 121 07.07.2025

Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each? Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/  Send in your questions. ❤ We'd love to h...

#1 SEO Website SEO Tip for Clinics with Multiple Locations [Propel Playback] 03.07.2025

Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. Your location pages can be powerful digital ambassadors for each office, driving both search visibi...

Website Refresh vs. Redesign: What Your Clinic Really Needs | Ep. 120 30.06.2025

Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings.  You'll uncover: The tell-tale signals that point to “redesign” versus “refresh” How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks Why cookie-cutter clinic website content templates fail and can tank your rankings...

Limited-Time Replay: AI Search Strategies for Clinics — Future-Proof Your Practice’s Findability 27.06.2025

Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next > https://propelyourcompany.com/ai-search Sign up now to watch it on-demand (available for a limited time). Send in your questions. ❤ We'd love to hear from you! 🎉 LIVE Webinar :  The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Live training: W...

Why Mobile Healthcare Providers Need Different SEO Strategies [Propel Playback] 26.06.2025

Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice. Episode webpage and show notes: https://propelyourcom...

How Blogging Can Boost SEO & Bring in More Patients | Ep. 119 23.06.2025

" Does blogging actually help a clinic book more patients? " As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you. Learn how to transform your posts into patient-booking machines. In this episode you’ll learn: Pat...

How Many Online Listings Does Your Clinic Really Need? A Case Study [Propel Playback] 19.06.2025

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study.  We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.  Here you’ll learn:...

Why Google and Your Audience Hate Your AI Content & The Five Step Framework to Turn It Around | Ep. 118 16.06.2025

Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions. This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients demand. We dive deep into the t...

Clinic Bio Blueprint: Write a Professional Bio That Converts Visitors into Patients [Propel Playback] 12.06.2025

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast , we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connect...

SEO for Chiropractors: What Actually Works in 2025 | Ep. 117 09.06.2025

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.  Episode Webpage & Show Notes:  https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! Webi...

How to Optimize Photos for Your Google Business Profile [Propel Playback] 05.06.2025

How to Optimize Photos for Your Google Business Profile:  Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. Episode Webpage: https://propelyourco...

Google’s New AI Mode Is Here: What It Means for SEO | Ep. 116 02.06.2025

In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.  Episode Webpage : https://propelyourcompany.com/g...

The Truth About Local SEO And Why It’s Not Just "Regular SEO" [Propel Playback] 29.05.2025

This episode explores the differences between traditional and local SEO and local SEO.  Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key rank...

Internal Linking: The Easiest Way to Boost SEO Without More Content | Ep. 115 26.05.2025

Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes:  https://propelyourcompany.com/internal-linking/...

Google’s new review feature: what you need to know [Propel Playback] 22.05.2025

Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.  If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to y...

Avoid This #1 Mistake That Gets Google Reviews Deleted | Ep. 114 19.05.2025

Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history. So today, we’re going to talk about how to get more Google reviews the right way and the best practices to make sure they actu...

Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [Propel Playback] 15.05.2025

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?  Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of...

How to Rank for “Near Me” Searches in Your Area | Local SEO | Ep. 113 12.05.2025

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big question is—how do y...

12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO [Propel Playback] 08.05.2025

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.  However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we...

How to Leverage FAQs to Improve Your Website’s SEO & User Experience | Ep.112 05.05.2025

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients. Episode webpage: How to Leverage F...

3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback] 01.05.2025

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.  In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate...

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